Campaign Planning | Template from Forward

	A	B	C	D	E	F	G	H	I	J	L	M	N	O
1	DATE	DATE NOTES	CAMPAIGN OBJECTIVE	CAMPAIGN TYPE	SEGMENTS	EXCLUSIONS	CAMPAIGN NAME	EMAIL COPY	CTA	TESTS	PERFORMANCE
2											Open	Click	Conversion	Revenue

3	[EXAMPLE] 4/1/2023	April Fool's Day	Increase revenue	Discount/Offer	Engaged Customers	VIP Customers	April Fools \| Discount \| Engaged	-Quirky -April Fool's Joke/Prank -Offer Discount	Shop Now	Send time test: 6am vs 3pm
4	[EXAMPLE] 4/4/2023	Review showcase	Build trust in new subscribers	UGC	New Subscribers	-	April \| UGC \| All Customers	-Show recent UGC -Highlight most popular products from social -Ask them to tag us	Tag Us On Social	Subject line
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
33
34
35
36
37
38
39
40
41
42
43
44
45
46
47
48
49
50
51
52
53
54
55
56
57
58
59
60
61
62
63
64
65
66
67
68
69
70
71
72
73
74
75
76
77
78
79
80
81
82
83
84
85
86
87
88
89
90
91
92
93
94
95
96
97
98
99
100