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Branding Performance Dashboard
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Go to Gauge website! =)
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Projections here are calculated by adding all of your CPM optimzation rates from all media channels, reporting total extra impressions since it's not a unique metricsProjections here are made channel by channel, considering the best CPM you've had in which one and then applying a Balance Score Card methodology to project extra impressions based only on your actual rates (CPM)
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CPM Optimal ProjectionCurrent vs Optimal CPM by Channel
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(Based on Performance Analysis)
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Current CPMOptimal CPM
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R$ 5.74R$ 4.40
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Current CPM calculated from your actual dataProjected CPM calculated based on your paid performance, assuming your best results
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How it's calculated: Assuming Optimal CPM from all of your Paid activations, how much less CPM could you be paying?
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Current CPM OptimizationCurrent Optimized RatioPotential Extra Impressions
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943,083
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-23.29%
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This considers all extra impression acquisition from all of your media channels, since impressions it's not a unique metric
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CPM optimization rate calculated from your current CPM vs your Optimal CPM
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