ABCD
1
SEO CheckpointGuideTools To Help
2
๐Ÿ”ŽGeneral SEO
3
Set up Google AnalyticsGuideGoogle Analytics
4
Set up Google Search Console GuideGoogle Search Console (GSC)
5
Connect Google Analytics to Google Search ConsoleGuideGoogle Analytics, Google Search Console
6
Add 'trust' pages (About us, Contact, Privacy Policy and TOS)GuideManual
7
Ensure you are secure with HTTPS and get a free SSLGuideCloudflare, AWS
8
๐Ÿ”ŽSEO Research
9
Talk to customers to find their pain pointsGuideManual
10
Conduct keyword research for your productsGuideAhrefs, Semrush, Keyword Insights
11
Find category page opportunitiesGuideAhrefs, Semrush, Keyword Insights
12
Run keyword research for content opportunitiesGuideAhrefs, Semrush, Keyword Insights
13
Review your competitors SEOGuideAhrefs, Semrush
14
Understand the intent of the keyword you have foundGuideKeyword Insights
15
๐Ÿ”ŽProduct Page SEO
16
Fix Shopify's product URL structure GuideManual
17
Keep URLs shortGuideManual
18
Ensure every product has a unique description GuideManual
19
Use high quality photos & videoGuideManual
20
Link out to similar productsGuideManual
21
Add FAQs around your productGuideManual
22
Collect reviews for your productsGuideJunip, Reviews.io
23
Add structured data (product info & reviews)GuideManual (some review apps do this for you)
24
Link to any categories the product exists inGuideManual
25
Offer alternatives for out of stock productsGuideManual
26
Collect emails for out of stock productsGuideKlaviyo
27
Redirect expired products to the category pageGuideManual
28
๐Ÿ”ŽCategory Page SEO
29
Have a main target keyword for each collectionGuideAhrefs, Semrush, Keyword Insights
30
Keep URLs short - have it as your target keywordGuideManual
31
Optimise your category name for the main target keywordGuideManual
32
Write a category descriptionGuideSurferSEO
33
Include breadcrumbsGuideManual
34
Add structured dataGuideManual
35
Add reviews to your category pagesGuideManual
36
Create sub-collections to target long tail keywordsGuideAhrefs, Semrush, Keyword Insights
37
Add internal links to sub-collectionsGuideManual
38
Add FAQs to your collectionsGuideSurferSEO
39
Link out to relevant contentGuideManual
40
Add a structure to your collectionsGuideManual
41
Create a faceted navigation strategyGuideManual
42
๐Ÿ”ŽContent Strategy
43
Set up a content strategyGuideAhrefs, Semrush
44
Map the target keywords to the relevant intent of the userGuideKeyword Insights
45
Create BOFU content to drive traffic and salesGuideSurferSEO, Clearscope, RankScience
46
Create higher funnel content to drive higher volumes of traffic (and collect emails)GuideSurferSEO, Clearscope, RankScience
47
Ensure all content keyword-targeted is optimisedGuideSurferSEO, Clearscope, RankScience
48
Write for the user & not for search enginesGuideSurferSEO, Clearscope, RankScience
49
Ensure target keyword is in URL, page title and headlineGuideManual
50
Only use one H1 on each piece of contentManual
51
Use subheadings to show the hierarchy of your contentManual
52
Use alt text for your imagesManual
53
Link to relevant categories, products and other articlesManual
54
Don't be afriad to link out to relevant resourcesManual
55
Set up open graph tags so content displays well when sharedCanva
56
Create content to drive links (stats articles)GuideSurferSEO, Clearscope, RankScience
57
Identify & remove content cannibalisationGuideSitebulb, Screaming Frog, Ahrefs
58
Ensure you don't create the same content twiceGuideSiteliner
59
Use a hub approach to ensure your content supports each otherGuideSurferSEO, Clearscope, RankScience
60
Regularly update your contentGuideSurferSEO, Clearscope, RankScience
61
Remember EEAT (Experience, Expertise, Authoritativeness,Trustworthiness)GuideManual
62
๐Ÿ”ŽOff-page SEO
63
Create your link building strategyGuideAhrefs, Semrush, SurferSEO
64
Review your competitors links and reach out the the best opportunitiesGuideAhrefs, Semrush, Moz
65
Set up HARO and respond to relevant requestsGuideHARO, Terkel, Response Source, #JournoRequest
66
Add your images to UnsplashGuideUnsplash, Pixsy
67
Add your images & products to PR servicesGuidePress Loft, PR Shots
68
Turn your unlinked brand mentions into linked onesGuideAhrefs, Buzzsumo, Semrush
69
Run a Digital PR campaignGuideBuzzsumo
70
Get your product featured in gift guidesGuideAhrefs, Buzzstream, Mailshake
71
Get your product featured in product round upsGuideAhrefs, Buzzstream, Mailshake
72
Send your product to bloggers to be reviewedGuideAhrefs, Buzzstream, Mailshake
73
Get interviewed on podcasts & blogsGuideAhrefs, Buzzstream, Mailshake
74
Reach out to local publicationsGuideAhrefs, Buzzstream, Mailshake
75
Fix any broken backlinksGuideAhrefs, Semrush
76
๐Ÿ”ŽBranded SEO
77
Review your branded keywords and make sure you're #1GuideAhrefs
78
Create a discount code pageGuideManual
79
Create a reviews pageGuideJunip, Reviews.io
80
Create comparison content with competitorsGuideManual
81
Create competitor alternative contentGuideManual
82
๐Ÿ”ŽSite Speed Optimisation
83
Use a ecommerce-specialist web hosting serviceGuideCloudways, Siteground, Kinsta
84
Use a server that is closest to your target marketGuideCheck Host
85
Set up a CDN (content delivery network)GuideBunnyCDN, Cloudflare, KeyCDN
86
Enable GZIP compressionGuideVarvy, GiftofSpeed
87
Check if your website is served over HTTP/2GuideHTTP2 Pro, KeyCDN
88
Use cachingGuideWP Rocket, Swift Performance, W3 Total Cache
89
Minify your JS/CSS filesGuideWP Rocket, Autoptimize, W3 Totale Cache
90
Reduce image sizes before uploadingGuideShortpixel, Imagify
91
Enable lazy loadingGuideManual (automatic on Shopify)
92
Display images in next-gen formatsGuideManual (automatic on Shopify)
93
Keep your technolgy up to date GuideManageWp
94
Keep your database optimisedGuideWP Rocket
95
๐Ÿ”ŽTechnical SEO
96
Make sure you only have one subdomain (www. or non-www.)GuideHttpStatus
97
Create an XML sitemap and submit it to the Google Search Console (GSC)GuideGoogle Search Console
98
Fix missing and duplicate meta titles & descriptionsGuideSitebulb, Screaming Frog
99
Create robots.txt fileGuideYoast SEO, Wordpress, Google Search Console
100
Consolidate duplicate URLs with canonical tagGuideSitebulb, Screaming Frog