ABCDEFGHIJKLMNOPQRSTUVWXYZ
1
Identify the psychographics of your dream customer.

Pain: What have they been trying to solve?
Fear: What keeps them up at night?
Hopes: What do they hope to solve?
Dream: Their "wet dream" moment
2
3
4
ThemeMost Common2nd Most Frequent3rd Most Frequent
Score of Importance (1/10)
5
Pains &
Fears
6
tried a lot, didnt work
7
single forever
8
never felt confident
9
10
Hopes & Dreamsglass skin
11
Confidence
12
Look good
13
attractive
14
"wah, why your face look different"
15
Barriers & Uncertaintiescost a lot of money
16
dont know how to use
17
dont know it'll work
18
what if i get reaction
19
never used skincare
20
21
Glossary of jargon, niche-specific terms or verbatim language
22
TermDescriptionAdditional Notes
23
glass skin
24
25
microbiome
26
27
28
29
30
31
32
33
34
35
36
37
38
39
40
41
42
43
44
45
46
47
48
49
50
51
52
53
54
55
56
57
58
59
60
61
62
63
64
65
66
67
68
69
70
71
72
73
74
75
76
77
78
79
80
81
82
83
84
85
86
87
88
89
90
91
92
93
94
95
96
97
98
99
100