Mark's Must-Have Tools
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MarkBertrand.com
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@markbertrand.com
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NOTES ABOUT THIS WORKBOOK
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This list, though thorough, is not exhaustive. If you would like to request the addition of a tool or find an error, you can email me at mark@markbertrand.com. If it's your tool, you will need to point to at least two authoritative sources that have mentioned it. Press releases don't count.
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Tools are labeled Free, Paid, or Free w/ Upgrade Option. But tools are only labeled Free w/ Upgrade Option if they offer a signficant service for free with an option to get more.
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If a cell has an orange triangle in the upper-right corner, hover over it to see a comment.
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You can sort or order tables (e.g., to only see free tools, tools for Twitter, etc.) by choosing options from the drop-down menu in each heading cell.
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The tools on each tab are not in any kind of predictable order.
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Over 300 tasks common to Internet marketers represented here. #wowzers
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Note: I only kept the bold face and red formatting per the request of conference goers at Search Exchange. I'll be removing them soon. But the bf tasks were ones I highlighted, and the red represented tools I can't live without.
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Check out my complementary audit checklist Google Doc as well.
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