Options for Understanding Conversion Funnels in Google Analytics - Michele Kiss - Analytics Demystified - mkiss.me/gaconversionfunnels
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Understanding Conversion Funnels in Google Analytics
Michele Kiss
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Cheat Sheet
michele@analyticsdemystified.com
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Goal FunnelsGoals for
Each Step
Custom
Funnels
Segments for Each StepSequential SegmentsCustom Implementation
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Available in GA FreeYesYesNoYesYesYes
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RetroactiveNoNoYesYesYesYes
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Avoids SamplingYesYesN/A∞NoNoYes
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Allows Pages as Individual StepsYesYesYesYesYesN/A
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Allows Events as Individual StepsNoYesYesYesYesN/A
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Allows Custom Dimensions as Individual StepsNoNoYesYesYesN/A
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Allows Individual Steps to be a combination of Pages/Events/Custom Dimensions/MetricsNoNoYes^YesYesN/A
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Max # Steps21`20*5100 / 1000~+10+Unlimited
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Visible to All Users by DefaultYesYesNo; must build custom reportsNo; must be sharedNo; must be sharedNo; must build custom reports
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Easy to ShareN/AN/ANo (shareable,
but not easy)
Yes (with collaborators)Yes (with collaborators)No (shareable,
but not easy)
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Avoids ImplementationYesYesYesYesYesNo
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N/A because it is only a GA360 feature, which has such high sampling rates in the UI that sampling is essentially a non-issue with these reports, unless your traffic is extraordinarily high
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^ Up to five criteria for each step
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` You can have up to 20 steps in the funnel, plus the final conversion step
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* But that would use up all the goals for that GA view
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~ Limit of 100 "easily shareable" segments (Segment availability: Collaborators and I can apply/edit Segment in this view)
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1000 per user for segments that can be applied/edited in any view (Segment availability: I can apply/edit Segment in any view)
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+ But you can only see four at one time (within the UI.) You can pull multiple via the API.
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