Stack Study - GrowHack.com

	A	B	C	D	F	G	H	I	J	K	L
1	Note from Conrad: Use file > make a copy. If you have any recommended companies or people you think should get included email conrad@growhack.com
2	Company	Funnel Stage	Tool	Simple Description	Source	Distribution Methods	Marketing Team Size	Top Channels	Business Model	Company Stage	Product

3	Hired	Acquisition	YesWare	Sales email automation	Zack Onisko	Internet, Channel, Inside Sales			Marketplace	Series B	Jobsearch marketplace.
4	Hired	Acquisition	TryProspect	Find targeted B2B leads.	Zack Onisko	Internet, Channel, Inside Sales			Marketplace	Series B	Jobsearch marketplace.
5	Hired	Acquisition	Toofr	An essential tool for finding anyone's corporate email address.	Zack Onisko	Internet, Channel, Inside Sales			Marketplace	Series B	Jobsearch marketplace.
6	Hired	Acquisition	SpyFu	Keyword and competitor analysis.	Zack Onisko	Internet, Channel, Inside Sales			Marketplace	Series B	Jobsearch marketplace.
7	Hired	Acquisition	Scripted	Find content writers.	Zack Onisko	Internet, Channel, Inside Sales			Marketplace	Series B	Jobsearch marketplace.
8	Hired	Acquisition	RivalIQ	Competitive analysis across social, SEO and website content.	Zack Onisko	Internet, Channel, Inside Sales			Marketplace	Series B	Jobsearch marketplace.
9	Hired	Acquisition	Moz	SEO research and analysis	Zack Onisko	Internet, Channel, Inside Sales			Marketplace	Series B	Jobsearch marketplace.
10	Hired	Acquisition	Mattermark	Source of quality prospecting data.	Zack Onisko	Internet, Channel, Inside Sales			Marketplace	Series B	Jobsearch marketplace.
11	Hired	Acquisition	Email Hunter	Find email addresses quickly.	Zack Onisko	Internet, Channel, Inside Sales			Marketplace	Series B	Jobsearch marketplace.
12	Hired	Acquisition	BuzzSumo	Social content discovery and analysis.	Zack Onisko	Internet, Channel, Inside Sales			Marketplace	Series B	Jobsearch marketplace.
13	Hired	Acquisition	BrightEdge	Content performance measurement.	Zack Onisko	Internet, Channel, Inside Sales			Marketplace	Series B	Jobsearch marketplace.
14	Hired	Activation	User Testing	User research and testing platform.	Zack Onisko	Internet, Channel, Inside Sales			Marketplace	Series B	Jobsearch marketplace.
15	Hired	Activation	Optimizely	A/B testing tool.	Zack Onisko	Internet, Channel, Inside Sales			Marketplace	Series B	Jobsearch marketplace.
16	Hired	Operations	Wordpress	The standard content marketing platform.	Zack Onisko	Internet, Channel, Inside Sales			Marketplace	Series B	Jobsearch marketplace.
17	Hired	Operations	TalentIQ	We automatically update candidate profiles in your ATS database with up-to-date contact, employment, education, social, and personal data.	Zack Onisko	Internet, Channel, Inside Sales			Marketplace	Series B	Jobsearch marketplace.
18	Hired	Operations	Segment	Operations data storage and cleaner tool integrations.	Zack Onisko	Internet, Channel, Inside Sales			Marketplace	Series B	Jobsearch marketplace.
19	Hired	Operations	Redshift	Data warehouse for BI	Zack Onisko	Internet, Channel, Inside Sales			Marketplace	Series B	Jobsearch marketplace.
20	Hired	Operations	Pivotal Tracker		Zack Onisko	Internet, Channel, Inside Sales			Marketplace	Series B	Jobsearch marketplace.
21	Hired	Operations	Mode	SQL editor, Python notebook and visualization builder.	Zack Onisko	Internet, Channel, Inside Sales			Marketplace	Series B	Jobsearch marketplace.
22	Hired	Operations	Looker	Central source of truth for usage and user data anlysis.	Zack Onisko	Internet, Channel, Inside Sales			Marketplace	Series B	Jobsearch marketplace.
23	Hired	Operations	Linkedin		Zack Onisko	Internet, Channel, Inside Sales			Marketplace	Series B	Jobsearch marketplace.
24	Hired	Operations	Kindling	Kindling is idea management and innovation software used by teams to discuss ideas, solve problems, and pursue opportunities.	Zack Onisko	Internet, Channel, Inside Sales			Marketplace	Series B	Jobsearch marketplace.
25	Hired	Operations	Hired	We actually DO eat our own dogfood and use Hired for marketing, sales and engineering hires.	Zack Onisko	Internet, Channel, Inside Sales			Marketplace	Series B	Jobsearch marketplace.
26	Hired	Operations	Greenhouse	Applicant tracking software.	Zack Onisko	Internet, Channel, Inside Sales			Marketplace	Series B	Jobsearch marketplace.
27	Hired	Operations	Crunchbase	Prospecting.	Zack Onisko	Internet, Channel, Inside Sales			Marketplace	Series B	Jobsearch marketplace.
28	Hired	Operations	BigQuery	Fully managed data warehouse for large-scale data analytics	Zack Onisko	Internet, Channel, Inside Sales			Marketplace	Series B	Jobsearch marketplace.
29	Hired	Operations	BambooHR	Tracking employee information.	Zack Onisko	Internet, Channel, Inside Sales			Marketplace	Series B	Jobsearch marketplace.
30	Hired	Operations	Asana	Simple project capture and management.	Zack Onisko	Internet, Channel, Inside Sales			Marketplace	Series B	Jobsearch marketplace.
31	Hired	Operations	Amplitude	User-level analytics platform for cohort and funnel analyses.	Zack Onisko	Internet, Channel, Inside Sales			Marketplace	Series B	Jobsearch marketplace.
32	Hired	Retention	Marketo	Email marketing nurturing and automation.	Zack Onisko	Internet, Channel, Inside Sales			Marketplace	Series B	Jobsearch marketplace.
33	Hired	Retention	MailGun	APIs to send, receive and track email from your app.	Zack Onisko	Internet, Channel, Inside Sales			Marketplace	Series B	Jobsearch marketplace.
34	Hired	Retention	Customer.io	Behavioral email automation.	Zack Onisko	Internet, Channel, Inside Sales			Marketplace	Series B	Jobsearch marketplace.
35	Drip	Acquisition	Notifier	Find @mentions in your post and let you notify them with one click.	Zach Grove	Channel, Inside Sales			SaaS	Acquired	Lightweight email marketing automation.
36	Drip	Acquisition	BuzzSumo	Social content discovery and analysis.	Zach Grove	Channel, Inside Sales			SaaS	Acquired	Lightweight email marketing automation.
37	Drip	Acquisition	Ahrefs	Track backlinks, keywords, brand mentions and competition.	Zach Grove	Channel, Inside Sales			SaaS	Acquired	Lightweight email marketing automation.
38	Drip	Activation	Optimizely	A/B testing tool.	Zach Grove	Channel, Inside Sales			SaaS	Acquired	Lightweight email marketing automation.
39	Drip	Activation	Leadpages	Quick landing pages, asset delivery and tracking.	Zach Grove	Channel, Inside Sales			SaaS	Acquired	Lightweight email marketing automation.
40	Drip	Operations	Pipedrive	Simple sales pipeline management.	Zach Grove	Channel, Inside Sales			SaaS	Acquired	Lightweight email marketing automation.
41	Drip	Operations	Growthhackers (Projects)	Content curation and platform for managing growth experiments.	Zach Grove	Channel, Inside Sales			SaaS	Acquired	Lightweight email marketing automation.
42	Drip	Operations	Gorgias Templates	Respond faster to customers.	Zach Grove	Channel, Inside Sales			SaaS	Acquired	Lightweight email marketing automation.
43	Drip	Retention	Postable	Import posts from Google Docs to WordPress in one click.	Zach Grove	Channel, Inside Sales			SaaS	Acquired	Lightweight email marketing automation.
44	Drip	Retention	Drip	Email marketing and nurture.	Zach Grove	Channel, Inside Sales			SaaS	Acquired	Lightweight email marketing automation.
45	Growthhackers	Activation	User Testing	User research and testing platform.	Sean Ellis	Internet, Channel, Inside Sales	4	Twitter, SlideShare, Invites	SaaS	Series A	Content curation and platform for managing growth experiments.
46	Growthhackers	Activation	Unbounce	Landing page builder.	Sean Ellis	Internet, Channel, Inside Sales	4	Twitter, SlideShare, Invites	SaaS	Series A	Content curation and platform for managing growth experiments.
47	Growthhackers	Activation	Qualaroo	Visitor and user qualitative feedback.	Sean Ellis	Internet, Channel, Inside Sales	4	Twitter, SlideShare, Invites	SaaS	Series A	Content curation and platform for managing growth experiments.
48	Growthhackers	Activation	Optimizely	A/B testing tool.	Sean Ellis	Internet, Channel, Inside Sales	4	Twitter, SlideShare, Invites	SaaS	Series A	Content curation and platform for managing growth experiments.
49	Growthhackers	Operations	Segment	Operations data storage and cleaner tool integrations.	Sean Ellis	Internet, Channel, Inside Sales	4	Twitter, SlideShare, Invites	SaaS	Series A	Content curation and platform for managing growth experiments.
50	Growthhackers	Operations	Growthhackers (Projects)	Content curation and platform for managing growth experiments.	Sean Ellis	Internet, Channel, Inside Sales	4	Twitter, SlideShare, Invites	SaaS	Series A	Content curation and platform for managing growth experiments.
51	Growthhackers	Operations	Chartio	Data visualization and analytics.	Sean Ellis	Internet, Channel, Inside Sales	4	Twitter, SlideShare, Invites	SaaS	Series A	Content curation and platform for managing growth experiments.
52	Growthhackers	Operations	Amplitude	User-level analytics platform for cohort and funnel analyses.	Sean Ellis	Internet, Channel, Inside Sales	4	Twitter, SlideShare, Invites	SaaS	Series A	Content curation and platform for managing growth experiments.
53	Growthhackers	Retention	MailChimp	Email marketing tool and analytics.	Sean Ellis	Internet, Channel, Inside Sales	4	Twitter, SlideShare, Invites	SaaS	Series A	Content curation and platform for managing growth experiments.
54	Digital Marketer	Acquisition	Mention	We use mention to monitor our reputation and respond to customer service issues in real time on the social web	Ryan Deiss	Internet, Inside Sales		Search	Media		Digital marketing media and education.
55	Digital Marketer	Acquisition	Livestream	We are using the Livestream platform to shoot our #DMLive show on Facebook Live.	Ryan Deiss	Internet, Inside Sales		Search	Media		Digital marketing media and education.
56	Digital Marketer	Acquisition	Learndash	We are using the Learndash WordPress plug-in to deliver our certification trainings.	Ryan Deiss	Internet, Inside Sales		Search	Media		Digital marketing media and education.
57	Digital Marketer	Acquisition	HootSuite	We use Pro because we can manage a team and it adds some analytics the free version doesn't have. We use this tool to publish new content and network with influential people and brands on social channels.	Ryan Deiss	Internet, Inside Sales		Search	Media		Digital marketing media and education.
58	Digital Marketer	Acquisition	GotoWebinar	We conduct all of our webinar trainings on GoToWebinar .	Ryan Deiss	Internet, Inside Sales		Search	Media		Digital marketing media and education.
59	Digital Marketer	Acquisition	Edgar	We use this tool to automate the distribution of our content, particularly on Twitter.	Ryan Deiss	Internet, Inside Sales		Search	Media		Digital marketing media and education.
60	Digital Marketer	Acquisition	BuzzSumo	We use Buzzsumo to find influential people, sites and content that has gone viral.	Ryan Deiss	Internet, Inside Sales		Search	Media		Digital marketing media and education.
61	Digital Marketer	Operations	Wordpress	Need I explain why WordPress is so awesome? :)	Ryan Deiss	Internet, Inside Sales	10	Search	Media		Digital marketing media and education.
62	Digital Marketer	Operations	Wistia	We use YouTube for general video hosting and Wistia when we need to add custom CTA's, need analytics or need super reliable, high quality video hosting.	Ryan Deiss	Internet, Inside Sales	10	Search	Media		Digital marketing media and education.
63	Digital Marketer	Operations	Snagit	We use this tool to take high quality screenshots and do light image editing.	Ryan Deiss	Internet, Inside Sales	10	Search	Media		Digital marketing media and education.
64	Digital Marketer	Operations	Slack	We use Slack to communicate internally and send each other funny emojis and gifs. :)	Ryan Deiss	Internet, Inside Sales	10	Search	Media		Digital marketing media and education.
65	Digital Marketer	Operations	GotoMeeting	Internal meetings on GoToMeeting.	Ryan Deiss	Internet, Inside Sales	10	Search	Media		Digital marketing media and education.
66	Digital Marketer	Operations	Evernote	We use Evernote to manage meeting notes and task lists.	Ryan Deiss	Internet, Inside Sales	10	Search	Media		Digital marketing media and education.
67	Expandery	Acquisition	SEMrush	This is my ideal SEO stack. When monitoring organic rankings and staying abreast of any potential markup errors on the site, nothing beats these three.	Peter Borden	Internet, Channel, Inside Sales	1-100		SaaS	Various	-
68	Expandery	Acquisition	Screaming Fog	This is my ideal SEO stack. When monitoring organic rankings and staying abreast of any potential markup errors on the site, nothing beats these three.	Peter Borden	Internet, Channel, Inside Sales	1-100		SaaS	Various	-
69	Expandery	Acquisition	Moz	This is my ideal SEO stack. When monitoring organic rankings and staying abreast of any potential markup errors on the site, nothing beats these three.	Peter Borden	Internet, Channel, Inside Sales	1-100		SaaS	Various	-
70	Expandery	Acquisition	Google Tag Manager	There are a bunch of tag management platforms out there but I love GTM because it's easy to use, and free to boot.	Peter Borden	Internet, Channel, Inside Sales	1-100		SaaS	Various	-
71	Expandery	Activation	Optimizely	My preferred method of A/B testing now that they've fixed their math, and I'll use Optimizely even when I'm using other software that has built in A/B testing.	Peter Borden	Internet, Channel, Inside Sales	1-100		SaaS	Various	-
72	Expandery	Activation	Clearbit	The right data enrichment tool will allow you to pull in a ton of third-party data about your users and leads, and Clearbit does it better than anything else on the market.	Peter Borden	Internet, Channel, Inside Sales	1-100		SaaS	Various	-
73	Expandery	Operations	Zodiac	My secret weapon of late - easily forecast individual customer behavior and create predictive KPIs, as well as compute customer lifetime value and customer acquisition costs the right way.	Peter Borden	Internet, Channel, Inside Sales	1-100		SaaS	Various	-
74	Expandery	Operations	Zapier	Connect pretty much any tool you're using to another. I use Zapier to pull in data into Google Spreadsheets, push data to Salesforce, and even drive automated press outreach so I don't have to hire an expensive PR firm.	Peter Borden	Internet, Channel, Inside Sales	1-100		SaaS	Various	-
75	Expandery	Operations	Wordpress	The only CMS worth its salt in my opinion. The open source nature of Wordpress means you can do a ton of development around it. Plugins I love, by the way, include Yoast SEO and Graphiq.	Peter Borden	Internet, Channel, Inside Sales	1-100		SaaS	Various	-
76	Expandery	Operations	Google Spreadsheets	Given that there's pretty much no perfect data visualization tool out there, the best tool I've found for tracking the metrics driving the businesses I advise is shared Google Spreadsheets.	Peter Borden	Internet, Channel, Inside Sales	1-100		SaaS	Various	-
77	Expandery	Operations	Google Analytics	There are a ton of analytics platforms out there but at the end of the day nothing beats Google Analytics. You can pretty much do anything with it.	Peter Borden	Internet, Channel, Inside Sales	1-100		SaaS	Various	-
78	Expandery	Retention	Marketo	For email marketing, I'll either use GetDrip if budgets are a concern, or Marketo if budget is less of an option.	Peter Borden	Internet, Channel, Inside Sales	1-100		SaaS	Various	-
79	Expandery	Retention	Drip	For email marketing, I'll either use GetDrip if budgets are a concern, or Marketo if budget is less of an option.	Peter Borden	Internet, Channel, Inside Sales	1-100		SaaS	Various	-
80	SumoMe	Acquisition	Outreach	Automated outreach, nurturing and analytics.	Noah Kagan, Sarah Peterson	Internet, Channel	5		SaaS		Tools to grow web traffic.
81	SumoMe	Acquisition	Grum	Post on Instagram from your computer.	Noah Kagan, Sarah Peterson	Internet, Channel	5		SaaS		Tools to grow web traffic.
82	SumoMe	Acquisition	GotoWebinar	Webinar solution.	Noah Kagan, Sarah Peterson	Internet, Channel	5		SaaS		Tools to grow web traffic.
83	SumoMe	Acquisition	Edgar	Social media scheduling.	Noah Kagan, Sarah Peterson	Internet, Channel	5		SaaS		Tools to grow web traffic.
84	SumoMe	Acquisition	Camtasia	Screen recorder and editor.	Noah Kagan, Sarah Peterson	Internet, Channel	5		SaaS		Tools to grow web traffic.
85	SumoMe	Acquisition	BuzzSumo	Social content discovery and analysis.	Noah Kagan, Sarah Peterson	Internet, Channel	5		SaaS		Tools to grow web traffic.
86	SumoMe	Acquisition	Buffer	Simple scheduling and powerful results to ensure your content spreads its furthest on social.	Noah Kagan, Sarah Peterson	Internet, Channel	5		SaaS		Tools to grow web traffic.
87	SumoMe	Acquisition	Ahrefs	Track backlinks, keywords, brand mentions and competition.	Noah Kagan, Sarah Peterson	Internet, Channel	5		SaaS		Tools to grow web traffic.
88	SumoMe	Activation	SumoMe	Email collection tools and analytics.	Noah Kagan, Sarah Peterson	Internet, Channel	5		SaaS		Tools to grow web traffic.
89	SumoMe	Operations	Workable	Job ad and candidate management.	Noah Kagan, Sarah Peterson	Internet, Channel	5		SaaS		Tools to grow web traffic.
90	SumoMe	Operations	Wistia	Video hosting.	Noah Kagan, Sarah Peterson	Internet, Channel	5		SaaS		Tools to grow web traffic.
91	SumoMe	Operations	Slack	Internal messaging.	Noah Kagan, Sarah Peterson	Internet, Channel	5		SaaS		Tools to grow web traffic.
92	SumoMe	Operations	Google Analytics	General website analytics	Noah Kagan, Sarah Peterson	Internet, Channel	5		SaaS		Tools to grow web traffic.
93	SumoMe	Operations	Boomerang	Email reminders.	Noah Kagan, Sarah Peterson	Internet, Channel	5		SaaS		Tools to grow web traffic.
94	SumoMe	Operations	Appear.in	Internal video conferencing.	Noah Kagan, Sarah Peterson	Internet, Channel	5		SaaS		Tools to grow web traffic.
95	Namely	Acquisition	ZoomInfo	B2B database for prospecting.	Nick Christman	Inside Sales, Field Sales	30		SaaS	Series C	All-in-one HR software.
96	Namely	Acquisition	SalesLoft	We use this to manage the core workflow for sales development. It's hard to manage a cadence of calls, emails, and follow ups across several technology tools and Salesforce. We put it all into one, saved our reps time, helped make our process more consistent, and improved visibility into our sales development process.	Nick Christman	Inside Sales, Field Sales	30		SaaS	Series C	All-in-one HR software.
97	Namely	Acquisition	Moz	SEO research and analysis	Nick Christman	Inside Sales, Field Sales	30		SaaS	Series C	All-in-one HR software.
98	Namely	Acquisition	LinkedIn Sales Navigator	Used for prospecting.	Nick Christman	Inside Sales, Field Sales	30		SaaS	Series C	All-in-one HR software.
99	Namely	Acquisition	Contently	CMS that underlies our static HTML site. It helps make the site flexible and very fast.	Nick Christman	Inside Sales, Field Sales	30		SaaS	Series C	All-in-one HR software.
100	Namely	Acquisition	Adroll	Retargeting platform.	Nick Christman	Inside Sales, Field Sales	30		SaaS	Series C	All-in-one HR software.