Buyer Persona
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Name[Person name goes here][Person name goes here][Person name goes here][Person name goes here]
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Background (Job, Career path, Family)- Head of Human Resources
- Worked at the same company for 10 years; worked her way up from HR Associate
- Married with 2 children (10 and 8)
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Demographics (Male or female, Age Income, Location)- Skews female
- Age 30-45
- Dual HH Income: $140,000
- Suburban
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Identifiers (Demeanor, Communication preferences)- Calm demeanor
- Probably has an assistant screening calls
- Asks to receive collateral mailed/printed
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Goals (Primary goal? Secondary goal?)- Keep employees happy and turnover low
- Support legal and finance teams
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Challenges (Primary challenge, Secondary challenge)- Getting everything done with a small staff
- Rolling out changes to the entire company
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What Can We Do? (... to help our persona achieve their goals, ... to help our persona overcome their challenges)- Make it easy to manage all employee data in one place
- Integrate with legal and finance teams’ systems
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Real Quotes (About goals, challenges etc.)- “It’s been difficult getting company-wide adoption of new technologies in the past.”
- “I don’t have time to train new employees on a million different databases and platforms.”
- “I’ve had to deal with so many painful integrations with other departments’ databases and software.-”
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Common Objections (Why wouldn't they buy your product/service?)- I’m worried I’ll lose data transitioning to a new system.
- I don’t want to have to train the entire company on how to use a new system.
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Marketing Messaging (How should you describe the value proposition to your persona?)Integrated HR Database Management
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Elevator Pitch (Sell your persona on your solution!)We give you an intuitive database that integrates with your existing software and platforms, and lifetime training to help new employees get up to speed quickly.
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Where do they get their daily vitamins? (Where do they get their information from?)Reddit, Google Blog, Internal team resource sharing, hacker news
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