Marketing_Campaign_Performance_Dashboard.xlsx

	A	B	C	D	E	F	G	H	I	J	K	L	M	N	O	P	Q	R	S	T	U	V	W	X	Y	Z	AA	AB	AC
1	ID	Year_Birth	Education	Marital_Status	Income	Kidhome	Teenhome	Dt_Customer	Recency	MntWines	MntFruits	MntMeatProducts	MntFishProducts	MntSweetProducts	MntGoldProds	NumDealsPurchases	NumWebPurchases	NumCatalogPurchases	NumStorePurchases	NumWebVisitsMonth	AcceptedCmp3	AcceptedCmp4	AcceptedCmp5	AcceptedCmp1	AcceptedCmp2	Complain	Z_CostContact	Z_Revenue	Response

2	5524	1957	Graduation	Single	58138	0	0	2012-09-04	58	635	88	546	172	88	88	3	8	10	4	7	0	0	0	0	0	0	3	11	1
3	2174	1954	Graduation	Single	46344	1	1	2014-03-08	38	11	1	6	2	1	6	2	1	1	2	5	0	0	0	0	0	0	3	11	0
4	4141	1965	Graduation	Together	71613	0	0	2013-08-21	26	426	49	127	111	21	42	1	8	2	10	4	0	0	0	0	0	0	3	11	0
5	6182	1984	Graduation	Together	26646	1	0	2014-02-10	26	11	4	20	10	3	5	2	2	0	4	6	0	0	0	0	0	0	3	11	0
6	5324	1981	PhD	Married	58293	1	0	2014-01-19	94	173	43	118	46	27	15	5	5	3	6	5	0	0	0	0	0	0	3	11	0
7	7446	1967	Master	Together	62513	0	1	2013-09-09	16	520	42	98	0	42	14	2	6	4	10	6	0	0	0	0	0	0	3	11	0
8	965	1971	Graduation	Divorced	55635	0	1	2012-11-13	34	235	65	164	50	49	27	4	7	3	7	6	0	0	0	0	0	0	3	11	0
9	6177	1985	PhD	Married	33454	1	0	2013-05-08	32	76	10	56	3	1	23	2	4	0	4	8	0	0	0	0	0	0	3	11	0
10	4855	1974	PhD	Together	30351	1	0	2013-06-06	19	14	0	24	3	3	2	1	3	0	2	9	0	0	0	0	0	0	3	11	1
11	5899	1950	PhD	Together	5648	1	1	2014-03-13	68	28	0	6	1	1	13	1	1	0	0	20	1	0	0	0	0	0	3	11	0
12	1994	1983	Graduation	Married		1	0	2013-11-15	11	5	5	6	0	2	1	1	1	0	2	7	0	0	0	0	0	0	3	11	0
13	387	1976	Basic	Married	7500	0	0	2012-11-13	59	6	16	11	11	1	16	1	2	0	3	8	0	0	0	0	0	0	3	11	0
14	2125	1959	Graduation	Divorced	63033	0	0	2013-11-15	82	194	61	480	225	112	30	1	3	4	8	2	0	0	0	0	0	0	3	11	0
15	8180	1952	Master	Divorced	59354	1	1	2013-11-15	53	233	2	53	3	5	14	3	6	1	5	6	0	0	0	0	0	0	3	11	0
16	2569	1987	Graduation	Married	17323	0	0	2012-10-10	38	3	14	17	6	1	5	1	1	0	3	8	0	0	0	0	0	0	3	11	0
17	2114	1946	PhD	Single	82800	0	0	2012-11-24	23	1006	22	115	59	68	45	1	7	6	12	3	0	0	1	1	0	0	3	11	1
18	9736	1980	Graduation	Married	41850	1	1	2012-12-24	51	53	5	19	2	13	4	3	3	0	3	8	0	0	0	0	0	0	3	11	0
19	4939	1946	Graduation	Together	37760	0	0	2012-08-31	20	84	5	38	150	12	28	2	4	1	6	7	0	0	0	0	0	0	3	11	0
20	6565	1949	Master	Married	76995	0	1	2013-03-28	91	1012	80	498	0	16	176	2	11	4	9	5	0	0	0	1	0	0	3	11	0
21	2278	1985	2n Cycle	Single	33812	1	0	2012-11-03	86	4	17	19	30	24	39	2	2	1	3	6	0	0	0	0	0	0	3	11	0
22	9360	1982	Graduation	Married	37040	0	0	2012-08-08	41	86	2	73	69	38	48	1	4	2	5	8	0	0	0	0	0	0	3	11	0
23	5376	1979	Graduation	Married	2447	1	0	2013-01-06	42	1	1	1725	1	1	1	15	0	28	0	1	0	0	0	0	0	0	3	11	0
24	1993	1949	PhD	Married	58607	0	1	2012-12-23	63	867	0	86	0	0	19	3	2	3	9	8	0	1	0	0	0	0	3	11	0
25	4047	1954	PhD	Married	65324	0	1	2014-01-11	0	384	0	102	21	32	5	3	6	2	9	4	0	0	0	0	0	0	3	11	0
26	1409	1951	Graduation	Together	40689	0	1	2013-03-18	69	270	3	27	39	6	99	7	7	1	5	8	0	0	0	0	0	0	3	11	0
27	7892	1969	Graduation	Single	18589	0	0	2013-01-02	89	6	4	25	15	12	13	2	2	1	3	7	0	0	0	0	0	0	3	11	0
28	2404	1976	Graduation	Married	53359	1	1	2013-05-27	4	173	4	30	3	6	41	4	5	1	4	7	0	0	0	0	0	0	3	11	0
29	5255	1986	Graduation	Single		1	0	2013-02-20	19	5	1	3	3	263	362	0	27	0	0	1	0	0	0	0	0	0	3	11	0
30	9422	1989	Graduation	Married	38360	1	0	2013-05-31	26	36	2	42	20	21	10	2	2	1	4	3	0	0	0	0	0	0	3	11	0
31	1966	1965	PhD	Married	84618	0	0	2013-11-22	96	684	100	801	21	66	0	1	6	9	10	2	0	0	1	0	0	0	3	11	0
32	6864	1989	Master	Divorced	10979	0	0	2014-05-22	34	8	4	10	2	2	4	2	3	0	3	5	0	0	0	0	0	0	3	11	0
33	3033	1963	Master	Together	38620	0	0	2013-05-11	56	112	17	44	34	22	89	1	2	5	3	3	0	0	0	0	0	0	3	11	0
34	5710	1970	Graduation	Together	40548	0	1	2012-10-10	31	110	0	5	2	0	3	2	2	1	4	5	0	1	0	0	0	0	3	11	0
35	7373	1952	PhD	Divorced	46610	0	2	2012-10-29	8	96	12	96	33	22	43	6	4	1	6	6	0	0	0	0	0	0	3	11	1
36	8755	1946	Master	Married	68657	0	0	2013-02-20	4	482	34	471	119	68	22	1	3	5	9	7	0	0	0	0	0	0	3	11	0
37	10738	1951	Master	Single	49389	1	1	2013-08-29	55	40	0	19	2	1	3	1	2	0	3	7	0	0	0	0	0	0	3	11	0
38	4339	1970	PhD	Married	67353	0	1	2013-12-31	37	702	17	151	0	8	35	5	5	6	12	2	0	0	0	0	0	0	3	11	0
39	10755	1976	2n Cycle	Married	23718	1	0	2013-09-02	76	6	3	14	15	7	36	3	3	1	2	7	0	0	0	0	0	0	3	11	0
40	8595	1973	Graduation	Widow	42429	0	1	2014-02-11	99	55	0	6	2	0	4	2	1	1	3	5	0	0	0	0	0	0	3	11	0
41	2968	1943	PhD	Divorced	48948	0	0	2013-02-01	53	437	8	206	160	49	42	2	7	10	5	6	1	0	0	0	0	0	3	11	1
42	8601	1980	Graduation	Married	80011	0	1	2013-04-29	3	421	76	536	82	178	102	2	8	6	5	4	0	0	0	0	0	0	3	11	0
43	503	1985	Master	Married	20559	1	0	2013-03-12	88	13	1	29	3	0	7	2	2	0	3	8	0	0	0	0	0	0	3	11	0
44	8430	1957	Graduation	Together	21994	0	1	2012-12-24	4	9	0	6	3	1	3	1	0	0	3	5	0	0	0	0	0	0	3	11	0
45	7281	1959	PhD	Single		0	0	2013-11-05	80	81	11	50	3	2	39	1	1	3	4	2	0	0	0	0	0	0	3	11	0
46	2139	1975	Master	Married	7500	1	0	2013-10-02	19	3	1	10	3	2	12	3	2	0	3	5	0	0	0	0	0	0	3	11	0
47	1371	1976	Graduation	Single	79941	0	0	2014-06-28	72	123	164	266	227	30	174	1	2	4	9	1	0	0	0	0	0	0	3	11	0
48	9909	1996	2n Cycle	Married	7500	0	0	2012-11-09	24	3	18	14	15	22	50	3	3	1	3	9	0	0	0	0	0	0	3	11	1
49	7286	1968	Graduation	Together	41728	1	0	2013-05-24	92	13	6	15	3	5	13	1	2	0	2	10	0	0	0	0	0	0	3	11	0
50	7244	1951	Graduation	Single		2	1	2014-01-01	96	48	5	48	6	10	7	3	2	1	4	6	0	0	0	0	0	0	3	11	0
51	6566	1954	PhD	Married	72550	1	1	2012-11-08	39	826	50	317	50	38	38	9	5	2	12	8	0	0	0	0	0	0	3	11	0
52	8614	1957	Graduation	Widow	65486	0	1	2014-05-12	29	245	19	125	37	67	14	1	4	2	10	2	0	0	0	0	0	0	3	11	0
53	4114	1964	Master	Married	79143	0	0	2012-08-11	2	650	37	780	27	167	32	1	6	9	13	3	0	0	0	0	0	0	3	11	0
54	1331	1977	Graduation	Single	35790	1	0	2013-01-02	54	12	6	20	30	1	3	2	2	0	3	7	0	0	0	0	0	0	3	11	0
55	2225	1977	Graduation	Divorced	82582	0	0	2014-06-07	54	510	120	550	156	40	241	1	4	9	7	1	1	0	0	1	0	0	3	11	1
56	9381	1978	Graduation	Married	66373	1	1	2013-06-12	57	328	9	124	12	24	109	7	4	2	10	3	0	0	0	0	0	0	3	11	0
57	6260	1955	Master	Together	82384	0	0	2012-11-19	55	984	51	432	180	120	190	1	3	10	13	1	0	0	1	0	0	0	3	11	1
58	10383	1966	Graduation	Divorced	70287	0	0	2013-04-02	30	295	35	482	121	120	40	1	5	5	10	3	0	0	0	0	0	0	3	11	1
59	7437	1988	Graduation	Single	27938	1	0	2014-04-28	31	13	0	8	2	1	5	1	1	0	4	3	0	0	0	0	0	0	3	11	0
60	8557	1982	Graduation	Single		1	0	2013-06-17	57	11	3	22	2	2	6	2	2	0	3	6	0	0	0	0	0	0	3	11	0
61	8375	1968	PhD	Married	55954	0	1	2014-03-03	63	447	0	28	0	0	43	3	8	2	6	7	0	0	0	0	0	0	3	11	0
62	6853	1982	Master	Single	75777	0	0	2013-07-04	12	712	26	538	69	13	80	1	3	6	11	1	0	1	1	0	0	0	3	11	1
63	3076	1975	Graduation	Together	66653	1	1	2012-09-07	18	452	18	102	16	18	6	4	4	2	12	3	0	0	0	0	0	0	3	11	0
64	1012	1952	Graduation	Single	61823	0	1	2013-02-18	26	523	7	134	37	14	169	4	8	2	10	7	0	0	0	0	0	0	3	11	0
65	6518	1951	PhD	Widow	67680	0	1	2013-06-11	8	546	0	48	0	6	6	1	7	3	8	5	0	0	0	0	0	0	3	11	0
66	4137	1948	Graduation	Together	70666	0	0	2013-12-06	29	398	40	367	119	122	30	1	7	4	4	4	0	0	0	0	0	0	3	11	0
67	8082	1971	Graduation	Married	25721	1	0	2013-05-21	75	1	3	6	3	6	15	1	1	1	2	7	0	0	0	0	0	0	3	11	1
68	1386	1967	Graduation	Together	32474	1	1	2014-05-11	0	10	0	1	0	0	0	1	1	0	2	7	0	0	0	0	0	0	3	11	0
69	9369	1979	2n Cycle	Single	88194	0	1	2014-03-19	19	688	14	309	201	24	38	1	11	10	10	5	1	0	0	1	0	0	3	11	1
70	4477	1958	Graduation	Together	69096	0	1	2013-09-27	4	247	49	159	7	82	109	1	5	2	10	4	0	0	0	0	0	0	3	11	0
71	1357	1970	Graduation	Together	74854	1	2	2013-04-08	90	856	59	487	58	29	73	7	2	5	5	5	0	0	0	0	0	0	3	11	0
72	1402	1954	Master	Married	66991	0	0	2012-09-11	1	496	36	460	189	60	12	3	4	8	6	3	0	0	0	0	0	0	3	11	0
73	10629	1973	2n Cycle	Married		1	0	2012-09-14	25	25	3	43	17	4	17	3	3	0	3	8	0	0	0	0	0	0	3	11	0
74	6312	1959	Graduation	Married	65031	0	1	2013-03-17	29	258	107	291	84	37	86	4	10	3	13	7	0	0	0	0	0	0	3	11	0
75	8132	1975	PhD	Married	60631	1	1	2013-04-05	88	565	6	65	0	6	19	5	9	2	8	7	0	1	0	0	0	0	3	11	0
76	1050	1952	Graduation	Married	28332	0	0	2014-04-30	58	14	10	13	4	15	9	1	2	1	4	2	0	0	0	0	0	0	3	11	0
77	5846	1977	Graduation	Divorced	40246	1	0	2012-12-19	68	2	1	6	2	1	1	1	1	0	2	6	0	0	0	0	0	0	3	11	0
78	1859	1972	Master	Married	75251	0	0	2012-08-27	34	721	111	925	97	18	18	1	7	6	5	5	0	0	0	0	0	0	3	11	1
79	7503	1976	Graduation	Single	75825	0	0	2012-10-12	40	1032	105	779	137	105	51	0	5	8	9	4	1	0	0	0	0	0	3	11	1
80	10401	1976	2n Cycle	Together	26326	0	0	2013-09-04	12	1	0	5	0	3	9	1	0	0	3	3	0	0	0	0	0	1	3	11	0
81	1618	1965	Graduation	Together	56046	0	0	2013-01-02	9	577	0	64	0	0	51	2	10	1	8	8	1	0	0	0	0	0	3	11	1
82	3332	1985	Graduation	Single	29760	1	0	2012-08-29	87	64	4	68	7	5	17	4	3	1	4	8	0	0	0	0	0	0	3	11	0
83	2261	1969	Graduation	Married	26304	1	0	2013-06-23	5	4	1	5	2	0	4	1	1	0	2	7	0	0	0	0	0	0	3	11	0
84	5346	1973	2n Cycle	Married	23559	1	0	2013-07-03	87	25	5	19	7	0	23	3	3	0	3	7	0	0	0	0	0	0	3	11	0
85	4119	1963	Master	Together	38620	0	0	2013-05-11	56	112	17	44	34	22	89	1	2	5	3	3	0	0	0	0	0	0	3	11	0
86	535	1987	Graduation	Divorced	81361	0	0	2014-02-25	18	163	23	424	27	65	76	1	3	10	13	1	0	0	0	0	0	0	3	11	0
87	5268	1960	Graduation	Married	29440	1	1	2013-08-11	95	17	8	14	10	4	3	2	1	0	4	7	0	0	0	0	0	0	3	11	0
88	273	1970	Master	Married	36138	1	1	2013-07-16	48	130	0	16	0	0	5	5	3	1	4	7	0	1	0	0	0	0	3	11	0
89	4452	1957	Graduation	Single	50388	0	1	2014-05-28	3	292	6	37	0	3	34	4	6	1	6	7	0	1	0	1	0	0	3	11	1
90	8504	1973	Graduation	Married	79593	0	0	2014-05-12	70	350	60	568	110	133	145	1	5	6	7	2	0	0	1	0	0	0	3	11	0
91	771	1967	Graduation	Together	54178	0	1	2014-01-21	79	135	9	39	4	0	7	1	2	2	5	2	0	0	0	0	0	0	3	11	0
92	8996	1957	PhD	Married		2	1	2012-11-19	4	230	42	192	49	37	53	12	7	2	8	9	0	0	0	0	0	0	3	11	0
93	9235	1957	Graduation	Single		1	1	2014-05-27	45	7	0	8	2	0	1	1	1	0	2	7	0	0	0	0	0	0	3	11	0
94	5798	1973	Master	Together		0	0	2013-11-23	87	445	37	359	98	28	18	1	2	4	8	1	0	0	0	0	0	0	3	11	0
95	11178	1972	Master	Single	42394	1	0	2014-03-23	69	15	2	10	0	1	4	1	1	0	3	7	0	0	0	0	0	0	3	11	0
96	2230	1970	PhD	Married	23626	1	0	2014-05-24	84	27	2	14	0	0	0	3	3	1	3	5	0	0	0	0	0	0	3	11	0
97	7516	1983	Graduation	Married	30096	1	0	2014-05-22	30	5	3	11	12	5	9	1	2	0	3	6	0	0	0	0	0	0	3	11	0
98	7247	1960	Graduation	Widow	47916	0	1	2012-11-22	72	505	0	26	0	0	75	5	7	4	6	6	0	1	0	0	0	0	3	11	0
99	11100	1972	Graduation	Divorced	51813	1	1	2013-04-11	37	51	2	7	0	1	2	2	2	0	3	7	0	0	0	0	0	0	3	11	0
100	4646	1951	2n Cycle	Married	78497	0	0	2013-12-01	44	207	26	447	75	0	223	1	5	7	12	2	0	0	0	1	0	0	3	11	0