Qualitative Analysis

	A	B	C	D	E	F
1	Survey respondee	Feedback	Type	Category	Tactics	Notes

2	Staff	Some of the concepts sound similar to Global Citizen actions. Difference though is that they offer rewards and have a points system. Check it out: https://www.globalcitizen.org/en/take-action/	Insight	benchmark
3	Supporter	Rules for Revolutionaries, the story of the Bernie Sanders campaign, has some great lessons in how to forge a high-performance volunteer engine from meetings of mildly interested individuals.	Insight	benchmark
4	Webby	Following one campaign may lead users to look for other related topics.	Positive Reaction	browsing
5	Supporter	Providing templates/scripts for actions might not work in some countries/cultures	Concern	content stategy - localization
6	Staff	Informative content should be easy to find too - "Get Informed" - with a clear call to action when necessary, but also as stand alone, actionless information.	Actionable Suggestion	content strategy	-
7	Supporter	Serve up a never-ending stream of stories/actions - if you start reading one article, it doesn't stop at the end of the page - a new article headline pops up that's kind of related or is otherwise interesting	Actionable Suggestion	content strategy		Is this recommendations? - look into this later (functional research required)
8	Webby	Provide a limited binary set of options of what user can do and suggest other options based on their responses.	Actionable Suggestion	content strategy	- Make a "dropdown" of challenge types	emojis ❤️ ask SPMs for default actions (?)
9	Webby	Finding some "meaningful challenge" and adding an action often commits the team's time ensuring that each action is being updated and is having some "effect"... Maybe worth trying to put this into practice with a couple of very different campaigns/projects.	Actionable Suggestion	content strategy	- Create a "challenge status" indicator	this to be addressed with the interactive prototype. ask SPMs for default actions (?)
10	Webby	Make the subsequent action more prominent and urgent.	Actionable Suggestion	content strategy	- Revisit the content hierarchy on slide 13	This screen on slide 13
11	Webby	Please raise the bar on what campaigns need to provide	Concern	content strategy		work with SPMs and Smartsheet team
12	Webby	Big amount of all different actions user can do may be too ambitious. Providing multiple options will reduce focus. Too many inputs can create confusion. Too many action without a clear priority can negatively impact the conversion rate. Multiple actions can be good to provide choice, but they can also lead to lack of takeup of certain actions. I think there is the risk of choice fatigue when too many options are present.	Concern +10	content strategy
13	Webby	Personally I fear multi-step workflows where each step decreases the engagement rate. Adding too many steps just gives folks more opportunities to opt out and not complete the action.	Concern +2	content strategy
14	Staff	According to the Google Analytics that I've seen, the highest hitting page on the GPI site is the jobs page. People want to get involved and to be able to say that they're part of greenpeace; as a volunteer or crew.	Insight	content strategy
15	Staff	Feels somewhat incomplete not to have a track for "I don't understand who Greenpeace are, and I'm curious to know if I should be angry at them, love them, stay away from them, or join them.	Insight	content strategy
16	Webby	Users need to be compelled to action and that's why "what we do" content is still important in an engagement context, and optimizing that conversation across sections of the site should be a priority for P4.	Insight	content strategy
17	Staff	How are we able to talk about the mindset shift and allow people to engage on social/political issues that may not directly part of our campaign but important to how we will get the systems shift we are talking about. So would PBU and other like that have a chance to have communities around politics?	Question	content strategy
18	Supporter	Phrasing like 'Challenge' may come off as overly confrontational for others. At a copy level I feel like 'challenge' would be the wrong word. Seems trivial/outwardly gamified	Concern +2	content strategy - taxonomy		work w comms hubs on copy
19	Supporter	Tag actions as high/low impact might discourage people to do things. I disagree with grading actions based on impact. Why would we even ask supporters to take an action that we ourselves define as "low impact?" Seems like that would erode credibility.	Concern +6	content strategy - taxonomy
20	Webby	How are we going to ensure there are sufficient "doable" actions to populate the sites and make it feel really robust? Can we really provide all these actions?	Question +2	content strategy, empty shelf syndrome
21	Staff	It would be nice to have translating function like recent SoMe so that every people on the planet could join the movement without border	Insight	content strategy, localization
22	Supporter	Local opportunities are the gold standard: get people together face to face and make those opinions stronger through action	Positive Reaction	content strategy, localization
23	Webby	The geographic-based action functionality is really promising.	Positive Reaction +2	content strategy, localization
24	Webby	When a platform is open how will the open content be monitored? In such an open platform how would we prevent users from posting challenges that are in conflict with our objectives?	Question	content strategy, user generated content
25	Webby	How much work it would be adding any piece of content and how this may well slow down or discourage webbies to actually do it?	Question	content strategy, workflow
26	Webby	If we want to build p4 as and engagement platform we need to duplicate our users data. Please remember that even if Wordpress is flexible it is still mainly a blogging platform	Concern	data storage
27	Staff	Since we tend to be user centric will the WP database be efficient enough to hold and serve the requests?	Question	data storage
28	Staff	Don't forget that a fundraising ask is one of the most important actions that someone can take from each page.	Actionable Suggestion	fundraising, content strategy	Integrate "fundraising" into the follow a campaign flow	Vini has made some initial flows. Maybe this is done with the "follow a campaign" page. Integration requirements (to be identified) Slide 37
29	Webby	Representing impact / theory of change visually is a nice touch and something worth bringing into more prominently to our engagement messaging.	Positive Reaction	impact/ theory of change
30	Staff	Rather than send (a challenge) to one person directly, I think people would prefer to broadcast their "good deed" to a wide audience and gain the social and moral kudos you get from aligning yourself with an NGO.	Insight	Interaction
31	Webby	Login/ SSO would be great, remember that different countries deal differently with privacy and cookie regulations	Insight	Interaction
32	Webby	Add a functionality when the challenge is over, instead of filling it for nothing to get a button "this action is over, see all themes related" or a "see the impact"	Actionable Suggestion	interaction design	Design a view for returning to a challenge page after you've finished it.	If you've already done the challenge, and you return to the page of the challenge, it will show that you did it and show the challenge metrics, and link you to your profile page to see your individual contribution.
33	Webby	Go further and add a layer of gamification regarding "being specific and listing actions" Have am awarded point system with leader boards	Actionable Suggestion +2	interaction design	-	we need to get the profile flow right before adding gamification of any sort. Out of scope
34	Webby	Adding in details every time to login will be annoying. Is there a chance to work with either facebook, instagram, or twitter to have one-button login? This way you could also mine their social media data.	Actionable Suggestion+3	interaction design	-	social login - not in MVP P4
35	Webby	How many of these interactions take place within P4 and how many take place within a third party platform (like a CRM or call platform)?	Question	interaction design
36	Webby	Limit the number of steps of an action to (ideally) three.	Actionable Suggestion	interaction design, content strategy	-	This feels arbitrary. ask SPMs for default actions (?)
37	Webby	The alerts idea seems like it would best integrated on a campaign-by-campaign basis and something NROs can work in using other engagement systems. Would be a low P4 priority for me.	Actionable Suggestion	interaction design, content strategy		We should not include mobile notifications in MVP P4
38	Webby	Connecting to related content after an challenge seems a bit backwards if thinking of the ladder of engagement. Action-takers should be prodded up towards more meaningful action, not back down to background content. I would advocate positioning this the opposite way, where folks wading through content are pushed towards action / conversion platforms.	Actionable Suggestion	interaction design, content strategy	- Revisit how "learn more" material is surfaced - Keep track of web cookies to give relevant content to the user based on what they've seen/read/done	- Web experience is not as linear as the person suggests, users mind land direclty in the challenge without reading the content
39	Staff	If one of the actions are to take a photo, perhaps it can be linked to IG or Snapchat? Something similar to Nat Geo's #myclimateaction http://yourshot.nationalgeographic.com/tags/myclimateaction/#/	Insight	Interaction, benchmark
40	Staff	Personalized dashboard is key to engagement and the supporter journey	Positive Reaction	personalization
41	Supporter	"Follow this campaign" gives us permission to contact users more intensely about campaigns and fundraising solicitations.	Positive Reaction	personalization
42	Supporter	Be more transparent: give supporters a "report card" or progress report on the actions they took with GP this year and what impact it had.	Actionable Suggestion	personalization, transparency about impact	write out the user roles (individual, campaign, ship, org) and what activities each role can do on the website. This should be in a simple list of each role and what they need to do on the site.	This is part of the profile flow.
43	Supporter	Reminders, notifications and location-based prompts strike me as things that should be used very carefully, perhaps sparingly	Concern	privacy
44	Webby	I'm confused about the data implications for "following'" a campaign. Does it translate into following one or multiple social media channels? Or that the webpage itself alters the content shown for repeat visitors based on cookies/tracking?	Concern +2	privacy
45	Webby	Concern on privacy for location usage. Not many people read when request to access their location but they will blame after they recognise that we use their location later on. Location feature is a little invasive. The location idea is nice, but serves a very small portion of site users considering the majority of visitors are lower on the engagement ladder and not ready to give over that kind of info.	Concern +7	privacy
46	Webby	There should be an intermediate step before asking people's locations.	Actionable Suggestion	privacy	- Design the flow with a privacy and security lens -Design an anonymous flow	Anonymous flow
47	Staff	I am really missing is how this can be used to better engage employees. We know our staff are overwhelmed with information, are keen to be engaged, listened to and want to feel more of what is going on and the impact of the work we do. I think there are so many possibilities for us to use these same tools to enage our staff.	Insight	staff engagement
48	Supporter	"Get involved" doesn't sound inspiring. Use "take a stand" or "make a difference" instead.	Actionable Suggestion	taxonomy, content strategy	-	work w comms hubs on copy
49	Supporter	Make the categorization of a "challenge" customizable to other more welcoming tags (i.e. Request' or 'Ask')	Actionable Suggestion	taxonomy, content strategy	Define everything as a challenges. Understand what we mean by actions and challenges	comms hubs + remixing for context guide
50	Webby	Use a gradation that implies both time and impact without diminishing the impact of the little actions. Something like: Lightning action / quick action / big action / huge action. This could also resolve the issue mentioned above about the potential lack of correlation between impact and time	Actionable Suggestion	taxonomy, content strategy, visual design	- Revisit the way we visualize impact
51	Webby	Explain why certain challenges needs to be done and what impact it will have (i.e. PFC label)	Actionable Suggestion	transparency about impact	-	We are doing this already in slide 13.
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