WhatsApp API - Official Pricing

	A	B	C	D	E	F	G	I	J
1	Official WhatsApp API per-message pricing w.e.f 1st April, 2026							Definitions
2	Market	Currency	Business Initiated				User Initiated	Business Initiated	Messages initiated by you / your business.
3	Market	Currency	Marketing	Utility	Authentication	Auth International	Service	- Marketing	Marketing messages like promotional offers or any bulk messages
4	Argentina	₹	4.5293	1.9062	1.9062	n/a	n/a	- Utility	Transactional messages based on user action like order notifications
5	Brazil	₹	4.5808	0.4984	0.4984	n/a	n/a	- Authentication	Authentication OTP & verification messages
6	Chile	₹	6.5135	1.4654	1.4654	n/a	n/a	- Auth International	Authentication OTP & verification messages to foreign number
7	Colombia	₹	0.9161	0.0588	0.0588	n/a	n/a
8	Egypt	₹	4.7191	0.2639	0.2639	4.7668	n/a	User Initiated	Messages initiated by your customer.
9	France	₹	6.299	2.1994	2.1994	n/a	n/a	- Service	Messages initiated by your customer.
10	Germany	₹	10.0073	4.0322	4.0322	n/a	n/a
11	India	₹	0.8631	0.115	0.115	2.4971	n/a	Learn more	https://business.whatsapp.com/products/platform-pricing#rates
12	Indonesia	₹	3.0111	1.8316	1.8316	9.9638	n/a
13	Israel	₹	2.5871	0.3885	0.3885	n/a	n/a
14	Italy	₹	5.0614	2.1974	2.1974	n/a	n/a
15	Malaysia	₹	6.3037	1.0262	1.0262	3.0639	n/a
16	Mexico	₹	2.2357	0.6226	0.6226	n/a	n/a
17	Netherlands	₹	11.7078	3.6656	3.6656	n/a	n/a
18	Nigeria	₹	3.7851	0.4915	0.4915	5.5035	n/a
19	Pakistan	₹	3.4683	0.7333	0.7333	5.5035	n/a
20	Peru	₹	5.1536	1.4662	1.4662	n/a	n/a
21	Russia	₹	5.8767	2.9311	2.9311	n/a	n/a
22	Saudi Arabia	₹	3.6621	0.7834	0.7834	4.3871	n/a
23	South Africa	₹	2.7821	0.5579	0.5579	1.4681	n/a
24	Spain	₹	4.5044	1.4648	1.4648	n/a	n/a
25	Turkey	₹	0.7989	0.066	0.066	n/a	n/a
26	United Arab Emirates	₹	3.6613	1.1509	1.1509	3.7342	n/a
27	United Kingdom	₹	3.8747	1.6122	1.6122	n/a	n/a
28	North America	₹	1.8313	0.2491	0.2491	n/a	n/a
29	Rest of Africa	₹	1.6497	0.293	0.293	n/a	n/a
30	Rest of Asia Pacific	₹	5.3664	0.8282	0.8282	n/a	n/a
31	Rest of Central & Eastern Europe	₹	6.2997	1.5496	1.5496	n/a	n/a
32	Rest of Latin America	₹	5.4207	0.8278	0.8278	n/a	n/a
33	Rest of Middle East	₹	2.4993	0.6665	0.6665	n/a	n/a
34	Rest of Western Europe	₹	4.3378	1.2516	1.2516	n/a	n/a
35	Other	₹	4.4248	0.5641	0.5641	n/a	n/a
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