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KEYWORD GAP ANALYSIS
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Quickly see how your organic rankings stack up against your competitors. This analysis looks at the top 1000 keywords a site ranks for (+ 5 competitors) to show any keyword gaps.
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What to do with this data:
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▶ Rank for keywords your competitors are targeting.
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▶ Generate new content ideas.
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▶ Understand your niche's online search trends.
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How to read this data:
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Keyword Gap tab shows you ranking gaps across your site & competitors. Here's an overview of how to read the data:
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For each URL, there is a column that shows if the site is ranking for the keyword, the position and ranking URL:
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WHAT'S NEXT?
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Exploring your data:
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You can explore the data inside this Keyword Gap Analysis in a couple ways. Below we have listed some ways you can filter this analysis document for a more granular look at your gap data.
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1) Find quick win pages
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We define quick win pages as those pages that are ranking in positions 5 - 20 in Google. As these are ranking between the bottom of page 1 and top/middle page 2, these are keywords/pages that need a little SEO love.
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How to find them:
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2) Find location keywords
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You may want to drill down into the location-based keywords you need to improve. Just filter the keyword column by the location you want to look at. This will show all the keyword gap data containing the location you have chosen.
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How to find them:
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