Social & Website Reporting Template

	A	B	C	D	E	F	G	H	I	J	K	L	M	N	O	P	Q	R	S	T	U	V	W	X	Y
1	Digital Marketing Dashboard
2	Digital Marketing Dashboard

3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
33
34
35		Jul-19	Aug-19	Sep-19	Oct-19	Nov-19	Dec-19	Jan-20	Feb-20	Mar-20	Apr-20	May-20	Jun-20	Jul-20	Aug-20	Sep-20	Oct-20	Nov-20	Dec-20	Jan-21	Feb-21	Mar-21	Apr-21	May-21	Jun-21
36	FB Engagement %	31%	6%	18%	6%	5%	18%	16%	11%	3%	1%	1%	10%	9%	3%		#DIV/0!	#DIV/0!	#DIV/0!	#DIV/0!	#DIV/0!	#DIV/0!	#DIV/0!	#DIV/0!	#DIV/0!
37
38	Facebook Reach	Jul-19	Aug-19	Sep-19	Oct-19	Nov-19	Dec-19	Jan-20	Feb-20	Mar-20	Apr-20	May-20	Jun-20	Jul-20	Aug-20	Sep-20	Oct-20	Nov-20	Dec-20	Jan-21	Feb-21	Mar-21	Apr-21	May-21	Jun-21
39	Total	1,422	5,357	2,875	2,984	1,770	794	589	373	13,055	15,581	17,369	573	428	1,763
40	Organic	1,238	5,348	2,867	2,980	1,744	717	581	363	13,048	15,579	17,363	571	426	635
41	Paid	0	0	0	0	0	0	0	0	0	0	0	0	0	1,119
42	Viral	961	5,217	2,685	860	668	386	277	71	12,886	15,401	17,107	232	210	517
43
44
45	Facebook Impressions	Jul-19	Aug-19	Sep-19	Oct-19	Nov-19	Dec-19	Jan-20	Feb-20	Mar-20	Apr-20	May-20	Jun-20	Jul-20	Aug-20	Sep-20	Oct-20	Nov-20	Dec-20	Jan-21	Feb-21	Mar-21	Apr-21	May-21	Jun-21
46	Total	11,549	17,634	11,820	5,925	3,703	2,376	2,591	1,502	16,450	22,186	20,713	1,820	1,002	2,809
47	Organic	10232	17231	11308	5725	3432	1915	2285	1325	16365	22088	20522	1764	956	1453
48	Paid	0	0	0	0	0	0	0	0	0	0	0	0	0	1270
49	Viral	2870	8769	5649	1076	862	451	352	108	14922	21392	18443	368	343	628
50
51
52	Website total sessions	Jul-19	Aug-19	Sep-19	Oct-19	Nov-19	Dec-19	Jan-20	Feb-20	Mar-20	Apr-20	May-20	Jun-20	Jul-20	Aug-20	Sep-20	Oct-20	Nov-20	Dec-20	Jan-21	Feb-21	Mar-21	Apr-21	May-21	Jun-21
53	Total sessions	78	152	104	75	49	126	234	131	151	96	89	54	117	144
54	Unique users	65	129	85	66	45	117	225	126	145	92	78	52	101	139
55	% of new users	65%	76%	78%	95%	89%	91%	94%	97%	97%	85%	71%	92%	80%	88%
56	% of return users	35%	24%	22%	5%	11%	9%	6%	3%	3%	15%	29%	8%	20%	12%
57
58
59	Website total sessions	Jul-19	Aug-19	Sep-19	Oct-19	Nov-19	Dec-19	Jan-20	Feb-20	Mar-20	Apr-20	May-20	Jun-20	Jul-20	Aug-20	Sep-20	Oct-20	Nov-20	Dec-20	Jan-21	Feb-21	Mar-21	Apr-21	May-21	Jun-21
60	Bounce rate	32%	39%	62%	31%	33%	40%	65%	69%	57%	64%	75%	80%	52%	74%
61	Avg page views	6.3	3.6	2.2	3.8	3.3	3.2	2.1	1.8	2.1	2.1	1.8	1.9	3.4	1.8
62	Avg mins spent	7.4	4.6	1.1	1.7	0.8	1.2	1.2	1.3	0.4	0.7	0.9	0.4	4.5	1.1
63
64
65
66
67
68
69
70
71
72
73
74
75
76
77
78
79
80
81
82
83
84
85
86
87
88
89
90
91
92
93
94
95
96
97
98
99
100