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What messages do you want to communicate? What key messages will motivate specific audiences (primary and secondary targets, key allies, constituents, media outlets) to take specific actions (tactics) to support your campaign objective? This might include 3-4 ‘sound bites’, grabs or headlines, statistics, key facts and ideas for community campaigning materials, website and other publications.
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https://commonslibrary.org/campaign-strategy-planning-template/
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