Sunlight_Open Data Personas Workshops_Preliminary Personas
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WorkshopPersona NameOccupation/Activity
3 Adjectives / Background
Personal QuoteAgeLocation
Personal Goals / Behaviors
Data Skills & Data NeedsUse casesPain pointsOpportunitiesDrawing/Image
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Winston-Salem, NCWilliam "Bill" GrandHome Buyer3527103Purchase HomeUnderstand Data; Skilled at researching data; access dataPurchase home;
Compare crime data;
Select area with low crime
App developers to develop information on previous sales
Not being able to interpret data or identify specific timeframe;
Not knowing what information is available
Assit with creating reports for specific need
Direct citizen to police or website
Include link on city page;
Neighborhood to neighborhood info
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Winston-Salem, NCSomeone w/ passionProfessional40sNeighborhoodLT Investment and Quality of NeighborhoodMapping data
Based on health and value property
Lots of detailed and statistical data;
Tax data;
Zoning data;
Statistical data from other cities
Rezoning cell phone towerJustification for cell tows
Growth vs Development
Residential area
More data we can provide, the more educated, informed, collaborative.
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Winston-Salem, NCCity StaffHigh data skills
The information city staff is seeking is data related to a report or a task that that they’ve been assigned. The data is usually very specific but because of silos, they were not able to find it.
Generate a report related to their department/jobSiloed data across departmentsCentralized data;
Inter-agency data sharing
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Winston-Salem, NCLocal JournalistTell stories with data and informationMedium data skills
The inquires of the local journalist range from the very specific to general. They frequently engage with various city departments to obtain information.
Reporting, telling storiesdepending on the story they are working on, it has the possibility to have a large community impact.
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What Works Cities on Tour Downey, CARetired/self employedPersistent, Outspoken, Passionate"Save our city"55City CentralTo increase transparencyBasic Data Knowedge; Non-biased/non-processed; Centralized dataNews stories; providing visibility; improving servicesNot having centralized data;
Distrust
Outreach;
Seeking community needs;
Build trust
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What Works Cities on Tour Downey, CAEntrepreneurCreative, Educated, Driven"What if"33West LAMake money, make a differenceHigh data skills;
Raw data / all data
Create an app; Publish papers; Create contentInconsistent/incomplete data;
Where to get data
Centralizing data
Creating data dictionary
Build trust
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What Works Cities on Tour Downey, CAFreelance editor"I know the government is out to get me"46East HollywoodUse city data to show that parking enforcement is running rampant-out of controlLimited computational skills; Familiarity w/ excel but mostly manually counting records. Wants to show that parking tickets have increased on his block

If he could make this case, would petition block to ban parking tickets
Doesn't know how to show tickets on a map;

Has trouble w/ the date fields
Easy to find
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What Works Cities on Tour Downey, CAJournalistPersistent, Ambitious, Creative"Im the data integrator"36Los AngelesBecome a legendary journalist/Get my own reality showSkills: Interpretation, Visualization, Excel
Needs: Data manipulation, context
Requests back log of homeless-encampment
Clean up
Doesn't have context for ticketing process from 311;
Wants data w/in 48 hrs;
Needs help interpreting data
OH w/ press on 311 data
Consistent metadata
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What Works Cities on Tour Downey, CAResearch assistantDetail-oriented, Self-sufficient, To the point"Just give me the data"25-35so Cal localFinish my reportVery data driven with a high degree of economics understanding and use of data analysis toolsObtain data for study
Massage data for resulting info for special report
Not all detailed data public publishable
Full detailed data not always available
Need data over extended period of years
Open data publish of reusable data sets
Publishing "rules" of data availability
Export to data tools, excel, csv, etc.
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What Works Cities on Tour Charlotte, NCAlexandriaHomeowner and Community OrganizerNeedyMiddle agedData requester, shares meetings on social mediaData heavy user
High Tech Skills

Requests:
crime data -- electronic
Incidents by geographic area
Community Planning and Economic Development (CPED) data -> preventative data
Works with low tech older people who have trouble with dataEngage her on Next Door
Police to Citizen -> data summary for end users
CrimeMapping.com
Gunshy -- camera to zoom on crime
Public Safety Committee videos
CAC mtgs -> city shares her video
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What Works Cities on Tour Charlotte, NCCharlieIndependant Contractor (Demolition Services)High understanding of data/information sought, but low tech

Charlie seeks a listing of properties that have been issued an order to demolish a structure. He uses the current list that is published on the city's external website.

Charlie likes to directly access information on the website
Charlie uses property/order to demolish information as well as property owner information in order to help his business. Specifically, he locates and reaches out to property owners to offer his demolition services after an order to demolish has been issued by the city.Wishes the lists of orders to demolish on the city website were more up-to-date. City wants to support property owners who need to demolish unsafe structures in connecting with contractors who can help with that order.
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What Works Cities on Tour Charlotte, NCPaula PartnersInstitutional and Non-profit Problem Sovler

Runs an issue-focused coalition
Enthusiastic, high influencePaula Partners, LLC has a specific issue area of interst. Have formed a partnership of instituions and nonprofits working to solve a problem. Looking for actionable insights forthat the group can take into account on their areas of work.Moderate understanding of data
Enthusiastic attitude toward open data

Coalition has the ability to use data, but has trouble knowing what's available, and trouble accessing and understanding data

Looking for actionable insights that the group can take into account on their areas of work.
Looking for actionable insights forthat the group can take into account on their areas of work.
Low staff capacity/time
Trouble knowing about available data
Trouble accessing and understanding data
High community influence
Has capacity to use data

Recommendations:
- Good metadata
- Knowledgable contacts
- Data searchable/sorted by topic or theme / recommended datasets
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What Works Cities on Tour Charlotte, NCTylerReporter, Data Journalist

Works for the local newspaper, the "Observer"
Background and education in story telling and data analysis
Known to challenge the city. His name is known around city hall.
"Get out of the way of me and my data";
"The Portal is unhelpful"
35 yrs oldSupporting evidence - Evidence based reportingHigh understanding of open data
Positive attitude toward open data

Wants data that is not on the portal.

Known to surf the city open data portal on a regular basis. Builds heat maps and other BI visualizations within the portal. Has technical knowledge with the API.
Storytelling/data journalism
Builds heat maps and other BI visualizations
Portal doesn't provide what he needs;
Often looking for data and information not on the portal
High influence in the community

More regular communication with city staff.
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