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ROAS by Discount Level
See related blog post
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The graph below shows the necessary ROAS for various discount levels offered on a product with a given Gross Margin and for a Targeted Net Profit.
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Example: For an ad on a product with a 70% Gross Margin offered at a 20% discount level, if the Net Profit targeted is 10%, the ROAS needed is 2.00.
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Gross Margin69%
<= change here
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Targeted Net Profit
24%
<= change here
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For some discount levels, you can not get a ROAS with this combination of Gross Margin and Targeted Net Profit.
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RoAS2.572.833.203.754.676.5012.00no sol.no sol.
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Discount Level10%15%20%25%30%35%40%45%50%
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