Game Launch
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Assumptions:Marketing Costs
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DNU (After Global Launch)30000Soft Launch CPI2.5
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Prototyping Phase (months)3Soft Launch Volume10000
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Timeline to Feature Complete (months)9US Burst CPI3
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Soft Launch (Months)3US Burst Volume100000
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"Fully Loaded" Cost, Founders$10,000US Steady State CPI1.5
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DAU / DNU15Steady State DNU Paid / Total25.00%
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ARPDAU (Less Platform Fee)$0.10
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ExpensesMonthsFull DevelopmentSoft LaunchGlobal Launch
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Employees12345678910111213141516171819
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Backend 1$0$0$0$10,000$10,000$10,000$10,000$10,000$10,000$10,000$10,000$10,000$10,000$10,000$10,000$10,000$10,000$10,000$10,000
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Client 1$0$0$0$10,000$10,000$10,000$10,000$10,000$10,000$10,000$10,000$10,000$10,000$10,000$10,000$10,000$10,000$10,000$10,000
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Art 1$0$0$0$10,000$10,000$10,000$10,000$10,000$10,000$10,000$10,000$10,000$10,000$10,000$10,000$10,000$10,000$10,000$10,000
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CEO$0$0$0$10,000$10,000$10,000$10,000$10,000$10,000$10,000$10,000$10,000$10,000$10,000$10,000$10,000$10,000$10,000$10,000
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Backend 2$10,000$10,000$10,000$10,000$10,000$10,000$10,000$10,000$10,000$10,000$10,000$10,000$10,000$10,000$10,000$10,000
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Client 2$10,000$10,000$10,000$10,000$10,000$10,000$10,000$10,000$10,000$10,000$10,000$10,000$10,000$10,000$10,000$10,000
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UA Manager$10,000$10,000$10,000$10,000$10,000$10,000$10,000$10,000$10,000$10,000
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Marketing
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Soft Launch$25,000$25,000$25,000$0$0$0$0
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US Burst$0$0$0$300,000$0$0$0
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Steady State$337,500$337,500$337,500$337,500
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Total Expenses$0$0$0$60,000$60,000$60,000$60,000$60,000$60,000$70,000$70,000$70,000$95,000$95,000$95,000$707,500$407,500$407,500$407,500
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Revenue
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In-game Purchases$1,500,000$1,350,000$1,350,000$1,350,000
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Total Revenue$1,500,000$1,350,000$1,350,000$1,350,000
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Profit / Loss000(60,000)(60,000)(60,000)(60,000)(60,000)(60,000)(70,000)(70,000)(70,000)(95,000)(95,000)(95,000)792,500942,500942,500942,500
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Cumulative Profit / Loss000(60,000)(120,000)(180,000)(240,000)(300,000)(360,000)(430,000)(500,000)(570,000)(665,000)(760,000)(855,000)(62,500)880,0001,822,5002,765,000
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