Content Multiplier Framework (public)
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This is a free resource from the book Content Machine. To grab the book, more resources and our private community, visit:
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http://contentmachine.com
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Content Multiplier Framework
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About:Use this framework to take one topic and turn it into 5 high quality pieces of content
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Instructions:Mouse over 'File' in the top left and choose 'Make a copy' to make your own copy of this file. Enter your topic in step 1, write it out as a problem or aspiration in step 3, choose 5 of the mos suitable content types in step 3, write out a descriptive title in step 4 and if possible add a hook in step 5.
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Step 1 - Write your topic here
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Topic:WordPress speed
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Step 2 - Write a problem and aspiration for the topic
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Problem:High bounce rate, loosing customers
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Aspiration:I want a site as fast as WordPress.com
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Step 3 - Choose up to 5 content types
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Case studyYES
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GuideYES
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RoundupYES
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How to
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How not toYES
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Infographic
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Comparison / review
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Cost / price
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Data driven
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Best of / list
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OpinionYES
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Step 4 - Write out a descriptive title
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Title 1How WP Curve reduced their bounce rate by 30%
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Title 2The ultimate guide for speeding up your site
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Title 34 experts weigh in on WordPress speed
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Title 46 plugins that will slow down your site
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Title 5Things worth doing to speed up your site
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Step 5 - Add hook
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Potential hooksContrarian, surprising, objections, guarantee, interest, fear
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Title 1
How WP Curve increased conversions and reduced bounce rate by 30%, without compromising site quality.
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Title 2The ultimate guide for making your site load faster than WordPress.com
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Title 3Matt Mullenweg and 3 other experts weigh in on their top ideas for speeding up WordPress
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Title 46 plugins that kill site speed (hint, you are probably using at least one)
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Title 55 web design compromises worth making, to speed up your WordPress site
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Content Multiplier Framework