Four quadrant growth strategy.xlsx

	A	B	C	D	E	I	O	U	AA
1			Input rating here	Input rating here
2	Channel	$Impact (Annualized)	Complexity	Effort	Value Score	Core Money-Makers	Future Growth Drivers	Quick Win Growth Add-Ons	When All Else Has Been Done

3	Paid
4	Facebook	$3,600,000	2	2	17.6
5	SEM	$1,200,000	2	3	10.4
6	OTT	$360,000	4	3	6.2
7	Affiliate	$180,000	3	3	6.9
8	YouTube	$1,800,000	3	2	12.5
9	X	$1,800,000	3	2	12.5
10	Tiktok	$450,000	3	2	8.4
11	Snapchat	$1,125,000	3	2	10.2
12	Influencer	$1,350,000	5	5	5.9
13	Display Ads	$1,350,000	2	2	11.9
14	Creative Optimization	$2,925,000	3	3	14.7
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17	Organic
18	Email	$600,000	2	3	8.7
19	SEO	$2,250,000	4	5	10.0
20	Amazon	$1,125,000	2	3	10.2
21	Promos/Sales	$2,250,000	2	4	13.0
22	Email Optimizations	$1,575,000	2	3	11.7
23	Referrals	$787,500	4	4	6.2
24	Social Media	$900,000	3	4	7.5
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27	Monetization
28	Conversion Optimization	$4,500,000	3	3	15.9
29	Initial Purchase Pricing Optimization	$2,700,000	5	4	11.3
30	Subscription Pricing Optimization	$2,700,000	5	4	11.3
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33	Upsell
34	Repeat purchase	$900,000	3	1	10.5
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38	Win-Back
39	Payment Recovery	$90,000	2	2	8.8
40	Involuntary Revenue Churn	$900,000	3	3	8.5
41	Expiring Cards	$450,000	3	2	8.4
42	Reactivation	$450,000	4	3	6.4
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49	Averages	$1,473,750	3.1	3.0	10.2
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