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PurposeToolWhat It ReplacesMonthly CostAnnual Cost1 Property (Monthly)5 Properties (Monthly)20 Properties (Monthly)
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Software platformWordPress0.000.000.000.000.00
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Managed HostingWP Engine or similar
RentCafe / G5 / Entrata websites
500.006,000.00500.00500.00500.00
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Website/Design
6
Premium theme designAstra Pro or Kadence
RentCafe / G5 / Entrata websites
13.25159.0013.2513.2513.25
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Pricing/availabilityRentPress
RentCafe / G5 / Entrata websites
71.00852.0071.00355.001,420.00
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Beautiful photo galleriesModula Pro8.2599.008.258.2533.00
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Google My Business integration/posting
Post to GMB Soci33.25399.0033.2533.2533.25
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Virtual toursEmbed for free, extend with WP3D Models24.92299.0024.9224.9224.92
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Customer Communication
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CRMGroundhogg or Fluent CRMKnock / Funnel100.001,200.00100.00100.00100.00
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Call trackingCallRailCRM call tracking 150.001,800.00150.00750.003,000.00
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Appointment schedulingAmelia or CalendlyKnock24.92299.0024.9224.9224.92
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ChatbotWPBot ProEliseAI15.75189.0015.7515.7563.00
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Email/SMS marketing
Groundhogg or MailPoet (Kit or ActiveCampaign outside WP)
Hy.ly0.000.000.000.000.00
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Social media postingJetPack SocialSoci0.000.000.000.000.00
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SurveysGravity FormsSatisFacts / J Turner21.58259.0021.5821.5821.58
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Marketing quizzesThrive Quiz BuilderPerq49.92599.0049.9249.9249.92
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Maintenance requestsAwesome Support34.08409.0034.0834.0834.08
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Resident portalMemberPressSecureCafe / ActiveBuilding33.33400.0033.3366.67233.33
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Employee/investor portalsMemberPress or Customer AreaJuniper Square0.000.000.000.000.00
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Resident loyalty/gamification program
GamiPress Modern Message58.25699.0058.2558.2558.25
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Renewal marketing Included in GroundhoggRenew0.000.000.000.000.00
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Sell add-ons/rentable items
WooCommerce Subscriptions or WP Simple Pay
23.25279.0023.25116.25465.00
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Payment Processing
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Online paymentsStripe or Bilt
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Credit bureau reportingSelf
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SEO
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On-page SEORankMath Pro59.00708.0059.0059.0059.00
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Content creationChatGPT or WordformApartment SEO20.00240.0020.0020.0020.00
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Image alt textAltText.ai49.00588.0049.0049.0049.00
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AnalyticsGoogle Site Kit0.000.000.000.000.00
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Operations
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Accounting/HRWP ERPVoyager / OneSite / Entrata60.33107.83297.83
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InvoicingSprout Invoices 37.44449.2537.4437.4437.44
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Project management Project Panorama Asana / Monday16.58199.0016.5816.5816.58
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Digital asset management FileBird4.0849.004.084.084.08
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Workflow automationUncanny Automator or WP Fusion33.25399.0033.2533.2533.25
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Employee trainingSensei LMS or LearnDashGrace Hill16.58199.0016.5816.5816.58
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Total Monthly Investment Per Property
1,458.02503.17330.41
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