[Wuffles.com] - Mixpanel Implementation Specification

	A	B	D	E	F	G	H	I	J	K
1	Mixpanel Implementation Spec
2	Mixpanel Event Name	KPI	GTM Tag	Event Definition	Property Type	Property Name	Property Definition	Data Type	Implemented?	Notes
3	Any meaningful action a user takes within your product	Quantifiable business metric(s) associated to the event being tracked	Name of GTM Tag responsible for this specific event	Description of the event being performed (for any given end user to understand)	Event, or People Property	Any rich metadata associated to the event, either describing the event itself or the user performing that event	Description of the property associated with the event being performed	One of six possible data types	Whether the event/property has been implemented or not	Any additional notes

4	Page View	# of users visiting your website	Mixpanel - Main Tracking Code	Whenever a user visits the website	Event	url	URL of the page visited	String	Yes
5	Page View	# of users visiting your website	Mixpanel - Main Tracking Code	Whenever a user visits the website	People	user_id	The unique user identificator	String	Yes
6	Website Search	% of users converting from product page to addToCart	Mixpanel - Event - Website Search	Whenever a user sees the product information on listing pages	Event	items	The product information	List	Yes
7	Nav Menu Link Click	% of users using the top navigation menu	Mixpanel - Event - Nav Menu Link Click	Tracks whevener a user clicks on a link in the top navigation menu	Event	link_url	URL of the link clicked	String	Yes
8	Nav Menu Link Click	% of users using the right-side navigation menu	Mixpanel - Event - Side Nav Menu Link Clicks	Tracks whevener a user clicks on a link in the side navigation menu	Event	link_url	URL of the link clicked	String	Yes
9	View Products	% of users saw the products	Mixpanel - Event - View Products	Tracks whevener a user clicks on "View products" button on the homepage	Event	-			Yes
10	Subscribed to Newsletter	% of users subscribed to the newsletter	Mixpanel - Event - Subscribed to Newsletter	Tracks whenever a user subscribes to the monthly newsletter and gets a success message	Event	-			Yes
11	Product FAQ	% of users saw product FAQ	Mixpanel - Event - Product FAQ	Tracks whenever a user clicks on one of the FAQ on the product page	Event	question	question a user saw	String	Yes
12	Testimonials Load More	% of users clicked on "Load More" testimonials	Mixpanel - Event - Testimonials Load More	Tracks whenever a user clicks to load more testimonials	Event	-			Yes
13	Product Proof	% of users interested in product proofs	Mixpanel - Event - Product Proof	Tracks whenever a user clicks on "Before", "Month 1" or "Month 2" on product pages	Event	step	Shows the exact button/step a user clicked on	String	Yes
14	Product Ingredients	% of users clicked on product ingredients section	Mixpanel - Event - Product Ingredients	Tracks whenever a user clicks on one of the ingredients	Event	-			Yes
15	Buy It Now	% of users clicked on "buy it now" button	Mixpanel - Event - Buy It Now	Tracks whenever a user clicks on "Buy it now" button on the product page	Event	-			Yes
16	FAQ	% of product page visitors interested in FAQ	Mixpanel - Event - FAQ	Tracks whenever a user clicks on one of the questions on FAQ page	Event	question	question a user saw	String	Yes
17	Add To Cart	% of product views turned into add to cart	Mixpanel - Event - Add To Cart	Tracks whenever a user addes the product to the cart	Event	product_name	The name of the product	String	Yes
18					Event	product_variant	The name of the product variant	String	Yes
19					Event	product_price	Product Price	String	Yes
20					Event	product_quantity	The number of products added to the cart	String	Yes
21					Event	product_id	The unique id of the product	String	Yes
22					Event	variant_id	The product variant id	String	Yes
23	Remove From Cart	% of addToCart turned into Remove from cart	Mixpanel - Event - Remove From Cart	Tracks whenever a user removed the product from the cart	Event	product_name	The name of the product	String	Yes
24					Event	product_variant	The name of the product variant	String	Yes
25					Event	product_price	Product Price	String	Yes
26					Event	product_quantity	The number of products removed from the cart	String	Yes
27					Event	product_id	The unique id of the product	String	Yes
28					Event	variant_id	The product variant id	String	Yes
29	Checkout	% of addToCart turned into Checkout	Mixpanel - Event - Checkout	Tracks each steps of the checkout process	Event	product_name	The name of the product	String	Yes
30					Event	product_variant	The name of the product variant	String	Yes
31					Event	product_price	Product Price	String	Yes
32					Event	product_quantity	The number of products added to the checkout	String	Yes
33					Event	product_id	The unique id of the product	String	Yes
34					Event	variant_id	The product variant id	String	Yes
35					Event	step	The step of the checkout process	String	Yes
36	Purchase	% of users converted into purchasers	Mixpanel - Event - Purchase	Tracks whenever a user made a successful purchase	Event	product_name	The name of the product	String	Yes
37					Event	product_variant	The name of the product variant	String	Yes
38					Event	discount	The discount amount applied	Numeric	Yes
39					Event	product_id	The unique id of the product	String	Yes
40					Event	variant_id	The product variant id	String	Yes
41					Event	purchase_amount	The amount of money paid in the purchase	Numeric	Yes
42					Event	transaction_id	Transaction id	String	Yes
43					Event	currency	Currency used	String	Yes
44					Event	coupon	Coupon used	String	Yes
45					People	user_id	unique user identification number	String	Yes
46					People	customer_id	unique user identification number	String	Yes
47					People	customer_email	user' email address	String	Yes
48					People	customer_order_count	number of orders a user made for life-time	Numeric	Yes
49					People	customer_total_spent	amount of money a user spent for life-time	Numeric	Yes
50					People	customer_first_name	user's first name	String	Yes
51					People	customer_last_name	user's last name	String	Yes
52					People	customer_phone	user's phone	String	Yes
53					People	customer_city	user's city	String	Yes
54					People	customer_zip	user's zip code	String	Yes
55					People	customer_address_1	user's address #1	String	Yes
56					People	customer_address_2	user's address #2	String	Yes
57					People	customer_country	user's country	String	Yes
58					People	customer_province	user's province	String	Yes
59					People	customer_province_code	user's province code	String	Yes
60					People	user_consent	user's consent	String	Yes
61	Log-in	% of logged-in users	Mixpanel - Event - Log-in	Tracks whenever a user logs-in	Event	user_id	The unique user identificator	String	Yes
62					People	user_id	unique user identification number	String	Yes
63					People	customer_id	unique user identification number	String	Yes
64					People	customer_email	user' email address	String	Yes
65					People	customer_order_count	number of orders a user made for life-time	Numeric	Yes
66					People	customer_total_spent	amount of money a user spent for life-time	Numeric	Yes
67					People	customer_first_name	user's first name	String	Yes
68					People	customer_last_name	user's last name	String	Yes
69					People	customer_phone	user's phone	String	Yes
70					People	customer_city	user's city	String	Yes
71					People	customer_zip	user's zip code	String	Yes
72					People	customer_address_1	user's address #1	String	Yes
73					People	customer_address_2	user's address #2	String	Yes
74					People	customer_country	user's country	String	Yes
75					People	customer_province	user's province	String	Yes
76					People	customer_province_code	user's province code	String	Yes
77					People	user_consent	user's consent	String	Yes
78	Log out	% of users who logged out	Mixpanel - Event - Log-out	Tracks whenever a user logs-out	Event	user_id	The unique user identificator	String	Yes
79	Refer a friend	% of logged-in users who referred at least one friend	Mixpanel - Event - Refer a friend	Tracks whenever a user clicks on "Refer a friend" button on account page	Event	-			Yes
80	Bundle Quiz	% of website visitors converted via bundle quiz	Mixpanel - Event - Bundle Quiz	Tracks the bundle quiz progress	Event	step	The unique user identificator		Yes
81	Google Optimize EXP	Showing the ongoing experiment details	Mixpanel - Event - Google Optimise EXP	Tracks all experiments conducted on the website using Google Optimize	Event	experiment_id	The unique id of experiment	String	Yes
82	Google Optimize EXP	Showing the ongoing experiment details	Mixpanel - Event - Google Optimise EXP		Event	variant_id	The experiment variant id	String	Yes
83	Sign-up	% of new visitors converted to new users	Mixpanel - Event - Sign-up	Tracks whenever a user signes-up	Event	user_id	The unique user identificator	String	Yes
84					People	user_id	unique user identification number	String	Yes
85					People	customer_id	unique user identification number	String	Yes
86					People	customer_email	user' email address	String	Yes
87					People	customer_order_count	number of orders a user made for life-time	Numeric	Yes
88					People	customer_total_spent	amount of money a user spent for life-time	Numeric	Yes
89					People	customer_first_name	user's first name	String	Yes
90					People	customer_last_name	user's last name	String	Yes
91					People	customer_phone	user's phone	String	Yes
92					People	customer_city	user's city	String	Yes
93					People	customer_zip	user's zip code	String	Yes
94					People	customer_address_1	user's address #1	String	Yes
95					People	customer_address_2	user's address #2	String	Yes
96					People	customer_country	user's country	String	Yes
97					People	customer_province	user's province	String	Yes
98					People	customer_province_code	user's province code	String	Yes
99					People	user_consent	user's consent	String	Yes