Holiday Season 2018 Email Planner by Icegram
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To Download & Edit this Sheet, Go To File > Download as > Excel
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Date of SendingEmail TypeEmail Content OverviewOpen RatesClick Rates
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Halloween
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3rd October, 2018Warm upThis is the best time to start building a connection with your list again if you haven't kept your list warm for a long time. You may ask for suggestions / feedback. Send good resources to them like pdf, nice collection of images, ppts, some case studies, funny videos, etc.
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8th October, 2018 Halloween related contentYour audience may be looking out for some tips to grow sales and prepare for Halloween. Giving valuable materials like resources, tools, tips, etc. makes your audience go crazy about your brand. In fact, they also get a sense that you have something important to offer which will be valuable to them.
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12th October, 2018Freebies / Product use for HalloweenYou may provide a freebie or trial version of your product. You may even send how your product can be used better during Halloween. Support it with testimonials if you have.
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18th October, 2018Content + coming soon teaserSend some relevant content related to sales and marketing. Don't disclose your offer. Just create excitement among audiences that something is coming up so that they won’t forget to check out your main offer email that will be lined up.
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24th October, 2018Halloween offerReveal your Halloween offer. Add scarcity and urgency triggers. You may also give coupon code in advance if you have any but which can be redeemed only during the sale period.
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29th October, 2018 Offer reminder emailSend a reminder offer email so that customers don't forget about your offer.
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31st October, 2018Countdown emailFor those who haven't purchased yet, send them an email that the offer is coming to an end. They should make a purchase before time runs out or stock gets empty.
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1st November, 2018Gratitude after HalloweenThank your audiences for making a purchase with you. Also assure them that you will be there to resolve their queries as and when required.
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ThanksGiving / Black Friday / Cyber Monday
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6th November, 2018ThanksGiving, Black Friday, Cyber Monday related contentProvide valuable materials related to Black Friday. This includes holiday statistics as to how much e-commerce revenue will grow on these days compared to previous years, what will be the impact of mobile shopping, what are customer preferences and how they have evolved over years, what products different age groups will buy more in the offer, etc.
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12th November, 2018Freebies / Product use for ThanksGiving, Black Friday, Cyber Monday, offer coming soon teaserEducate your users about the best ways they can use your product to gain more sales during the Black Friday & Cyber Monday period. Provide any freebies, trial version or limited time access to the tools you use. Hint about your main offer teaser in P.S without mentioning your offer.
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17th November, 2018ThanksGiving, Black Friday & Cyber Monday offerDisclose your main offer. Mention the T&C's. Add scarcity and urgency triggers. Also add some relevant resources that can help your audience.
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20th November, 2018Reminder email Send a reminder offer email so that customers don't forget about the offer.
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22nd to 26th November 2018Countdown emailFor those who haven't purchased yet, send them an email that the offer is coming to an end. Highlight urgency and scarcity trigger more to encourage users to take an action quickly.
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28th November, 2018Gratitude after Cyber MondayThank your audiences for making a purchase with you. Assure them that if they face any troubles, you are there to solve them out.
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Christmas / Boxing Day
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7th December, 2018Christmas related contentProvide valuable content related to Christmas - graphics, designs, PDF's, content, stats, shopping pattern, etc.
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14th December, 2018Freebies / Product use for ChristmasFree tools link or trial version of your product. You may even send how your product can be used better to grow sales during Christmas. Add testimonials if you have some.
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19th November, 2018Christmas offerTell audiences about your main offer. Add scarcity and urgency triggers.
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22nd December, 2018Offer reminder before emailSend a reminder offer email so customers don't forget about your offer.
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25th & 26th December, 2018Countdown during Christmas / Boxing DayFor those who haven't purchased yet, send them an email that the offer is coming to an end. Focus more on the scarcity and urgency triggers to divert customer's attention there.
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27th December, 2018Gratitude after Christmas / Boxing Day Thank your audiences for making a purchase with you. Promise them to resolve their difficulties if they face any.
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1st January, 2019New Year wishesJust warm greetings for New Year. Thank your customers for all the love and support they have given you. Also promise your customers that you will go beyond your current level to give and serve your customers with the best.
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Disclaimer - The above email planner takes into consideration all important holiday season days. It's not compulsory that you have to select only these days, run the same campaigns as mentioned. But, this is what generally the majority of people follow because this planner involves building a long-term customer relationship, provide them with valuable content because they need that, give them the best offers which they accept happily and give you soaring profits in return. You can run your marketing campaigns for all seasons or only for a specific season or days based on your past holiday season performance. It all depends on you as to what you find best for your store / website / business.
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