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Basic information:Airbnb ExperiencesMeetups Facebook Groups Local Community EventsBumble BFFKnowing Someone
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In one sentence, what do they do?
(I.e. What service do they provide?)		Provide visitors to a new city with tours and experiencesBring together groups with common interestsWay to meet people, groups, and get quick questions answered or recommendationsProvide events for people to gather and meetHelp people find friends in their areaTour guide that can offer a personal connection and tailored recommendations in a new city
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What features do their product/website have?
Ability to browse, book, and review tours and experiences. Messaging between host and guests.- Browse groups and meetups
- Create your own group or meetup		- Message board with admin features & posting messagesSpaces for people to gather, flyer marketingAbility to go on platonic dates, messaging between prospects / connections1:1 personal connection that's already established
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Who are their customers/users?Anyone travellingPeople with interests who are interested in connecting around a common interest (professional or personal)Everyone with a Facebook. People looking for community and already part of a community.Anyone who frequents a public space or lives in the area - e.g., coffee shop, venueAnyone looking to make new friendsN/A
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Strengths:
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What advantages does the business have?Well established user base in many regions, lots of existing user-generated content to choose fromWell established user base in many regions, lots of existing user-generated groups to choose fromWell established user base in many regions, lots of existing user-generated groups to choose from. Detailed user profiles and photos.Ability to host more organic meet upsWell established user base in many regions, lots of existing user-generated content to choose fromVery personal and tailored
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What are their core competencies?Catering to travellers for on-demand lodging and experiencesBuilds on existing network (Facebook), large amount of user-generated groups and interestsSocial networking and dataN/A1:1 connections; personalVaries; depends on what friend has to offer but usually provides an easy gateway to new attractions and social groups within a city
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What resources does the business have?Public company with mature product teamsMature product teams, singular focus on new people meeting up based on shared interests / values / topicPublic company with mature product teamsAnything tied to a spaceMature product teamsVaries; depends on what friend has to offer.
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Where are they making the most money?Airbnb lodgingFree for users; charges for group organizersSocial networking dataFood, drink, and/or entrance feeDatingN/A
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What are they doing well?UXCatering to user needs on a large scale. Very easy for people to find, create, and market their own events and gain visibilityRelatively easy for people to create and market their own events and gain visibilityPre-established "scene" or communitySpecializing in 1:1 connectionSafe; builds on existing rapport. Easy to connect and branch out to find new communities depending on strength of existing connection
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Weaknesses:
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What needs improvement?These experiences are largely transactional and the intent isn't to nurture longer term relationships withing groupsHard to scale meaningful content / recommendations within each group. Feels less personalUX feels a bit overwheming as it's centered around messages. Hard to scale meaningful content / recommendations within each group. Feels less personalDiscoverability and lack of variety of sub-groups. Usually events are thrown my many different existing groups. More difficult for people to creat e and market their own eventsUser feedback: Hard for friends to stick.Depends; variability in strength of local connection and the guest
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What are they doing poorly?Provides ability for guest to find new experiences in a new cityProviding fertile ground for personal connectionsPeople have some visibility into who is going, but hard to assess the overall type of people going based on shared qualities needed for connection outside of the group topic.People don't know who is going and what type of people each event will attract. Experiences vary event to event; potential little standardization given to each event and guest experienceProviding fertile ground for personal connectionsOne local friend cannot satisify all needs of guest(s)
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What areas are they avoiding?Lack 1:1 personal connections; not part of value prop1:1 personal connectionsN/AN/AN/AN/A
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Where do they lack resources?N/AN/AN/AN/AN/AN/A
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Where are they losing money?N/AN/AN/AN/AN/AN/A
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Opportunities:
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Do you notice any beneficial trends?Airbnb Roomies provide solo travellers ability to deepen connections with hostN/AN/AN/ADemand for platonic 1:1 meetups for intimate connectionN/A
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What niches is this competitor missing?N/A1:1 personal connections. Stranger friendly. People don't need to be active in the digital community to join and feel safe.Discoverability of local groups (like Meetup); scale of users on a big platform tends to create a lot of unnecessary noise within groups (people using the groups for nefarious or self-serving purposes vs community centric)N/AN/AA more intentional, tailored experience to the guest vs purely organic
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New technologies/innovations?N/AN/AN/AN/AN/AN/A
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New needs of customers?N/AN/AN/AUsually people go with friends or people they already know.N/AN/A
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Threats:
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What obstacles will they have to overcome?N/AN/AN/AN/AN/AN/A
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Do they have any aggressive competitors?N/AN/AN/AN/AN/AN/A
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Do they have any successful competitors?N/AAny social network or message board (e.g., Reddit) or network focused on interest groupsMeetup.N/AMeetup. Nextdoor.N/A
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Are there any negative economic conditions?
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What government regulation might impede them?
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Are they in a changing business climate?N/AN/AN/AN/AN/AN/A
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What vulnerabilities do they have?N/AN/AN/AN/AN/AN/A
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