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4th World Conference on Media and Mass Communication
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05th – 07th April 2018,Bangkok, Thailand
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TECHNICAL PROGRAM
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DAY 01 - Thursday, 05th April 2018
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Thursday, 05th April 2018 | 09.00 to 10.00 Main HallHall 01
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Inauguration Session
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07.30 – 08.30Conference Registration
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08.30 – 08.40Welcome Address by Mr.Oshadee Withanawasm(Co-Founder,CEO & Chairman - The International Institute of Knowledge Management (TIIKM), Sri Lanka)
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08.40 – 09.00Speech by the Conference chair
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09.00 – 09.10Speech by the Co Hosting Partner
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09.10 – 09.20Speech by the Co Hosting Partner
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09.20 – 09.40Conference Photograph
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09.40 – 10.00Morning Refreshments
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Thursday, 05th April 2018 | 10.30 to 12.00 Main HallHall 01
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Keynote Forum
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10.00 – 10.45Prof. John V. Pavlik
Rutgers University,United States
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Thursday, 05th April 2018 | 10.50 to 12.40 Main HallHall 01
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TECHNICAL SESSION 01: Social Media 1TECHNICAL SESSION 02: Media Audience 1
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10.50 – 11.20Plenary SpeechParents Awareness on the Internet Threats and the Control Measures on Childrens’ Internet Usage
Sara Chinnasamy1, Salmie Shokordey1 (1Universiti Teknologi MARA, Malaysia)
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11.20 – 11.40Comparative Study of YouTube and Television in the Context of Indian Sub-Continental Scenario and the Shift of Ascendancy towards YouTube as the Next Media; A Study
Dhritiman Kakati (Shimla University – AGU, India)
Creating Environmental Awareness and Attitude through Group Learning Using Social Media amongst School Children
Mohammad Yaacob¹, Balqis Ariffin1, Khairudin Murad1 (1Universiti Teknologi MARA, Malaysia)
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11.40 – 12.00Youth and Mobile Advertisements: An Analysis of Consumer Buying Behavior in Pakistan
Syed Muhammad Saqib1, Sadia Khalid2 (1Forman Christian College University, Pakistan, 2University of Management and Technology, Pakistan)
Media Effect on Individuals in Cultural Transformation of Shekhawati Region: A Case Study
Mishra A. (Vivekananda Institute of Professional Studies, India)
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12.00 – 12.20Facebook Group to Empower Women in Breastfeeding
Birgitta B. Puspita, Paulus A. Edvra (Universitas Atma Jaya Yogyakarta, Indonesia)
“Malaynnials” : Perspectives on Cultural Consumption in Malaysian Media
N. Hassim (Taylor’s University, Malaysia)
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12.20 – 12.40Riding The New Wave of Hallyu: How Vietnamese Young Adults can Appropriate Korean Popular Music (K-Pop) via Social Media Networks
Khiem Le (RMIT University, Australia)
The Construction of Masculinity: Discourse of For-Men Skincare Products Advertisement (A Phenomenology Studies of For-Men Skincare Consumers)
Alifia Oktrina Fayardi1, Billy K Sarwono1 (Universitas Indonesia, Indonesia)
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12.40 - 13.30Networking LunchNetworking Lunch
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Thursday, 05th April 2018 | 13.30 to 15.10 Main HallHall 01
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TECHNICAL SESSION 03: Communication Technology, Digital Media and Multi Media CampaignsTECHNICAL SESSION 04: Film and Media Studies
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13.30 – 13.50From The Nation to the New York Times: An Analysis of Media Framing in Pakistan and United States Coverage of the Coleman – Boyle Rescue
Christopher J. Fenner 1, Iqra Iqbal 2 (1University of West Florida, United States, 2Government College University, Pakistan)
Plenary Speech
Mizoguchi, Melodrama, and the Psychology of Nature: Exploring Relationships Between Worlds in Mizoguchi’s Musashino Fujin (1952)

Paul Spicer (Hiroshima Jogakuin University, Japan)
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13.50 – 14.10
Media Multitasking and Information Seeking and Sharing while Multitasking
Se-Hoon Jeong (Korea University, Korea)
Political Economy of Love and Hate: Korean Film as a Regional Transnational Cinema
Jung Bong Choi (Hong Kong Baptist University, Hong Kong)
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14.10 – 14.30Advertising as a Tool for Commodification of Culture: Branding through Values
Azizul Halim Yahya1, Nur Farieza Diana Rooslan1, Nur Hidayah Umaira Ramli1
(1Universiti Teknologi MARA, Malaysia)
The Depiction of Regional/Rural India in Post Millenia Indian Cinema
Tazeen Ahmed (Independent University, Bangladesh)
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14.30 – 14.50Political Economy of Communication in Health Related Campaign: A Malaysia Perspectives
Suffian Hadi Ayub1, Azizul Halim Yahya2, Massila Hamzah2, Mohammed Rezal Hamzah2 (1Sunway University, Malaysia, 2Universiti Teknologi MARA, Malaysia)
A Critical Approach to Media Studies in the Context of Communicative Practice
Azhagan Chenganna (University of Mauritius, Mauritius )
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14.50 – 15.10Revealing The Acculturation Strategies in Attaining Cross-Cultural Liberation among International Student Sojourners in Malaysian Universities
Massila Hamzah1, Wan Norbani Wan Nordin1, Ahmad Md Redzuan1, Mariah Muda1 (1Universiti Teknologi MARA, Malaysia)
Impact of M-Learning Module on Knowledge Gain
D. A. Nithya Shree (University of Agricultural Sciences, India)
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15.10 – 15.30Evening RefreshmentsEvening Refreshments
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Thursday, 05th April 2018 | 15.30 to 17.00 Main HallHall 01
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TECHNICAL SESSION 05: Grassroots Movements, Communication and Gender based CriticsTECHNICAL SESSION 06: Social Media 2
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15.30 – 15.50The Power of Visual Identity in the Strategy of Corporate Communication of the Third Sector in Italy
Raffaele Lombardi (Sapienza University of Rome, Italy)
Media Shaping the Engagement Models for Society Integration and Better New Media Futures
Victoria T. L. Kuan (Tunku Abdul Rahman University College, Malaysia)
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15.50 – 16.10
How Minorities Use Social Media to Build Communities and Fuel Social Movements
S. H. Funk (Thammasat University, Thailand)
An Investigation of Online News Consumption Behavior among Private University College Student
Yuek Li, Ker1 and Xiao Hui, Hup1 (1Southern University College, Malaysia)
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16.10 – 16.30Gratifications Using Non - Profit Organizations’ Facebook Pages and Volunteer Satisfaction
Sina Raja M1, Chang P.K.2 (1International University of Malaya, Malaysia, 2National University of Malaysia, Malaysia)
The Roles of Twitter in Creating Malaysian Leader’s Credibility: From Young Voters Perspective
Ismail Sualman1, Faizal Adanan1, Muhammad Aizuddin Abdul Wahab1 (1Universiti Teknologi MARA, Malaysia)
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16.30 – 16.50
Symbolic Violence and the Silencing Effort of Women in Position as Leaders
(Criticism on the Habitus of Women Leaders in Advertising Agencies)

Fitria Angeliqa (Universitas Indonesia, Indonesia)
The Role of Social Media in Voting Trend and Behavior
Ismail Sualman (Universiti Teknologi MARA, Malaysia)
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16.50 – 17.10The Layout Design of Merry Riana’s Biography: A Hermeneutics Study
Asthararianty (Petra Christian University, Indonesia)
Audiovisual Literacy and the Ghost of Silent Cinema in Contemporary YouTube Clips
M. B. Korsgaard (Aarhus University, Denmark)
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Thursday, 05th April 2018 | 17.10 to 18.10Main HallHall 01
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Student Gathering
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Thursday, 05th April 2018 | 19.00 - 21.30 Conference Networking Dinner with Cultural Show hosted by TIIKM
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DAY 02 - Friday, 06th April 2018
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Friday,06th April 2018 | 09.00 to 10.50Main HallHall 01
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TECHNICAL SESSION 07: Social Media and Civic ParticipationTECHNICAL SESSION 08: Political Discourse and Mediatization of Politics 1
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09.00 – 09.30Plenery Speech "Participation and Communication in the Age of Social Media" Dr.Andrea Volterrani,University of Rome Tor Vergata,Italy
Malay Nationalism and Unity through the Perspective of Symbolism
Khairudin Murad1, Dr. Mohammad Yaacob1 (1Universiti Teknologi MARA, Malaysia)
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09.30 – 09.50
Civic Engagement, Fake News and The Path Forward
Jess Block Nerren (California State University San Bernardino, United States)
The Power of Social Media: The Impact on Electoral Preferences of Voters in the Republic of Croatia
Marko Zupa (Cammeo Group, Republic of Croatia)
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09.50 – 10.10Social Media and Health Communication: The Future of Public Services
Gola E1, Meloni F2, Porcu R3 (1University of Cagliari, Italy, 2Health University Institution, Italy, 3Autonomous Region of Sardinia, Italy)
Malaysian Political Tsunami: The Influence of Social Media on Voting Behaviours
Hashim M.A.1 , S. Chinnasamy1, K. Ishak1 (1Universiti Teknologi MARA, Malaysia)
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10.10 – 10.30Exploration of Mobile Phone Toxicity and Digital Detox among University Students
Anuar Ali1, Andrew Duff2 (1Universiti Teknologi MARA, Malaysia, 2University of Sussex, United Kingdom)
Trend Changing Political Participation of Young Voters in Indonesia
Najmuddin Rasul (Andalas University, Indonesia)
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10.30 – 10.50Big Data and Politics: Mapping the Dynamics of Political Discourse on Malaysian Twittersphere
Shahnon Mohamed Salleh (Universiti Teknologi MARA, Malaysia)
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10.50 – 11.10Morning RefreshmentsMorning Refreshments
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Friday, 06th April 2018 2018 | 11.10 to 12.10Main HallHall 01
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Workshop
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12.10 – 13.00Networking LunchNetworking Lunch
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Friday,06th April 2018 | 13.00 to 13.45Main HallHall 01
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Keynote Forum
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13.00 – 13.45Lisa Russell - Emmy-winning Filmmaker
United States
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Friday,06th April 2018 | 13.50 to 14.50Main HallHall 01
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TECHNICAL SESSION 09: Media PoliticsTECHNICAL SESSION 10: Media Content: Image And Representation
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13.50 – 14.10
Managing Thai Television in the Digital Landscape
Common T. B. (Chulalongkorn University, Thailand)
Sports Diplomacy between India and Pakistan: A Comparative Analysis for Leading Media Outlets from the Both Countries
Muhammad Ibtesam Mazahir (Bahria University Karachi, Pakistan)
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14.10 – 14.30Media Politics----Recreating and Reinventing Socio-Political Reality
Neena Sharma (MCM DAV College for Women, India)
“We’re Persian, joon!” Code-Switching and Representational Strategies at Play in Shahs of Sunset
Dr. Tom Bruyer1, Dr. Astrid Vandendaele2 (1University for Science and Technology, Kuwait, 2Ghent University, Belgium)
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14.30 – 14.50Power of Media, Public Diplomacy and Foreign Policy in the 21st Century
Huyen Trang Do (Vietnam Ministry of Foreign Affairs, Vietnam)
“Strangest Fruit: Newspaper Coverage of African American Women at the End of Jim Crow’s Noose
Dr. Brenda Edgerton-Webster (Higher Colleges of Technology, Dubai Women, United Arab Emirates)
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Friday, 06th April 2018 | 14.50 to 17.20Main HallHall 01
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TECHNICAL SESSION 11: Media Audiences 2TECHNICAL SESSION 12: Crisis Communication and Disaster Management
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14.50 – 15.10Stakeholder Communication Mapping on Public Organization (Study of Content Analysis and Stakeholder Mapping in Dimensions of Cooperation and Threat)
Vivi Varlina (University of Indonesia, Indonesia)
Socio-Psychological Effects on the Media Professional during the Military Operations in Pakistan
Rooh ul Amin Khan1, Bin Yamin Khan2 (1International Islamic University, Pakistan, 2Université de Lille, France)
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15.10 – 15.30Youth’s Reception on Local Identity Of Indonesia’s TV Movies
Martriana Ponimin Said (Universitas Pancasila, Indonesia)
Press Reportage of Natural Disasters in Nigeria 2015 – 2017: An Appraisal
Adaja T. A. (Joseph Ayo Babalola University, Nigeria)
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15.30 – 15.50Revealing The Acculturation Strategies in Attaining Cross-Cultural Liberation among International Student Sojourners in Malaysian Universities
Massila Hamzah1, Wan Norbani Wan Nordin1, Ahmad Md Redzuan1, Mariah Muda1 (1Universiti Teknologi MARA, Malaysia)
Attribution of Responsibility in the Environmental and Deforestation Issues News Coverage that Impacting Wildlife Conservation by Selected Malaysian Newspapers
Quraisyah binti Azmi (University of Malaya, Malaysia)
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15.50 – 16.10To Disclose or Not To Disclose?; The Effect of Lecturers’ Self-Disclosure on Personal and Impersonal Facebook Account towards Students’ Emotional Engagement
Padma Pillai 1, Prof. Dr. Ehzar Bin Tamam2, Assoc. Prof. Dr. Jusang Bin Bolong2, Dr. Mohd. Nizam Osman2 (1Sunway University, Malaysia, 2Universiti Putra Malaysia, Malaysia)
Social Trust and Government Public Relations
Gita Aprinta EB (Universitas Semarang, Indonesia)
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16.10 – 16.30The Media’s Impact on the Reputation of Basic Education in South Africa
A.R. Moonasamy, G.M. Naidoo, H. Rugbeer (University of Zululand, South Africa)
First Voters' New Media Use in Iranian Presidential Election Campaign of 2017
Hossein Afkhami1, Parisa Zivari Kameli1 (1Allameh Tabataba'I University, Iran)
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16.50 – 17.10Evening RefreshmentsEvening Refreshments
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Friday, 06th April 2018 | 17.20 to 18.20Main HallHall 01
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Publication Workshop
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DAY 03 - Saturday, 07th April 2018
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Saturday, 07th April 2018 | 09.00 to 10.20Main HallHall 01
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TECHNICAL SESSION 13: Public Relations, Communications and ViolenceTECHNICAL SESSION 14: Narratives in Contemporary Communication, Media Coverage of Migration and Solidarity Networks
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09.00 – 09.20The Relationship between Sports Public Relations and Image and Reputation: The Case of Football Association Malaysia (FAM)
Melina binti Mahpuz1, Mohd Nur Najmi bin Nuji1, Muhammad Farid bin Abdul Latif1 (1Universiti Teknologi MARA, Malaysia)
Korean Television Drama: The Significance of Its Cultural Approaches in Malaysia
Zulkipli Abu Bakar1, Julina Tajul Ariffin1 (1Universiti Teknologi MARA, Malaysia)
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09.20 – 09.40
Breaking the Silence: The Use of Color Bars
Jermaine V. Beltran (University of the Philippines Baguio, Philippines)
Usages of the Youth in the Emirati Society for the Dubbed Turkish Series on the Arab Satellite Channels and the Satisfactions Achieved
Dr. Fawzia Al-Ali (University of Sharjah, United Arab Emirates)
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