ABCD
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CategoryCategory definitionSubcategorySubcategory definition
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Platforms for Offline WorkLayman's terms: Platforms where the work is mediated online but delivered offline. The World Bank calls this 'location-based platforms'.Jobs boards & Recruitment PlatformsPlatforms hosting offline job vacancies (full-time, part-time, apprenticeships). May include candidate recruitment or vetting services.
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Logistics & MobilityPlatforms connecting individuals to offline delivery or mobility services, increasingly electric, including taxi, ride-hailing, parcel delivery, or transport logistics.
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Blue Collar Skilled TradesPlatforms connecting certified or skilled technicians (mechanics, electricians, plumbers, solar installers, carpenters) to short-term or gig-based offline tasks.
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Domestic WorkPlatforms matching workers to domestic household services such as cleaning, cooking, housekeeping, and laundry tasks.
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Beauty & Wellness Platforms connecting individuals to beauty, grooming, fitness, and personal wellness services, typically delivered at home or in informal salons/spaces.
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Health & Caregiving ServicesPlatforms connecting caregivers or health workers (e.g. nannies, elderly care workers, health aides, home nurses) to households or individuals for in-person care or support.
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Platforms for Digitally Delivered WorkLayman's terms: Platforms where the work is mediated and delivered online. Some people call this 'cloud work'.
What it's not: Online jobs when the work is not delivered through the platform (ie jobs boards)		Skilled Online FreelancingPlatforms connecting skilled professionals (e.g., designers, software developers, translators, accountants) directly to digitally delivered freelance or project-based gigs.
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Managed Services: GBS & BPOPlatforms managing digital workflows or service delivery teams—includes front & back office, call centers, AI tagging, virtual assistants, outsourced operations & business process management.
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Microwork & Play to EarnPlatforms distributing incentivised small, digitally-completed tasks (data annotation, transcription, surveys) or rewarding users financially for specific digital activities, games, or tasks completed
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Influencer & Digital Creator MarketplacesPlatforms that connect creators and influencers to monetisation opportunities—such as brand deals, content licensing, or collaborations, by acting as a marketplace for creative services & reach.
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Digital Services for Micro-Enterprises & SolopreneursLayman's terms: Platforms that improve access to market, business performance, or productivity of self-employed individuals or microenterprises
What it's not: When only fintech. When targeted only at larger scale SMEs		E-commerce MarketplacesPlatforms which enable microenterprises to more easily earn income from selling products, including virtual assets, through centralised listing platforms or marketplaces.
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Revenue & Growth ToolsElevate MSE & solopreneurs top-line through digital selling channels, social commerce, marketing automation, and customer engagement, expanding reach and maximising sales, including virtual good trading.
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Productivity & Operational ToolsOptimise MSE & solopreneur efficiency by digitising supply, distribution, and administrative workflows, reducing costs and improving daily operations.
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End-to-End Verticalised PlatformsPlatforms integrating multiple aspects of business operations (from sourcing to selling) to streamline or enhance productivity and profitability specifically tailored for a vertical of microenterprises
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Creators as BusinessesPlatforms that enable digital creators & influencer to operate as structured microenterprises—offering tools for sales, monetisation, audience engagement, business management beyond just content creation.
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Social Commerce & Digitally-enabled Agent ModelsPlatforms empowering individuals as agents or micro-entrepreneurs to distribute products, deliver services, or manage direct sales digitally, typically through agent-based network structures.
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Distributed ManufacturingPlatforms managing decentralised manufacturing or production activities through a digitally-connected network of small-scale makers or producers.
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Tech-enabled Skilling & Work ReadinessLayman's terms: Edtech platforms that equip people for the world of work
What it's not: When there is no tech product		Guided or Cohort-Based Digital TrainingStructured digital learning platforms where individuals learn employment-relevant skills in guided cohorts or facilitated digital classrooms, often resulting in certification or credentialing.
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Self-paced Skill DevelopmentPlatforms enabling independent, asynchronous learning experiences that allow individuals to build work-relevant skills at their own pace. These platforms may operate as standalone products or be integrated into broader jobtech or skilling platforms.
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Professional Networking /
Labour Market Information Platforms		Social network or informational platforms focused on the ever-changing world of work
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Digital Apprenticeship & Mentorship PlatformsPlatforms facilitating structured digital apprenticeships, internships, practical workplace learning experiences, or direct mentorship connections to industry professionals.
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Credentialing & AssessmentPlatforms providing digital assessment, testing, validation, or certification of skills and learning outcomes, directly enhancing employability and verifying workforce readiness.
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Digital Tools for Worker EnablementLayman's terms: Digital platforms that provide workers with tools that enhance their rights, benefits and protections
What it's not: When there's no tech product or tech integration		Worker Rights & Benefits PlatformsPlatforms digitally enhancing workers' understanding, access, and advocacy for rights, protections, benefits, insurance, and collective engagements.
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Identity & Reputation ManagementPlatforms enabling workers to digitally verify and manage their professional identity, skills, credentials, and professional reputation, improving employability outcomes.
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Alternative Data Platforms & Financial AccessPlatforms leveraging alternative worker-generated data for improved access to financial services, including credit scoring, lending, savings schemes, and financial inclusion benefits.
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