| A | B | C | D | E | F | G | H | I | J | |
|---|---|---|---|---|---|---|---|---|---|---|
1 | KEF Landing Page Audit - For Internal Use Only | |||||||||
2 | ||||||||||
3 | Website name: | |||||||||
4 | Webpage URL: | |||||||||
5 | Prepared by: | |||||||||
6 | Date: | |||||||||
7 | ||||||||||
8 | ||||||||||
9 | Category | Task | Assessment | Analysis | ||||||
10 | Visitors can understand what problem we solve within 5 seconds | Not yet tested | ||||||||
11 | Visitors can understand who we solve that problem for within 10 seconds | Not yet tested | ||||||||
12 | Visitors at least get a hint about why we're credible to solve that problem within 12 seconds | Not yet tested | ||||||||
13 | Reading just the headlines provides a decent page summary | Not yet tested | ||||||||
14 | The subheadings compel interest in the section copy | Not yet tested | ||||||||
15 | The message is consistent across the entire page | Not yet tested | ||||||||
16 | Copy | Customer as hero - it's about them, not about us | Not yet tested | |||||||
17 | Does the copy promote a sense of urgency | Not yet tested | ||||||||
18 | The copy is readable at a middle school level | Not yet tested | ||||||||
19 | No negative speak | Not yet tested | ||||||||
20 | The copy leverages persuasive writing techniques | Not yet tested | ||||||||
21 | The copy has a tone appropriate to the audience (conversational, technical, etc.) | Not yet tested | ||||||||
22 | Remove anything that doesn't contribute to the overall message or call to action | Not yet tested | ||||||||
23 | Potential objections addressed (through copy, FAQs, and/or testimonials) | Not yet tested | ||||||||
24 | Include FAQs as appropriate | Not yet tested | ||||||||
25 | Overall Assessment of Copy | Not yet tested | ||||||||
26 | ||||||||||
27 | Hero shot - use images of the actual product/service, or people using the product/service | Not yet tested | ||||||||
28 | Use of relevant images, videos, graphics, charts, etc. | Not yet tested | ||||||||
29 | Design & Layout | Visual elements are used to direct attention correctly | Not yet tested | |||||||
30 | All images include alt tags | Not yet tested | ||||||||
31 | Visual branding is consistent throughout the page | Not yet tested | ||||||||
32 | The page has a clean design with plenty of white space | Not yet tested | ||||||||
33 | The page is free of unnecessary distractions | Not yet tested | ||||||||
34 | Overall Assessment of Design and Layout | Not yet tested | ||||||||
35 | ||||||||||
36 | Reviews and Testimonials exist | Not yet tested | ||||||||
37 | Reviews and Testimonials trustworthy (full names, sourced from 3rd party sites where possible, etc.) | Not yet tested | ||||||||
38 | Reviews and Testimonials advance the ball (defeat objections, 3 part life before/what/life now format) | Not yet tested | ||||||||
39 | Smiling face images are used to support testimonials if appropriate | Not yet tested | ||||||||
40 | Trust Signals | Client Logos (if appropriate) | Not yet tested | |||||||
41 | Review star ratings (if appropriate) | Not yet tested | ||||||||
42 | Awards (if appropriate) | Not yet tested | ||||||||
43 | Trust Badges (SSL, Credit Card Logos, BBB, Industry Associations, etc.) as appropriate | Not yet tested | ||||||||
44 | User stats (if appropriate) | Not yet tested | ||||||||
45 | Privacy Policy and Terms and Conditions | Not yet tested | ||||||||
46 | Overall Assessment of Trust Signals | Not yet tested | ||||||||
47 | ||||||||||
48 | CTA prominently featured above the fold, and elsewhere throughout the page | Not yet tested | ||||||||
49 | CTA prominently featured elsewhere throughout the page | Not yet tested | ||||||||
50 | CTAs | CTA highlighted with contrasting visuals | Not yet tested | |||||||
51 | Single conversion goal - the singular act you want visitors to take | Not yet tested | ||||||||
52 | Page design and visual elements drive attention to CTA | Not yet tested | ||||||||
53 | Overall Assessment of CTAs | Not yet tested | ||||||||
54 | ||||||||||
55 | Google Analytics set up and tracking goals | Not yet tested | ||||||||
56 | Page speed - loads in 3 seconds | Not yet tested | ||||||||
57 | Mobile friendly (most pages should be designed mobile first) | Not yet tested | ||||||||
58 | All page elements are functional and responsive | Not yet tested | ||||||||
59 | Technical | Are videos and images sized and compressed appropriately | Not yet tested | |||||||
60 | Ad pixels (FB/IG, Google, Bing, Tiktok, etc.) installed as appropriate | Not yet tested | ||||||||
61 | Other Intergrations (Hotjar, etc.) as appropriate | Not yet tested | ||||||||
62 | Google Tag Manager (if appropriate) | Not yet tested | ||||||||
63 | Force to https | Not yet tested | ||||||||
64 | Overall Assessment of Technical | Not yet tested | ||||||||
65 | ||||||||||
66 | Headline (H1) includes target keyword | Not yet tested | ||||||||
67 | The first 100 words include target keyword | Not yet tested | ||||||||
68 | Meta title is compelling and includes target keyword | Not yet tested | ||||||||
69 | On page SEO | Page URL includes target keyword | Not yet tested | |||||||
70 | (if applicable) | Compelling meta description | Not yet tested | |||||||
71 | At least one mid-page headline (h2) includes a target keyword | Not yet tested | ||||||||
72 | The page has at least 1,000 words of content | Not yet tested | ||||||||
73 | Overall Assessment of On page SEO | Not yet tested | ||||||||
74 | ||||||||||
75 | Keep the number of required form fields to the minimum | Not yet tested | ||||||||
76 | Use multi-part forms if necessary to collect a lot of information | Not yet tested | ||||||||
77 | Forms | Thank you page (vs. staying on page after conversion action) | Not yet tested | |||||||
78 | (if applicable) | Autofill (or Google One Tap) | Not yet tested | |||||||
79 | Overall Assessment of Forms | Not yet tested | ||||||||
80 | ||||||||||
81 | OVERALL | Overall Assessment | Not yet tested |