Business Idea Evaluation Worksheet

	A	B	C	D	E	F	G	H	I	J	K	L	M	N	O	P	Q	R	S	T	U	V
1		Business/Vertical
2	Criteria	Plan A	Score	Value	Plan B	Score	Value	Plan C	Score	Value	Plan D	Score	Value	Plan E	Score	Value	Plan F	Score	Value	Plan G	Score	Value

3	Opportunity.	Improve effectiveness of Batteries using a proprietary technology.			sell freeze dried ice cream over the internet
4	Solution Replaced.	Standard Batteries			go to the ice cream store
5	Market Size & Accessibility	Huge Market, many players	2	150	everyone likes ice cream	2	150		0	0		0	0		0	0		0	0		0	0
6	Profit Potential	trillions can be made by making batteries more efficient and longer lasting	2	120	ice cream is cheap	-1	-130		0	0		0	0		0	0		0	0		0	0
7	Team	Some experience, but small and new	1	100	we have eaten ice cream	0	0		0	0		0	0		0	0		0	0		0	0
8	Customer Availability	Many manufacturers. Easily targeted	2	45	facebook ads targeting people not losing weight	1	15		0	0		0	0		0	0		0	0		0	0
9	Competition	Many motivated competitors	-2	-40	we are the first mover	1	15		0	0		0	0		0	0		0	0		0	0
10	Defensibility	IP is strong, but contenders are stronger, and other methodologies are certainly possible	-2	-90	pretty much anyone can do this too.	-2	-90		0	0		0	0		0	0		0	0		0	0
11	Sales Cycle	Process innovations can be introduced pretty quickly.	-1	-50	mention ice cream and someone wants to buy it now. Sales cycle don't get any shorter than this.	2	25		0	0		0	0		0	0		0	0		0	0
12	Entrenched Interests	Many high-stakes players.	-2	-50	the ice cream mafia	-1	-25		0	0		0	0		0	0		0	0		0	0
13	Budgets	cost savings immediate	2	40	we will take the in-store ice cream buying budget	2	40		0	0		0	0		0	0		0	0		0	0
14	Roles and Capabilities	Sales process probably pretty direct financial proposition.	0	0	buyer has power to purchase, except children, but they have leverage cause they can cry	1	10		0	0		0	0		0	0		0	0		0	0
15	Special Access Needs	testing, regulations, but not horrible	-1	-30	n/a	0	0		0	0		0	0		0	0		0	0		0	0
16	Network Effects		0	0	strongly viral	1	10		0	0		0	0		0	0		0	0		0	0
17	Investment/Capital Need & Availability	hot area, many funding sources	2	75	ice cream is not hot	-1	-75		0	0		0	0		0	0		0	0		0	0
18	Team Passion	team is super focused and driven	2	50	we LOVE ice cream	2	50		0	0		0	0		0	0		0	0		0	0
19	Intuition (fill in LAST)	feels right	1	35	tricky to do.	-1	-50		0	0		0	0		0	0		0	0		0	0
20
21	Total	355			-55			0			0			0			0			0
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25		This worksheet is a companion to Startup Life: Finding Your Inner Purpose, Part 2
26		by Marc Meyer, Persefon Ventures/UC Berkeley Skydeck
27
28		Version	1.1
29		Version Date	12/15/2022
30
31		Note: if you find this useful or have feedback on how to improve it drop me a note and let me know at marc@marcmeyer.com
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