1 | Program | Direct Cost | % of Programs costs | Total Cost | Animals spared per dollar | |||||||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
2 | Undercover Investigations | $77,100 | 26.4% | $91,870 | 11.5 | |||||||||||||||||||||
3 | Education | $115,500 | 39.6% | $137,626 | 0.5 | |||||||||||||||||||||
4 | Lobbying | $63,400 | 21.7% | $75,546 | highly variable; see below | |||||||||||||||||||||
5 | Other programs | $35,800 | 12.3% | $42,658 | ||||||||||||||||||||||
6 | Total programs | $291,800 | 100.0% | $347,700 | 3.2 | |||||||||||||||||||||
7 | ||||||||||||||||||||||||||
8 | Administrative | $55,900 | ||||||||||||||||||||||||
9 | Total budget | $347,700 | ||||||||||||||||||||||||
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12 | Figures based on Anonymous's 2014 budget provided to ACE. Note that all figures reflect an approximate budget, not final accounting categories. | |||||||||||||||||||||||||
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15 | Anonymous does not win lobbying victories every year, and we don't have a concrete sense for how many, if any, animals were spared due to their lobbying in 2013 and 2014. But they have won some high profile victories in the past, including a ban on the production of foie gras in a country (Israel) which was formerly among the top producers of foie gras worldwide. We don't know enough about their budgets in the years preceding that ban to estimate the animals spared per dollar from the activities that led to the ban, and we don't know enough about what will result from present lobbying activities to estimate the number of animals they will spare per dollar. We think it is likely high enough that our present estimate of Anonymous's overall efficiency is an underestimate. | |||||||||||||||||||||||||
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|---|---|---|---|---|---|---|---|---|---|
2 | Undercover Investigations | ||||||||
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4 | Undercover Investigations Budget | $91,870 | small investigations | 10 | |||||
5 | in-depth investigations | 2 | more like other groups' undercover investigations | ||||||
6 | Cost per investigation | $7,656 | online video views | 750,000 | in 2013 | ||||
7 | Cost per in-depth investigation | $45,935 | |||||||
8 | Cost per view | $0.12 | |||||||
9 | Animals spared per | ||||||||
10 | Animals spared per dollar | online view | 1.4 | estimated using our Online Ads Impact Calculator | |||||
11 | via online views | 11.5 | |||||||
12 | |||||||||
13 | Note that the estimate of animals spared per view is probably too high, because online views are of footage of a specific investigation (or other subject; we could not find separate numbers for views on investigation-related videos versus views on other videos Anonymous has available online) rather than of a video composed to be as persuasive as possible using footage from multiple sources, and because the audience is likely less susceptible to the message than with targeted online ads. However, we have not accounted directly for the effects of views through the media, so as an overall measure of the effectiveness of undercover investigations, it is not clear whether our estimate is too low or too high. | ||||||||
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18 | Education | ||||||||
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20 | Education Budget | $137,626 | students reached | 47,000 | in 2013 | ||||
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22 | Cost per student | $2.93 | Animals spared per | ||||||
23 | student reached | 1.4 | estimated using our Online Ads Impact Calculator | ||||||
24 | Animals spared per dollar | ||||||||
25 | via humane education | 0.5 | |||||||
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27 | We assume that humane education lectures are roughly as effective as online ads in terms of animals spared per student reached, as they target a similar audience and based on the inconclusive results of our study of humane education. | ||||||||
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30 | Anonymous engages in other educational activities such as info stands and online outreach, but did not provide us with information on the number of people they reach through any of them. | ||||||||
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