Social Media Listening Template
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Social Media Listening Worksheet
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Pages/Groups
Find groups that are relevant to your industry and keep track of what you are finding and what they are talking about.

Hashtags
A hashtag or the “#” symbol has become an integral part of social media. Anyone sharing content on a relevant topic can add the hashtag label to their message. Others searching for that topic, can search for that label to find other messages on that same social media platform. Keep track of hashtags you are seeing.
Keywords
Keywords will come in handy as you develop content for social media. Using keywords achieves higher search results in social media platform. Keep track of words or phrases you are seeing repeatedly.
Influencers are people or businesses that have thousands of followers and their followers are actively engaging with their content. Key track of any influencer you come across as they will become an important resource in your social media marketing.
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PlatformPage/Group/Post?Describe Content, Include Links to ContentBusiness/Person/Group Include LinksHashtags in PostKeywords UsedCompetitor? Is there engagement? Characteristics of Audience Engaged with ContentIs this an Influencer?
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Influencers Influencers are people or businesses that have thousands of followers and their followers are actively engaging with their content. Key track of any influencer you come across as they will become an important resource in your social media marketing.
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Keywords
Keywords will come in handy as you develop content for social media. Using keywords achieves higher search results in social media platform. Keep track of words or phrases you are seeing repeatedly.
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Hashtags
A hashtag or the “#” symbol has become an integral part of social media. Anyone sharing content on a relevant topic can add the hashtag label to their message. Others searching for that topic, can search for that label to find other messages on that same social media platform. Keep track of hashtags you are seeing
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