| A | B | C | D | E | F | G | H | |
|---|---|---|---|---|---|---|---|---|
1 | ||||||||
2 | Diagnostics Priorities - ICE Scorecard | |||||||
3 | ||||||||
4 | ||||||||
5 | IDEAS | Impact | Confidence | Effort | ICE Score | |||
6 | 1 = Low 5 = High | 1 = Low 5 = High | 1 = Low 5 = High | |||||
7 | GD Landing Pages on search [EN] | 5 | 5 | 5 | 15 | M | ||
8 | Price point copy | 1 | 1 | 1 | 3 | M | ||
9 | Meta campaign types (ahead of T3 reforecasting) [FR] | 1 | 1 | 1 | 3 | M | ||
10 | Meta campaign types (ahead of T3 reforecasting) [AR] | 1 | 1 | 1 | 3 | M | ||
11 | GD Landing Pages on search [FR] | 1 | 1 | 1 | 3 | S | ||
12 | GD landing pages to replace WFP.org (plus other opportunities using GD landing pages) | 1 | 1 | 1 | 3 | S | ||
13 | Meta value optimisation | 1 | 1 | 1 | 3 | S | ||
14 | Optimise towards an event higher up in the funnel than conversions (Meta) | 1 | 1 | 1 | 3 | C | ||
15 | Search campaign types | 1 | 1 | 1 | 3 | C | ||
16 | Video graphics (end plates, animated phones, animation, price points) | 1 | 1 | 1 | 3 | C | ||
17 | 1 | 1 | 1 | 3 | C | |||
18 | ||||||||