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SectionQuestionYes/No
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The Demand Generation TrapAre you measuring success based on vanity metrics like impressions and clicks?
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Do you struggle to connect marketing activities to actual revenue?
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Do you feel like you're shouting into the void with your marketing messages?
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The Marketing Intelligence MysteryDo you have a deep understanding of your ideal customer's pain points and motivations?
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Are you using data to segment your audience and personalize your messaging?
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Do you track and analyze key marketing metrics to inform your strategy?
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The Sales Enablement StruggleDo your sales and marketing teams work together seamlessly?
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Do you provide your sales team with the tools and information they need to succeed?
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Do you track the impact of marketing activities on sales performance?
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How to use this sheet: If the answer is "yes" check the box. Leave the box unchecked if the answer is "no".

Mostly "Yes" answers: Your marketing might be stuck in the old-school demand generation trap.
Mostly "No" answers: You're on the right track, but there's room for improvement.
A mix of "Yes" and "No" answers: You're likely somewhere in between.

Score:
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No/9
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