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Marketing & Sales Calculator 📈
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This tool is intended to help you estimate your marketing key preformance indicators (KPIs) goals. Result may vary and accuracy is not gauranteed.

How To Save To Drive: Hit "File" in the menu above. Then, hit "Make A Copy"

How To Download As Excel File: Hit "File" in the menu above. Then, hit "Download". Then, hit "Microsoft Excel"

How To Use: Only type in the boxes highlighted in GREEN. All other numbers are programmed to auto-generated based on our proprietary marketing mathematical predication models. The dashboard will allow you to interpret the calculations the calculator comes up with. If you see "#DIV/0" anywhere in this tool, that means that you have not filled in all of the GREEN boxes

All the number below are estimates and predictions. The Hustle Lab does not gaurantee results. To get assistance, acheiving goals, please visit https://www.thehustlelabllc.com/
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DASHBOARD
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If you generate$0this year or$0every month in revenue, then you'll be able to pay yourself $0.00per year.
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In order to make$0this year or $0every month, you'll need to get a minimum0storevisitors per month.
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In order to get 0vistors to your website, you should aim to reach a minimum of 0people on search engines,0
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through social media,0throughdirect traffic,and 0from internalcontent per month.
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Step 1: Calculate your net sales goal (how much money you want left after paying your taxes). It's okay if this number scares you, don't panic.
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YearlyMonthlyExplanation
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How much do you need to pay yourself? $0.00This is the number you need to pay your bills and get the things you want. If you don't know this number, consider creating a personal budget or talking to a financial coach
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How much does it cost to run your business ? $0.00This is the amount of money you need to buy inventory, pay for space, pay for utilities in your workspace, pay for subscriptions/software, website fees, etc.
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How much do you plan to save? $0.00We recommend saving a minimum of 3x the number in B3. Every busy goes through "slow seasons" even the successful ones. This emergency fund can help you stay afloat during recessions, "slow seasons", major events that affect spending (like COVID-19)
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How much do you plan to reinvest into your business? $0.00Business are always investing in new equipment, commercial vehicles, and
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How much do you have to pay back in debt (loans, credit cards) $0.00This is where you will place how much you owe back to credit card companies and lenders. Don't forget to include interest. Consult a professional for help.
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Net sales goal in dollars $0.00$0.00This is how much money you will keep after paying taxes
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Step 2: Calculate your gross sales goal (how much you need to make to pay your bills, yourself, & taxes)
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YearlyMonthlyExplanation
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Net sales goal in dollars $0.00$0.00
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Expected sales tax payment $0$0Please consult a tax professional for advice. Check with your state's treasury department for the sales tax rate near you.
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Expected income tax payment $0$0Please consult a tax professional for advice. Typically, business owners allot 25% of gross sales for taxes.
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Gross sales goal in dollars $0$0This is how much money you need to make to pay yourself, your bills, and your taxes.
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Step 3: Calculate how many orders/clients you need to achieve your gross sales goal
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YearlyMonthlyExplanation
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Gross sales goal in dollars $0$0
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Average order value in dollars (or price of product/service)$1$1Average order value is how much people spend, on average, when they purchase from your business. It can be found in your website's analytics. If you don't have this number available, use the price of your product/service in box B22
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Sales goal in orders/client00This is how many customers/orders you'll need to meet your income goals
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Step 4: Predict how many people you will need to visit your website in order to achieve your sales goals
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YearlyMonthlyExplanation
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Sales goal in orders 00
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Website conversion rate 1.00%1.00%This is the percentage of website visitors that become customers. This can be found in your website analytics.

If your website analytics tool does not provide this number for you, complete this math equation --> # of monthly website vistors/# of orders per month

If you do not have this number because you haven't started making online sales, please type 1.00% into B39
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Website visitors goal 00This is how many people you'll need to visit your website to meet your order & income goals
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Step 5: Predict the minimum number of people you should expect to reach on each marketing platform to reach your website visitor goals
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YearlyMonthlyExplanation
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Traffic from search engines00This is the estimated number of people who need to find your website on Google, Bing, Yahoo, etc.
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Traffic from social media00This is the estimated number of people you need to visit your website from Instagram, Facebook, LinkedIn, etc.
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Traffic from direct search00This is the estimated number of people you need to type your website directly into Google or Safari. These are usually people who get your website from a friend, flyer, billboard, or business card.
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Traffic from other content/internal sources00This is the estimated number of people you need to click on links to your website from e-books, blogs, email newsletters. etc. These are usually people on your mailing lists, email newsletter, blog, podcast, etc.
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Traffic from other/unknown sources00This is the estimated number of people that will "happen" to find you. These are usually people that just stumble upon you from a third-party source or they may not have allowed your website analytics tool to collect data about their internet usage.
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Step 6: Predict the minimum amount of times you need to appear on someone's social media timeline alone to reach the social media portion of your website goal
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YearlyMonthlyExplanation
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Social media reach goal 00This is the estimated accounts you need to reach across all your social media channels to achieve your goal
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Content Multiplier 77On average, it takes someone seeing your content at least 7x before they take action.
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Social media impressions goal 00This is the estimated number of times you need to appear on someone's screen to acheive your social media marketing goals
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To get help reaching these goals, please click here to schedule a free consultation with The Hustle Lab
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Automatic 10% Service Discount is redeemed by mentioning the phrase "Calculator" at your next scheduled consultation call. One redemption per customer. One redemption per invoice.
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