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1 | Tolani Smith SI582 001 Competitive Analysis | |||||||||||||||||||||||||
2 | Problem | How might we create a platform for events to better inform community members and strengthen the community? 5 Tasks needed for my solution 1. Allow for user inputs and ratings 2. Space for a plethora of event types - outdoors, creative, social events, range of pricing as well 3. Allow users to connect with their friends with the purpose of seeing events they have been and are going to 4. Have avenues to connect to event/ business owners personal webisite or separate event details 5. allow input of events from users, varifyable by the owner or host of event or business | ||||||||||||||||||||||||
4 | Competitor Name | Competititor Type | Competitor Description | Pros | Cons | |||||||||||||||||||||
5 | Ann Arbor Public Library | 1 - Analogous | AAPL is a library that also hosts an array of free events for the community. Their main objective is not the events they host | - Free events - Books and movies for free - Events are good for people at any age | - Only shares events at the libary | |||||||||||||||||||||
6 | Eventbrite | 3 - Partial | Eventbrite is webesite and mobile app helps people create, promote, and attend events both online and in-person | - Allows for customer input and creation - Handles are the purchasing for event tickets through the service without having to go to another site - You can search for events by city/location | - Not for established businesses to post their events - Limited to small event holders/ businesses - Event organizers pay a fee (unless the event is free) | |||||||||||||||||||||
7 | Ticketmaster | 3 - Partial | Ticketmaster is company and the official ticket market for sells tickets for major live events - concerts, theater, sports games etc. | - The primary site for purchases live event tickets - Allows for the handling of events and ticketing through the site without needing to go to an events specific page - You can search for events by city/location | - Does not support free events - Limited to live events and in major venues | |||||||||||||||||||||
8 | S'more | 5 - Direct | S'more is a community based app that promotes users experiences to provide recommendations to others. This platform is relatively new, and was to created in order to aid in community building in selected cities where the app is populated. | - Has a pinterest-like UI which is fun and familiar to users - Allows users to post creative collages of events they've attended with full reviews of their experience - Allows you to "follow" people to see what they post and get notifications from their updates - An array of different event types, live events, art, cooking, workshops etc. | - Only available in 10 popular cities (Chicago, NYC, DC, Atlanta...) - Only users post events that they have already attended - No official flyers or event details, just recaps from users | |||||||||||||||||||||
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