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Contents:
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Population Flow
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Consistency checks
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Wrangling steps
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Column derivations
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Visualizations
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Recommendations
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Data Source
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“The Instacart Online Grocery Shopping Dataset 2017”
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Accessed from https://www.instacart.com/datasets/grocery-shopping-2017 on 3/13/2022
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Project Summary
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The Instacart stakeholders are most interested in the variety of customers in their database along with their purchasing behaviors. They assume they can't target everyone using the same methods, and they’re considering a targeted marketing strategy. They want to target different customers with applicable marketing campaigns to see whether they have an effect on the sale of their products.
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Project Objective
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We will be performing an initial data and exploratory analysis of some of their data in order to derive insights and suggest strategies for better segmentation based on the provided criteria.
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