Options for Understanding Conversion Funnels in Google Analytics - Michele Kiss - Analytics Demystified - mkiss.me/gaconversionfunnels
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Understanding Conversion Funnels in Google Analytics
Michele Kiss
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Cheat Sheet
michele@analyticsdemystified.com
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Goal FunnelsGoals for
Each Step
Custom
Funnels
Segments for Each StepSequential SegmentsAdvanced AnalysisCustom Implementation
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AvailabilityFree and 360Free and 360360 onlyFree and 360Free and 360360 onlyFree and 360
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Metric usedSession-basedSession-basedUser or SessionUser or SessionUser or SessionUserUser or Session"
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Funnel VisualisationYesNoYesNoNoYesNo
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RetroactiveNoNoYesYesYesYesNo
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Control whether step happens "immediately" or eventually
NoNoYesNoYesNoN/A
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Can be segmentedNoNoYesn/a
but you could add additional
criteria to further refine
n/a
but you could add additional
criteria to further refine
YesYes
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Dimension breakdownNoYesNoNoNoYesYes
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Allows Pages as Individual StepsYesYesYesYesYesYesN/A
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Allows Events as Individual StepsNoYesYesYesYesYesN/A
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Allows Custom Dimensions as Individual StepsNoNoYesYesYesYesN/A
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Allows Individual Steps to be a combination of Pages/Events/Custom Dimensions/MetricsNoNoYes^YesYesYesN/A
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Max # Steps21`20*5100 / 1000~+10+10Unlimited
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Available in GA FreeYesYesNoYesYesNoYes
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Avoids SamplingYesYesn/a
GA360 only, which has very high sampling limits already
NoNon/a
GA360 only, which has very high sampling limits already
Yes
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Visible to All Users by DefaultYesYesNo
must build custom reports
No
must be shared
No
must be shared
No
must be shared
No
must build custom reports
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Easy to Sharen/an/aNo
shareable, but not easy
Yes
with collaborators
Yes
with collaborators
Yes
with all users, incl. read-only
No
shareable, but not easy
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Avoids ImplementationYesYesYesYesYesYesNo
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^ Up to five criteria for each step
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` You can have up to 20 steps in the funnel, plus the final conversion step
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* But that would use up all the goals for that GA view
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~ Limit of 100 "easily shareable" segments (Segment availability: Collaborators and I can apply/edit Segment in this view)
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1000 per user for segments that can be applied/edited in any view (Segment availability: I can apply/edit Segment in any view)
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+ But you can only see four at one time (within the UI.) You can pull multiple via the API.
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" Depends on how you implement
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