School of Business Administration_Theses Catalogue
 Share
The version of the browser you are using is no longer supported. Please upgrade to a supported browser.Dismiss

View only
 
 
ABCDEFGHI
1
SCHOOL OF BUSINESS ADMINISTRATION
2
B.A. in Marketing and Communications: Strategic Marketing Plan
3
Supervisor: Chris Shallow
4
YEARGRADECOMPANY NAMETHESIS TITLE (if different from company name)INDUSTRYSTUDENT'S NAMEADVISOR'S NAMESHELF MARKLOCATION
5
2018
6
2018Eastman Kodak
Company
What strategy should Eastman Kodak Company develop to differntiate its products and regain a long-term sustainable competitive advantage?Asanbekova, LeilaFiala, Dan Ravick
BA 2018
BA ASA
LIBRARY FRONT DESK
7
Avon Products, Inc.What strategic steps should Avon implement to differentiate its direct marketing strategy to increase market share and regain a sustainable competitive advantage?Babickaja, RevekkaShallow, Christopher
BA 2018
BA BAB
LIBRARY FRONT DESK
8
ADICK's Sporting Goods, Inc.Which strategic alternatives should Dick's Sporting Goods implement to sustain its growth in the market and compete with its competitors more efficiently?Bakula, MartinVondrackova, SylviaBA 2018 BA BAKLIBRARY FRONT DESK
9
AUlta Beauty Inc.Despite Ulta's exponential growth in the past two years, how should they continue to move forward to sustain and maintain their market share in the US?Connolly, AnnShallow, ChristopherBA 2018 BA CONLIBRARY FRONT DESK
10
Kohl's Corp.Which strategic and marketing initiatives should Kohl's implement to be able to keep customers when all the options can be evaluated within one click of a button?Damaschina, AnastasiaShallow, ChristopherBA 2018 BA DAMLIBRARY FRONT DESK
11
Ryohin Keikaku Co., Ltd. (MUJI)What changes in strategic marketing plan should MUJI apply to remove cultural barriers and gain competitive advantage in the European market?Doan, AnhMeissner, GabrieleBA 2018 BA DOALIBRARY FRONT DESK
12
Nokia NetworksWhat alternative marketing strategy should Nokia Networks implement to improve its financial performance?Dmitrii, ShpakovFiala, Dan RavickBA 2018 BA DMILIBRARY FRONT DESK
13
APandora A/SWhat strategies should Pandora implement to increase profits and regain a long term sustainable competitive advantage?Idinova, AltynaiVondrackova, SylviaBA 2018 BA IDILIBRARY FRONT DESK
14
AStitch FixHow can Stitch Fix capture more value from the market and achieve a sustainable competitive advantage?Jaber, AllysonFiala, Dan RavickBA 2018 BA JABLIBRARY FRONT DESK
15
AZoes Kitchen Inc.What strategic marketing initiatives should Zoes Kitchen implement to maintain a sustainable competitive advantage and achieve sustainable growth while improving its fiscal health? What are the potential implications of the acquisition by CAVA?Klinge, AylinMeissner, GabrieleBA 2018 BA KLILIBRARY FRONT DESK
16
Starbucks Corp.How should Starbucks Corporation move forward to sustain and maintain its competitive advantage in the growing and continuously expanding coffee market whitout destroying the core value of the business?Kosolapova, AlexandraMeissner, GabrieleBA 2018 BA KOSLIBRARY FRONT DESK
17
Spotify Technology S.A.Which improvements to its marketing strategy should Spotify implement to reduce expenses, become profitable and gain sustainable competitive advantage?Mikryukova, YuliyaShallow, ChristopherBA 2018 BA MIKLIBRARY FRONT DESK
18
GoPro Inc.What strategy should GoPro implement to regain a sustainable competitive advantage?
Moles, JanFiala, Dan RavickBA 2018 BA MOLLIBRARY FRONT DESK
19
Avon Products, Inc.Should Avon Products, Inc keep its original business model or implement a new sales and marketing strategy to regain profits and a sustainable competitive advantage?Morales, Maria Camila OrdonezFiala, Dan RavickBA 2018 BA MORLIBRARY FRONT DESK
20
AsosWhat strategic direction should Asos take to achieve its goal of the sustainable market leadership on the UK fashion market?Mykulenko, ValentynaMeissner, GabrieleBA 2018 BA MYKLIBRARY FRONT DESK
21
Ebay Inc.What strategy should eBay implement to achieve long term sustainable competitive advantage on the market and expand globally?Neskoromna, AnastasiyaShallow, ChristopherBA 2018 BA NESLIBRARY FRONT DESK
22
Mattel Inc.What strategic moves should the company Mattel implement to increase customer demand for its products and overcome the challenges of the prevailing technology-driven market?Nozdrina, PolinaShallow, ChristopherBA 2018 BA NOZLIBRARY FRONT DESK
23
AMarks & Spencer Group What strategy should Marks & Spencer implement to regain its position on the market and differentiate itself from its competitors?Somosova, ZuzanaShallow, ChristopherBA 2018 BA SOMLIBRARY FRONT DESK
24
HTC Corp.Should the company focus on a different target market, and what other strategy adjustments can it make to raise revenues?Voloshina, AnastasiaShallow, ChristopherBA 2018 BA VOLLIBRARY FRONT DESK
25
Pandora Media Inc.Which critical strategic improvements should Pandora Media implement to regain its lost subscribers, to increase its stock price in the future, minimize its losses and return to profit?
Vorotnikova, MariaShallow, ChristopherBA 2018 BA VORLIBRARY FRONT DESK
26
BaswareWhat marketing strategy should Basware implement in order to remedy its shrinking market share and achieve sustainable growth?Yermek, OralkhanShallow, ChristopherBA 2018 BA YERLIBRARY FRONT DESK
27
Michael KorsWhich critical strategic improvements to its marketing strategy should Michael Kors implement to differentiate itself from its competitors and create a long-term sustainable competitive advantage?Zhandarova, MariiaShallow, ChristopherBA 2018 BA ZHALIBRARY FRONT DESK
28
2017
29
Adobe Systems Inc.
Will the company's current subscription marketing strategy allow it to retain its customers and reputation, and is the same strategy applicable in the Virtual Reality market?Arkhangelskiy, AlexeyShallow, Christopher
BA 2017
BA ARK
LIBRARY FRONT DESK
30
A
Burberry
Group PLC.
Burberry's shares have dropped due to weak wholesale revenues in Asia. What strategic marketing plan should be implemented to improve its financial performance and gain a competitive advantage in luxury fashion market?Bui, Kieu TrinhMeissner, Gabriele
BA 2017
BA BUI
LIBRARY FRONT DESK
31
APUMAWhich strategic and marketing initiatives should Puma implement in order to stabilize its position on the market and gain sustainable cmpetitive advantage?Candova, KristynaVondrackova, Sylvia
BA 2017
BA CAN
LIBRARY FRONT DESK
32
A
British American
Tobacco PLC.
How can British American Tobacco maintain its market leadership while facing various external threats from increasingly extensive regulation and enhance its image as a responsible corporate citizen?Cao, Trang HienShallow, Christopher
BA 2017
BA CAO
LIBRARY FRONT DESK
33
CostcoWhat strategic marketing plan should Costco WHolesale Corporation implement in order to sustain its competitive advantage?Duongova, Hoai UyenShallow, Christopher
BA 2017
BA DUO
LIBRARY FRONT DESK
34
Sodastream
International LTD.
What more actions should SodaStream take to further improve its financial performance within a highly competitive soft drinks market?Frantisova, AlexandraShallow, Christopher
BA 2017
BA FRA
LIBRARY FRONT DESK
35
Herbalife LTD.What strategic plan should Herbalife implement to improve its reputation, raise its revenues and become successful and respected company?Horska, NikolaShallow, Christopher
BA 2017
BA HOR
LIBRARY FRONT DESK
36
New York Times
Company
While the NYT faces decreased revenues from printed paper and advertising, which strategy should it implement to increase readership and how it should be positioned on the market?Lolua, MariamShallow, Christopher
BA 2017
BA LOL
LIBRARY FRONT DESK
37
Prada S.P.A. Co.How Prada S.p.A. should change and implement their actual Marketing Strategy, in order to increase the Prada brand value?Livadaru, ElenaFiala, Dan Ravick
BA 2017
BA LIV
LIBRARY FRONT DESK
38
Callaway Golf
Company
What marketing strategy should Callaway undertake to maintain their leading market position in stagnating golf market?Kebort, TomasFiala, Dan Ravick
BA 2017
BA KEB
LIBRARY FRONT DESK
39
Ralph Lauren
Corporation
What strategy should Ralph Lauren Corporation implement to regain a sustainable competitive advantage?Kurbieva, DianaShallow, Christopher
BA 2017
BA KUR
LIBRARY FRONT DESK
40
Nike, Inc.How Nike, operating in a changing industry, can gain a new direction resulting in enhanced profitabilityMakhatadze, AleksandreShallow, Christopher
BA 2017
BA MAK
LIBRARY FRONT DESK
41
A
Compagnie Générale
Des Eablissements
Michelin SCA
Which marketing strategy should Compagnie Générale des Eablissements Michelin implement to sustain competitive advantage and sustain revenue growth?Menke, Katrin JuliaVondrackova, Sylvia
BA 2017
BA MEN
NON-DISCLOSED UNTIL DECEMBER 2019
42
McDonald's
Corporation
What should McDonald's change in their marketing and strategic plan in order to improve and maintain its competitive advantage and to regain a positive brand image.Nguyen, LoanMeissner, Gabriele
BA 2017
BA NGU
LIBRARY FRONT DESK
43
ACoach Inc.Which marketing actions embedded in its strategic marketing plan should Coach Inc. introduce in order to increase the annual growth rate significantly above 7% and thus create sustainable competitive advantage in the accessible luxury fashion brand segment?Pavlik, MartinMeissner, Gabriele
BA 2017
BA PAV
LIBRARY FRONT DESK
44
Electronic Arts, Inc.Will company's current marketing strategy allow it to retain customers in the future and manage reputation issues?Shkolnikov, AlexandrFiala, Dan Ravick
BA 2017
BA SHK
LIBRARY FRONT DESK
45
A
L'Occitane
International S.A.
Which marketing strategy should L'Occitane implement to gain market share in Asia?Stratulat, MihaelaShallow, Christopher
BA 2017
BA STR
LIBRARY FRONT DESK
46
TripAdvisorHow should TripAdvisor create a compelling customer experience and which strategy should it implement to achieve sustainable growth?Suladze, MariamShallow, Christopher
BA 2017
BA SUL
LIBRARY FRONT DESK
47
Fitbit Inc.While Fitbit Inc. faces shrinking market share how should its marketing strategy be developed or changed to continue growth among mainstream buyers, increase its market share, and maintain its competitive advantage among competitors?Tarassenko RomanShallow, Christopher
BA 2017
BA TAR
LIBRARY FRONT DESK
48
AWhole Foods Market Inc.What strategic marketing initiatives should Whole Foods implement, together with Amazon, in order to revitalize Whole Foods' overall growth prospects, and ensure the long term competitive viability of the company in the food retail industry, both online and offline?Tom, JustineMeissner, Gabriele
BA 2017
BA TOM
LIBRARY FRONT DESK
49
WD-40Can the WD-40 Company remain successful by
marketing just one product?
Ulanov, AnuarFiala, Dan Ravick
BA 2017
BA ULA
LIBRARY FRONT DESK
50
2016
51
SkyWhat might be the best marketing strategy for Sky to maintain its competitive advantage in a highly competitive fast changing market?Bubigayeva, MeruyertShallow, ChristopherBA 2016
BA BUB
LIBRARY FRONT DESK
52
NvidiaWhat marketing strategy should Nvidia implement to achieve a sustainable competitive advantage in the semiconductor industry?Bushmakin, IvanShallow, Christopher
BA 2016
BA BUS
LIBRARY FRONT DESK
53
Twitter, Inc.How should Twitter cchange its marketing strategy in order to gain a sustainable competitive advantage that would ensure user-base growth profitability?Cibulka, JanVondrackova, Sylvia
BA 2016
BA CIB
LIBRARY FRONT DESK
54
A
Lululemon
Athletica
Inc.
Which marketing strategy should Lululemon implement to gain competitive advantage and help ensure continuous revenue growth? Fening, EllenShallow, Christopher
BA 2016
BA FEN
LIBRARY FRONT DESK
55
KeurigWill Keurig's expansion to Europe, thrugh the acquisition of JAB Holding Company, be a successful strategy?Fernadnez, IsabelShallow, ChristopherBA 2016
BA FER
LIBRARY FRONT DESK
56
Mulberry Group PLCWhat new strategic marketing approaches should Mulberry implement in order to improve its financial performance and ranking within the luxury fashion industry?Frankova, KristynaShallow, ChristopherBA 2016 BA FRALIBRARY FRONT DESK
57
NetflixDoes Netflix marketing strategy need to change after penetrating current markets? If so, how does it need to change?Guryca, JanShallow, ChristopherBA 2016
BA GUR
LIBRARY FRONT DESK
58
NupharoStrategic marketng plan for Nupharo a private Czech companyJureckova, KaterinaShallow, ChristopherBA 2016
BA JUR
LIBRARY FRONT DESK
59
Vera Bradley, Inc.How should Vera Bradley change its marketing strategy to attract new customers without losing old ones?Kickova, TerezaShallow, ChristopherBA 2016 BA KICLIBRARY FRONT DESK
60
Malaysia Airlined
Berhad
How should Malaysia Airlines Berhad change its marketing strategy in order to retain customer trust and achieve sustainable competitive advantage?Malyuga, VeronikaShallow, ChristopherBA 2016
BA MAL
LIBRARY FRONT DESK
61
Turkish AirlinesWhat marketing strategy should Turkish Airlines implement to gain a lasting competitive advantage in the airline industryRahmanova, ShirinShallow, ChristopherBA 2016
BA RAH
LIBRARY FRONT DESK
62
UPSWhat strategy should UPS implement in order to decrease its over-dependence on the US market and maintain a long-term sustainable completitive advantage in the light of Amazon's entry into the market?Reutskaya, MariaShallow, ChristopherBA 2016
BA REU
LIBRARY FRONT DESK
63
A
Tractor Supply
Company (TSC)
Which steps should TSC as a retailer take in order to develop a stronger brand name and increase public awareness of its established sub-company in such a highly competitive market?Ruml, DanielShallow, Christopher
BA 2016
BA RUM
LIBRARY FRONT DESK
64
A
Build-A-Bear
Workshop
How could Build-A-Bear Workshop increase its brand's awareness in the new and already existing markets in an effective and cost-efficient way?Savina, AnnaShallow, Christopher
BA 2016
BA SAV
LIBRARY FRONT DESK
65
Mercedes-BenzHow should Mercedes-Benz's car division modify its marketing strategy in the view of the current and forecasted changes in automotive technology?VU Khan, ToanShallow, ChristopherBA 2016
BA VU
LIBRARY FRONT DESK
66
Barnes & NobleWhat strategic steps Barnes & Noble should take to regain a competitive advantage, increase its sales, gain success in the digital market, and differentiate itself from competitors?Zeinelova, BinurShallow, ChristopherBA 2016
BA ZEI
LIBRARY FRONT DESK
67
Take-Two
Interactive
What might be the best marketing strategy for Take-Two Interactive to maintain its competitive advantage in a highly competitive fast changing market?Zemlyanskiy OlegShallow, Christopher
BA 2016
BA ZEM
LIBRARY FRONT DESK
68
2015
69
2015NintendoArnautovic, SendinShallow, ChristopherBA 2015
BA ARN
LIBRARY FRONT DESK
70
AGAP Inc.With increasing competition in the apparel industry, what strategies can Gap Inc. implement to strengthen its competitive advantage?Apparel & textile productsDilworth, JuliaShallow, ChristopherBA 2015 BA DILLIBRARY FRONT DESK
71
Norwegian Air Shuttle ASAThe Chinese market is a very interesting potential market for airlines because of the emerging middle class and ever rising demand for flights to Europe. Which marketing strategy should Norwegian Air Shuttle ASA adopt in order to be succesful in entering Chinese market?Dudys, FilipShallow, ChristopherBA 2015
BA DUD
LIBRARY FRONT DESK
72
ATrimoAn investigation of more effective ways of marketing of Qbiss One system in the Czech Republic in order to diminish the time of acquisition of a new partner/customer.Building Envelope SolutionsJamnicka, KristynaShallow, ChristopherBA 2015
BA JAM
NON-DISCLOSED UNTIL DEC 2018
73
Blackberry LimitedBlackberry's sales declined by 69% due to high competition in the market and a lack of innovation when needed compared to the previous year (2014), (Blackberry Limited, 2015); therefore, what strategy should Blackberry develop and implement to increase its sales and regain its revenues?Kim, AlexandrShallow, ChristopherBA 2015
BA KIM
LIBRARY FRONT DESK
74
AAmerican ApparelAn analysis of the strategic marketing plan of the American Apparel company and an examination of how the company can move forward from the crisisApparel & textile productsKovarikova, DitaShallow, ChristopherBA 2015 BA KOVLIBRARY FRONT DESK
75
L'OrealStrategic marketing plan for L'Oreal group brand emphasis on the beauty industry CosmeticsLastras Melo, MariaVondrackova, SylviaBA 2015 BA LASLIBRARY FRONT DESK
76
Brunswick Corporation: Life FitnessWith the growth in industry of leisure and recreational products new challenges have arrived, can the company gain competitive advantage by applealing to a wider audience through digital channel optimization?Health and FitnessPererva, AntonShallow, ChristopherBA 2015
BA PER
LIBRARY FRONT DESK
77
ATescoIn 2015, Britain's biggest retailer Tesco plc reported its worst results ever, with a pre-tax loss of $9.6 billion (the sixth biggest loss in UK corporate history). How would Tesco change its marketing strategy to regain its competitive advantage in the UK?Saidova, MarikaShallow, ChristopherBA 2015 BA SAILIBRARY FRONT DESK
78
Christian DiorWith which marketing and branding strategies can the company maintain its positioning as the ultimateluxury house designing haute couture pieces whilst, at the same time, still marketing and positioning itself as one of the leading luxury brands in a new digitalized world?Szuscikova, PatrycjaShallow, ChristopherBA 2015
BA SZU
LIBRARY FRONT DESK
79
Blue NileStrategic marketing plan for online jewelry retailer Blue NileVoitehovschi, AlexandrShallow, ChristopherBA 2015 BA VOILIBRARY FRONT DESK
80
AMarks & SpencerFor the first time in four years, Marks & Spencer's clothing sales rose (but by just 0.7%). What strategy should the company adopt and implement to gain a lasting competitive advantage in selling womenswear and increase revenues?Vitarigova, MalikaShallow, ChristopherBA 2015
BA VIT
LIBRARY FRONT DESK
81
2014
82
2014AElectronic Arts Inc.Which marketing strategies should Electronic Arts Inc. adopt to increase their customer perception?Video games; interactive entertainmentDvorak DanielShallow, ChristopherBA 2014 BA DVOLIBRARY FRONT DESK
83
AKrispy KremeHow should Krispy Kreme implement a franchise program, which will not fail again?RestaurantGiorgadze, EllenShallow, ChristopherBA 2014 BA GIOLIBRARY FRONT DESK
84
OriflameStrategic marketing plan for Oriflame brandCosmeticsHolubova, IvanaShallow, ChristopherBA 2014 BA HOLLIBRARY FRONT DESK
85
AMichael Kors Holdings Ltd.Strategic marketing plan for Michael Kors holdings Ltd.Apparel & textile productsHorsakova, DenisaShallow, ChristopherBA 2014 BA HORLIBRARY FRONT DESK
86
ABlackberry Ltd.An analysis of the strategic marketing plan of Blackberry Limited and examination of its current "turnaround" strategyCommunications equipmentKim, KonstantinShallow, ChristopherBA 2014 BA KIMLIBRARY FRONT DESK
87
AFord Motor Co.Strategic marketing plan for the Ford motor companyAutomotiveKorshunov, KirillShallow, ChristopherBA 2014 BA KORLIBRARY FRONT DESK
88
AMazdaAn evaluation of whether Mazda's marketing strategy matches its corporate strategy and its ability to create competitive advantageAutomotiveKosek, VladimirShallow, ChristopherBA 2014 BA KOSLIBRARY FRONT DESK
89
ACarnival CorporationStrategic marketing plan for Carnival Corporation & PLCHospitality & tourismKubat, MichalShallow, ChristopherBA 2014 BA KUBLIBRARY FRONT DESK
90
Restoration HardwareStrategic marketing plan for the home furnishing and decoration brand Restoration HardwareHome furnishing storesMrozek, MiloszShallow, ChristopherBA 2014 BA MROLIBRARY FRONT DESK
91
Abercrombie & FitchAn analysis of the strategic marketing plan of Abercrombie & Fitch and an examination of the company's success in the future if it continues to use its currect strategyApparelMoudra, MichaelaShallow, ChristopherBA 2014 BA MOULIBRARY FRONT DESK
92
ARWE GasnetAn evaluation of which marketing communications strategy RWE Gasnet should implement to position itself as an efficient reliable and professional distributor of natural gas in the Czech RepublicNatural gasNguyen, Nam BaShallow, ChristopherBA 2014 BA NGULIBRARY FRONT DESK
93
Yahoo!Yahoo! after Alibaba I.P.O., with Marissa Mayer at the helm: finding a firm competitive position for 2020Internet mediaPetrus, OliverShallow, ChristopherBA 2014 BA PETLIBRARY FRONT DESK
94
AAcer Inc.Does Acer's strategic marketing plan offer a sustainable competitive advantage for the company?Computer hardware and storageProbst, TomasShallow, ChristopherBA 2014 BA PROLIBRARY FRONT DESK
95
2013
96
2013Salesforce.comStrategic marketing plan for Salesforce.comCloud computingAlieva, MilanaShallow, ChrisBA 2013 BA ALIMB Archive
97
Apple Inc.How can Apple maintain their market position, evading the constant threat from Samsung and Google?Hardware; communications equipmentDeda, DominikShallow, ChrisBA 2013 BA DEDMB Archive
98
Hewlett-Packard Enterprise GroupMatkovic, MarkoGordon-Smith, SimonBA 2013 BA MARMB Archive
99
ANike Inc.Strategic marketing plan for Nike brand and whether the company's marketing strategy to be seen as lifestyle brand is successful or notApparel, accessories-- athletic footwear, sport equipmentsMatlochova, VeronikaShallow, ChristopherBA 2013 BA MATMB Archive
100
AAsosStrategic marketing plan for the pure play fashion retailer AsosClothing retailMeunier, MagdalenaShallow, ChristopherBA 2013 BA MEUMB Archive
Loading...
Main menu