Facebook insights metrics

	A	B	C	D	E	F	G	H
1		total likes	new likes	page followers	new likes (unique users)	unlikes	unlikes (unique users)	page likers (fans) online per day

2	total likes
3	new likes
4	page followers
5	new likes (unique users)
6	unlikes
7	unlikes (unique users)
8	page likers (fans) online per day
9	total reach
10	organic reach
11	paid reach
12	viral reach
13	non-viral reach
14	total reach of posts
15	paid search of posts
16	organic reach of posts
17	viral reach of posts
18	non-viral reach of posts
19	people visiting your page
20	post reach (page likers [fans] only)	x	x	x	x	x	x	x
21	post impressions (page likers [fans] only)	x	x	x	x	x	x	x
22	engaged users
23	positive actions
24	unique positive actions
25	page post engagements	x	x	x	x	x	x	x
26	likes
27	page shares
28	page comments
29	other positive actions
30	unique likes
31	unique shares
32	unique comments
33	unique other positive actions
34	negative actions
35	hide clicks
36	hide all clicks
37	unique negative actions
38	unique hide clicks
39	unique hide all clicks
40	clicks
41	stories
42	total post reactions	x	x	x	x	x	x	x
43	post reactions: like	x	x	x	x	x	x	x
44	post reactions: love	x	x	x	x	x	x	x
45	post reactions: wow	x	x	x	x	x	x	x
46	post reactions: haha	x	x	x	x	x	x	x
47	post reactions: sad	x	x	x	x	x	x	x
48	post reactions: angry	x	x	x	x	x	x	x
49	total page views
50	total impressions
51	paid impressions
52	organic impressions
53	viral impressions
54	non-viral impressions
55	total impressions of posts
56	paid impressions of posts
57	organic impressions of posts
58	viral impressions of posts
59	non viral impressions of posts
60	organic complete cideo views	x	x	x	x	x	x	x
61	unique organic complete video views	x	x	x	x	x	x	x
62	paid complete video views	x	x	x	x	x	x	x
63	unique paid complete video views	x	x	x	x	x	x	x
64	total video views
65	unique video views
66	organic video views
67	paid video views
68	Auto-played video views
69	clicked to play video views
70	total video views with sound on	x	x	x	x	x	x	x
71	total video view time (s)
72	organic video view time (s)	x	x	x	x	x	x	x
73	total 30s video views
74	unique 30s video views
75	organic 30s video views
76	paid 30s video views
77	auto-played 30s video views
78	clicked to play 30s video views
79	total 10s video views
80	unique 10s video views
81	organic 10s video views
82	paid 10s video views
83	auto-played 10s video views
84	clicked to play 10s video views
85	10s video views with sound on	x	x	x	x	x	x	x
86	total video reactions	x	x	x	x	x	x	x
87	video reactions: like	x	x	x	x	x	x	x
88	video reactions: love	x	x	x	x	x	x	x
89	video reactions: wow	x	x	x	x	x	x	x
90	video reactions: haha	x	x	x	x	x	x	x
91	video reactions: sad	x	x	x	x	x	x	x
92	video reactions: angry	x	x	x	x	x	x	x
93	check-ins
94	people checking in
95	check-ins using mobile
96	people checking using mobile
97
98
99
100