WhatsApp API - Official Pricing

	A	B	C	D	E	F	G	I	J
1	Official WhatsApp API per-message pricing w.e.f 1st July, 2026							Definitions
2	Market	Currency	Business Initiated				User Initiated	Business Initiated	Messages initiated by you / your business.
3	Market	Currency	Marketing	Utility	Authentication	Auth International	Service	- Marketing	Marketing messages like promotional offers or any bulk messages
4	Argentina	₹	4.5293	1.9062	1.9062	n/a	n/a	- Utility	Transactional messages based on user action like order notifications
5	Brazil	₹	4.5808	0.4984	0.4984	n/a	n/a	- Authentication	Authentication OTP & verification messages
6	Chile	₹	6.5135	1.4654	1.4654	n/a	n/a	- Auth International	Authentication OTP & verification messages to foreign number
7	Colombia	₹	0.9161	0.0588	0.0588	n/a	n/a
8	Egypt	₹	4.7191	0.2639	0.2639	4.7668	n/a	User Initiated	Messages initiated by your customer.
9	France	₹	6.299	2.1994	2.1994	n/a	n/a	- Service	Messages initiated by your customer.
10	Germany	₹	10.0073	4.0322	4.0322	n/a	n/a
11	Hong Kong	₹	5.3664	1.9056	1.9056	n/a	n/a	Learn more	https://whatsappbusiness.com/products/platform-pricing/#rates
12	Hungary	₹	6.2997	2.5583	2.5583	n/a	n/a
13	India	₹	0.8631	0.115	0.115	2.4971	n/a
14	Indonesia	₹	3.0111	1.8316	1.8316	9.9638	n/a
15	Israel	₹	2.5871	0.3885	0.3885	n/a	n/a
16	Italy	₹	5.8206	2.1974	2.1974	n/a	n/a
17	Malaysia	₹	6.3037	1.0262	1.0262	3.0639	n/a
18	Mexico	₹	2.2357	0.6226	0.6226	n/a	n/a
19	Netherlands	₹	11.7078	3.6656	3.6656	n/a	n/a
20	Nigeria	₹	3.7851	0.4915	0.4915	5.5035	n/a
21	Pakistan	₹	3.4683	0.7333	0.7333	5.5035	n/a
22	Peru	₹	5.1536	1.4662	1.4662	n/a	n/a
23	Poland	₹	2.6754	0.8918	0.8918	n/a	n/a
24	Qatar	₹	2.4993	0.8789	0.8789	n/a	n/a
25	Romania	₹	6.2997	2.1197	2.1197	n/a	n/a
26	Russia	₹	5.8767	2.9311	2.9311	n/a	n/a
27	Saudi Arabia	₹	3.6621	0.7834	0.7834	4.3871	n/a
28	Singapore	₹	5.3664	1.1727	1.1727	n/a	n/a
29	South Africa	₹	2.7821	0.5579	0.5579	1.4681	n/a
30	Spain	₹	5.1801	1.4648	1.4648	n/a	n/a
31	Turkey	₹	0.7989	0.066	0.066	n/a	n/a
32	United Arab Emirates	₹	3.6613	1.1509	1.1509	3.7342	n/a
33	United Kingdom	₹	4.6496	1.6122	1.6122	n/a	n/a
34	North America	₹	1.8313	0.2491	0.2491	n/a	n/a
35	Rest of Africa	₹	1.6497	0.293	0.293	n/a	n/a
36	Rest of Asia Pacific	₹	5.3664	0.8282	0.8282	n/a	n/a
37	Rest of Central & Eastern Europe	₹	6.2997	1.5496	1.5496	n/a	n/a
38	Rest of Latin America	₹	5.4207	0.8278	0.8278	n/a	n/a
39	Rest of Middle East	₹	2.4993	0.6665	0.6665	n/a	n/a
40	Rest of Western Europe	₹	4.3378	1.2516	1.2516	n/a	n/a
41	Other	₹	4.4248	0.5641	0.5641	n/a	n/a
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