C-A-P Message Examples

	A	B	C	D
1	C-A-P Message Examples
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3	Fitness App
4	Segment	Context	Agitate	Promise
5	Power User	"You tracked 42 workouts with us last quarter."	"Your fitness tracking is now fragmented across multiple platforms."	"One tap restores your complete dashboard with all historical data."
6	Basic User	"You logged 8 walks with us in January."	"Walking consistently is 32% harder without tracking."	"Resume your streak with a simplified daily reminder system."
7	Nutrition Tracker	"You've logged 230 meals in our app."	"Studies show nutrition tracking gaps lead to 27% more diet inconsistency."	"Your full meal history and personalized insights are still here."
8	Goal Setter	"You were 80% of the way to your weight goal."	"Only 12% of people reach their fitness goals without consistent tracking."	"Pick up exactly where you left off—we've saved all your progress."
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10	Productivity App
11	Segment	Context	Agitate	Promise
12	Power User	"You've created 27 projects and 134 tasks with us."	"Your team's workflow is now scattered across multiple tools."	"Restore your entire workspace with one click—all your data is intact."
13	Basic User	"You started organizing your personal tasks with us."	"The average person wastes 3 hours weekly hunting for information across apps."	"Resume with our new simplified dashboard designed for quick daily planning."
14	Team Admin	"Your team completed 78 tasks using our collaboration tools."	"Team productivity drops 26% when using disconnected tools."	"Your entire team workspace is preserved and ready for immediate access."
15	Note Taker	"You captured 56 notes and 12 documents in our system."	"Context switching between multiple note apps costs 40 minutes per day."	"All your notes are organized exactly as you left them, ready for instant access."
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17	Finance App
18	Segment	Context	Agitate	Promise
19	Budget Tracker	"You successfully tracked expenses for 3 months."	"Most people lose visibility into 35% of expenses without consistent tracking."	"Your financial dashboard is ready with all historical data preserved."
20	Investor	"You built a portfolio tracking 12 investments with us."	"Market volatility demands more vigilant monitoring than ever."	"Your complete investment dashboard with all historical performance is one tap away."
21	Bill Manager	"You've tracked 16 recurring bills in our system."	"The average household forgets to budget for 2.4 bills per month."	"Your bill payment schedule is maintained and ready to help you avoid late fees."
22	Savings Planner	"You were 60% to your home down payment goal."	"Savings plan interruptions typically delay major purchases by 7-14 months."	"Resume your savings plan with our updated interest calculator and visualization tools."
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24	Education App
25	Segment	Context	Agitate	Promise
26	Language Learner	"You mastered 340 words in Spanish."	"Language skills decay 30% after just 2 months without practice."	"Your personalized learning path is ready to help you maintain your progress."
27	Course Taker	"You completed 60% of our Advanced Excel course."	"Most professionals never finish skills training, limiting career growth."	"Pick up exactly where you left off—your progress and notes are saved."
28	Quiz User	"You've completed 23 practice quizzes for your certification."	"Certification pass rates drop 45% without consistent practice."	"Your study dashboard with all practice results is ready for your final preparation push."
29	Parent Account	"Your child completed 14 math lessons with us."	"Math skills show measurable regression after just 3 weeks without practice."	"Your child's personalized learning path is preserved with their strengths and challenge areas."
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31	SaaS B2B App
32	Segment	Context	Agitate	Promise
33	Admin User	"Your team onboarded 32 employees to our platform."	"Your employees are now using 3 different systems to accomplish what our platform handles in one."	"Your entire company workspace is maintained exactly as you configured it."
34	Integration User	"You connected 6 core systems to our platform."	"Maintaining separate systems costs your team 12 hours per week in duplicate data entry."	"All your custom integrations are preserved and ready to reactivate with one click."
35	Report Builder	"You created 14 custom reports for executive review."	"Manual report building from multiple sources creates a 22% error rate and takes 3x longer."	"Your report templates and historical data are maintained and ready for immediate use."
36	Trial Evaluator	"Your team explored our core features during your trial."	"The problem you were trying to solve still impacts team efficiency by 20%."	"Try our platform again with an extended 30-day trial and personalized onboarding."
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39	From the RecRevOps Newsletter by Rick Luevanos. Subscribe here: https://recrevops.com
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