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ProficiencyIDLevelDescriptionLevel for senior designer
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Visual design1Can evidence taste in visual design with examples of their own design work.4
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2Demonstrates and articulates understanding of visual design in practice, i.e. "what good looks like" and why.
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3Demonstrates and articulates understanding of visual design in practice. Advocates for good visual design inside of dxw.
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4Demonstrates and articulates understanding of visual design in practice. Advocates for good visual design inside and outside of dxw.
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Knowledge of design patterns and systems1Has a knowledge of usage of design systems. Ideally, has done work following a system.4
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2Can apply the GOV.UK Design System to a static prototype using the GOV.UK Prototype Kit.
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3Fluent in applying the GOV.UK Design System into dynamic pages in a rails/wordpress app.
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4Assists others in applying the GOV.UK Design System into dynamic pages in a rails/wordpress app.
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Evidence and context-based design1Able to generate multiple solutions to a problem and tests them. Can demonstrate a theoretical understanding of human-centred design.4
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2Can absorb large amounts of conflicting information and use it to produce simple designs. Considers the needs of users, customers or audiences in their work.
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3Can identify the simplest approach out of a variety of approaches (Occam’s Razor). Investigates or seeks a deeper understanding of the needs of the users, customers or audiences of their work.
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4Can identify the simplest approach out of a variety of approaches (Occam’s Razor). Establishes genuine empathy and appetite amongst colleagues and clients for the needs of the users, customers or audiences of their products & services.
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Group activities1Participates in co-design/how might we sessions.4
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2Helps to facilitate co-design/how might we sessions.
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3Helps to plan and facilitate co-design/how might we sessions.
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4Instigates, plans and facilitates co-design/how might we sessions.
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Prototyping1Knows when to use a specific prototyping technique or method (for example, paper, Figma, code). Able to show the value of prototyping to the team.4
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2Creates a prototype at the required fidelity to validate a feature from a user story.
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3Has prototyped as a team activity, prototyping and testing with others.
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4Uses a variety of methods of prototyping. Shares best practice and can coach others. Looks at strategic service design end to end.
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dxw internal design work1Contributes to internal dxw design work.4
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2Creates internal dxw design work without assistance.
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3Sees opportunities for and suggests improvements to internal dxw design work.
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4Helps upskill the sales and marketing team for creating internal dxw design work.
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Critiques1Can explain the purpose and benefits of critique.4
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2Gives (sometimes difficult) critique to others. Has received (sometimes difficult) critique from others on their own work, and applied the outcomes.
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3Critiques their own work using the four-step framework1. What is the objective of the design?
2. What elements of the design are related to the objective?
3. Are those elements effective in achieving the objective
4. Why or why not?
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4Facilitates critique; navigates hard conversations, differences of opinion, and ensures every voice is heard.
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