ABCDEFGHIJKLMNOPQRSTUVWXYZ
1
2

Customer Persona: Rishi Patel


Customer Persona : Riddhi Sawant


Customer Persona : Arjun Rao

3
BrandNike : https://www.nike.com/in/w/shoes-y7okAdidas : https://www.adidas.co.in/Puma : https://in.puma.com/in/en
4
Background1.Name: Rishi Patel
2.Age: 20
3.Occupation: Engineering Student (2nd year, Computer Science)
4.Location: Ahmedabad, India
5.Life Stage: Young adult, college student, living with parents
6.Career Path: Aspiring to work in tech or start his own startup someday
7.Family: Middle-class family; father runs a small business, mother is a homemaker		1.Name: Riddhi Sawant
2.Age: 26
3.Occupation: Social Media Strategist
4.Location: Mumbai, India
5.Life Stage: Young professional
6.Career Path: Began as a digital marketing intern during college, then worked with small agencies and eventually joined a creative tech company as a social media strategist. Currently handles content planning, brand campaigns, and influencer collaborations.
7.Family: Lives with her parents and younger sister in Mumbai; family is middle-class and supportive of her creative career.		1.Name: Arjun Rao
2.Age: 32
3.Occupation: IT Consultant (Big 4 firm)
4.Location: Bangalore, India
5.Life Stage: Mid-career professional
6.Career Path: Started as a systems analyst after engineering, transitioned into IT consulting with a focus on digital transformation and automation. Now leads a small team in a Big 4 firm and manages enterprise-level technology projects.
7.Family: Married, with two young children; lives in an upscale apartment in Whitefield, Bangalore.
5
Demographics1.Sex: Male

2. Age :20

3.Language: English, Gujarati, Hindi

4.Average Income: ₹10,000–₹15,000 monthly (pocket money + part-time freelance work)

5.Lifestyle: Urban, tech-savvy, socially active		1.Sex: Female

2.Age: 26

3.Location: Mumbai, Maharashtra

4.Language: English, Hindi, Marathi

5.Average Income: ₹9–12 lakhs per annum

6.Education: Bachelor’s in Mass Media (BMM), Diploma in Digital Marketing

7.Lifestyle: Urban, fast-paced, creative, and brand-conscious		1.Sex: Male

2.Age: 32

3.Location: Bangalore, India

4.Language: English, Kannada, Hindi

5.Average Income: ₹25–30 lakhs per annum

6.Education: B.Tech in Computer Science; MBA in IT Management

7.Lifestyle: Urban, professional, efficiency-driven, and family-oriented
6
Interests1.Passionate about technology, sneakers, fitness, and gaming

2.Follows brands like Adidas, Puma, Apple, and OnePlus

3.Watches YouTubers like TechBurner and BeerBiceps

4.Enjoys football (supports FC Barcelona) and gym workouts

5.Interested in streetwear and smart gadgets		1.Follows Adidas, Zara, Nykaa, Apple, and Netflix on social media

2.Passionate about fitness, sustainable fashion, and storytelling

3.Enjoys attending networking events, pop-up stores, and brand workshops

4.Follows creators like Masoom Minawala, Aashna Shroff, and Kusha Kapila

5.Enjoys travel, photography, brunch cafes, and design inspiration pages		1.Brands: Puma, Samsung, Lenovo, Audi, Bose

2.Hobbies: Fitness, running, reading productivity and leadership books

3.Follows LinkedIn thought leaders like Ankur Warikoo and Radhakrishnan Pillai

4.Enjoys podcasts on personal finance and work-life balance

5.Follows brands that combine innovation, performance, and design
7
Other relevant traits1.Prefers products that combine style + comfort + performance

2.Looks for value-for-money and brand image before buying

3.Enjoys limited-edition sneaker drops

4.Often influenced by peer recommendations and influencer reviews		1.Socially aware, expressive, and values authenticity in brands

2.Prefers brands that support inclusivity and purpose-driven campaigns

3.Often shares aesthetically curated stories and reels

4.Enjoys exploring new creative tools for content creation (like CapCut, Notion, and Canva)

5.Believes in work-life balance but struggles with overworking due to campaign deadlines		1.Analytical, ambitious, and results-driven

2.Prefers brands that represent stability, innovation, and credibility

3.Values quality over quantity — likes minimalistic, timeless designs

4.Time-conscious; prefers efficient online shopping experiences

5.Chooses brands that reflect a professional yet sporty lifestyle
8
Favorite social networks1.Instagram (follows sneaker, fitness, and tech pages)

2.YouTube (product reviews, vlogs, and workout videos)

3.Reddit (tech and sneaker discussions)		1.Instagram: Most active platform — for trends, reels, and influencer collabs

2.LinkedIn: Uses it for thought leadership and professional growth

3.Pinterest: For visual inspiration and mood boards		1.LinkedIn: Actively engages with professional insights and industry news

2.YouTube: Watches tech reviews, fitness routines, and productivity hacks
9
Least favorite social networks1.Facebook (finds it outdated)

2.LinkedIn (not yet focused on professional networking)		1.Facebook: Feels outdated and irrelevant to her generation

2.X (Twitter): Finds it too cluttered and negative for her liking		1.Facebook: Finds it outdated and cluttered

2.Instagram: Uses sparingly; doesn’t resonate with influencer-heavy content
10
Buying behavior1.Shops mostly online on Nike.com, Ajio, or Myntra

2.Prefers online research before purchase

3.Compares prices and reads reviews

4.Values brand reputation and authenticity		1.Shops online frequently, especially during brand sales or limited drops

2.Researches and compares products on Instagram and YouTube before buying

3.Favors premium yet value-based brands like Adidas, H&M, and Uniqlo

4.Looks for comfort and modern minimal design over flashy branding		1.Researches thoroughly before buying (reads product reviews, watches demos)

2.Prefers premium, reliable brands over cheaper alternatives

3.Looks for versatility — products suitable for both office and gym use

4.Prefers online shopping through official brand stores or trusted e-commerce sites
11
Spending power1.Moderate — saves pocket money for big purchases

2.Willing to spend ₹7,000–₹10,000 on sneakers if it feels worth it		Moderate to High: Willing to spend ₹6,000–₹10,000 on high-quality shoes, gadgets, or skincare if it aligns with her personal aesthetic and lifestyleHigh: Comfortable spending ₹10,000–₹15,000 on quality sneakers, tech, or fitness accessories if they offer value and durability
12
Decision maker(s)Primarily self, but occasionally checks with parents for expensive purchases1.Entirely self-driven buyer — makes all purchase decisions independently

2.Occasionally consults friends for fashion and tech-related recommendations		1.Makes purchase decisions independently

2.Occasionally consults his spouse for family-related purchases
13
Challenges / Pain points1.Limited student budget

2.Overwhelmed by too many product choices

3.Concern about fake or low-quality sneakers online		1.Keeping up with fast-changing social media algorithms and trends

2.Managing multiple client accounts and meeting tight deadlines

3.Struggling to find a healthy work-life balance

4.Feeling burnout due to constant pressure to be “online” and creative

5.Seeking brands that resonate with her personal values, not just sell products		1.Long working hours and high stress

2.Limited time for fitness and family activities

3.Skeptical of new or unproven brands

4.Difficulty finding comfortable yet professional-looking sneakers

5.Looks for trusted brands that align with his lifestyle and reliability needs
14
Goals / Motivations1.Wants to look stylish on campus

2.Needs shoes that are comfortable for walking/gym

3.Sees Nike as a status and performance symbol

4.Aspires to collect sneakers and express individuality through fashion		1.Build a strong personal brand as a social media expert

2.Stay updated with new digital tools and creative trends

3.Achieve financial independence and freedom to travel

4. Be recognized for her creativity and authenticity in the marketing space		1.Achieve career growth with work-life balance

2.Maintain physical fitness despite a busy schedule

3.Appear polished and confident in client meetings

4.Choose brands that reflect his success and practicality

5. Inspire peers through discipline and lifestyle excellence
15
How we (business, product, or service) can help?1.Offer affordable student discounts or loyalty rewards

2.Provide limited drops and collabs that appeal to Gen Z tastes

3.Create interactive social content (challenges, reels, influencer tie-ups)

4.Highlight the durability and comfort of shoes for everyday college + workout use		1.Offering stylish yet comfortable sneakers for long workdays and travel

2.Running storytelling-based campaigns that highlight creativity, self-expression, and empowerment

3.Creating exclusive digital experiences or influencer programs that allow professionals like Riddhi to co-create content

4.Promoting eco-friendly collections that match her sustainability values		1.Offering durable, versatile sneakers suited for both professional and casual settings

2.Creating campaigns around “Work Hard, Move Smart” — blending productivity with fitness

3.Highlighting comfort, innovation, and professional style in its product line

4.Sponsoring corporate wellness programs or fitness challenges appealing to professionals
16
Purchasing barrier?1.High price point for premium models

2.Limited availability of trendy editions in smaller cities

3.Hesitation about online authenticity of sneakers		1.Budget constraints during tight months

2.Hesitation to buy new products without trusted reviews or influencer recommendations

3.Sometimes waits for seasonal sales or discount codes before purchasing		1.Skeptical about new or untested products

2.Prefers to see real-world use cases or reviews before buying

3.Limited time to explore brands or shop in-store

4.Sometimes delays purchases due to busy work schedules
17
Preferred content type1.Short-form videos (Instagram Reels, YouTube Shorts)

2.Sneaker styling tips

3.Behind-the-scenes stories of Nike athletes/designers

4.Interactive polls or challenges (e.g., #MyNikeMove)		1.Instagram Reels and Short-form storytelling videos

2.Behind-the-scenes brand stories and creator collaborations

3.Interactive polls, challenges, and trends

4.Aesthetic lookbooks and UGC (User Generated Content)

5.Podcasts or snippets on marketing & creative insights		1.LinkedIn thought-leadership posts about productivity, innovation, and performance

2.YouTube videos: Product demos, performance reviews, and behind-the-scenes innovation stories

3.Success-driven campaigns featuring professionals balancing career and fitness

4. Minimalist, professional storytelling visuals that blend technology and lifestyle
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
33
34
35
36
37
38
39
40
41
42
43
44
45
46
47
48
49
50
51
52
53
54
55
56
57
58
59
60
61
62
63
64
65
66
67
68
69
70
71
72
73
74
75
76
77
78
79
80
81
82
83
84
85
86
87
88
89
90
91
92
93
94
95
96
97
98
99
100