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Feature NameDescriptionResearch supporting it
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Account CreationUser registration, sign in, and account page so the user can access all their relevant and specific data such as previous purchases.Secondary research, competitor analysis
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LogoLogo should reflect a modern, neutral, and clean as stated in the project briefSecondary research, competitor analysis, project brief
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Navigation BarUser can navigate the website with clear categories and titlesPrimary research, user interviews
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About UsProvides information about the brand MirrorPrimary research, Market research, Competitive analysis
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Favorites/wishlist pageList of saved/favorite product items for laterCompetitive analysis, user interviews
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Shopping BagAllows the user to place product items they want to purchase in the endCompetitive analysis, user interviews
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SearchAllows the user to search for specific product items by key wordsCompetitive analysis, user interviews
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Filter by/sort byGives variety of filtering options by gender, style, size, color, etc Competitive analysis, user interviews
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Sales/DiscountProvides discount codes on the homepage, as well as marked down prices on sale items in the inventory pageCompetitive analysis, user interviews
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Product Inventory PageUser can view a variety of product options based on the key search, navigation bar, or filtering optionsPrimary research, Market research, Competitive analysis
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Product Details PageUser can view the details of a specific productPrimary research, Market research, Competitive analysis
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Quick viewUser can hover of a product image on the inventory page and the website will provide a quick view of product details that would be seen on the product details pageUser interviews, competitive analysis
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Select SizeProvide users options to select a specific size on the product details pageUser interviews, competitive analysis
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Sizing guideProvide users with an accurate size guide to help purchase the best fitSecondary research, competitor analysis
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Select ColorProvide users options to select a specific color on the product details pageSecondary research, competitor analysis
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PricingProvide users with the price of the product on the inventory page and product details pageSecondary research, competitor analysis
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Contact Us/Customer ServiceProvide users with accurate forms of contact (live chat, phone, email, etc) for any questions or assistanceSecondary research, competitor analysis
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Check out ctaClear, bold check out cta button on the product details page to initiate user's final purchaseSecondary research, competitor analysis
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Secure payment infoProvide users a safe and secure way to pay for their itemsUser interviews, competitor analysis
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Customer ReviewsProvide users with customer reviews to gather insight on quality and sizingUser interviews, competitor analysis
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Shipping infoProvide users an input field for their shipping address to receive their items, as well as detailed information on any shipping fees, and shipping/delivery time framePrimary research, competitor analysis
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Return policyProvide users clear information and instructions on how to return or exchange itemsUser interviews, competitor analysis
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P1: Must-HaveConfirmation pageProvide users with a confirmation page with details of the products purchased, payment information, and shipping information. Secondary research, competitor analysis
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P2: Nice to HaveProfile page/rewardsProvide users with information on their points/rewards from past purchases on their profile pageUser interviews, competitor analysis
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Order historyProvide users with order history information upon logging in and accessing profile pageSecondary research, competitor analysis
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Nice product photo imagesAttract customers with good quality product imagesSecondary research, competitor analysis
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Suggested ItemsProvide users with suggestioned clothing items to pair with a product item they are currently looking atSecondary research, competitor analysis
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Location/Language/currencyProvide users with the ability to change the language and currency according to their location.Secondary research, competitor analysis
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P3: Surprising and DelightfulSubscribe to newsletterProvide users with weekly newsletters via email on the latest trends, newest collections, and restocks.Secondary research, competitor analysis
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Product careProvide users with detailed instructions on how to properly care for the clothing items they have purchased.Secondary research, competitor analysis
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Social Media ConnectionsProvide users with clickable icons that connect to the brand's social media pagesSecondary research, competitor analysis
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P4: Can come laterFAQProvide users with a page with frequently asked questions to further assist their shopping experienceSecondary research, competitor analysis
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BlogBlog posts of latest trends, ways to pair items togetherSecondary research, competitor analysis
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