Cold Email Platform Analysis
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ABCDEF
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Clear winner
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Positive, but not ahead of another
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Did not offer much
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autokloseFoundlyGrowbotsGrowlabshubsell
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Data
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What are their data sources?Database + supplemenatryAd hoc researched done using their scraping tool. Database + supplemenatryDatabase + supplemenatryAd hoc researched done by vetted and trainned researchers using proprietory software
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What is the geographical coverage of the data?No prospecting in EUNo prospecting in EU No prospecting in EU No prospecting in EU Countries with languages based on the Alphabet (e.g. not Chinese, Arabic, Korean scripts etc)
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What type of variables do you provide for every row?Typical data + SIC codesTypical dataTypical data + revenue + technologies usedTypical dataTypical data + gender + time in the position + revenue
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Always append Linkindin company profile URL and personal profile URL?NoYesNoNoYes
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How often do you upload and verify new leads in your database?Every other month.They do ad hoc data research with clients for a quote, or you can use their Chrome extension.Rolling basis, major overhaul every quarterOngoing.Data is curated from live, public sources, on-demand and is less than 10 days old.
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Is the data bought or sourced by in-house teams or sourced by freelancers? Legacy dataVirtual teams in UK, India and Brazil In-house - 50 team in Warsaw officeTeam of data consultants - 75 on staff. Data scraping software as well.In-house, vetted and trained researchers, using proprietory software to collect, structure, enrich, qualify and validate data. The team is geographically spread across Europe and Asia.
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Outreach
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Are the emails sent from user's mailbox or a third party server on behalf of the user?They are sent from the user's mailbox. Users mailbox, but ONLY integrate with Google Suite currently
They are sent from the user's mailbox.
They are sent from the user's mailbox.
They are sent from the user's mailbox.
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How dynamic can you make the copy?Mainly static with some custom placeholderMainly static with some custom placeholderMainly static with some custom placeholderMainly static with some custom placeholder>90% dynamic with if-this-then-that placeholders
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What about A/B testing and follow-up emails?Follow-ups and reply-detectionFollow-ups and reply-detectionFollow-ups, reply detection and a/b testingFollow-ups and some smart rulesFollow-ups, reply detection and a/b testing
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If this then that placeholders for full sentences or paragraphs in the email copy? NoNoNoNoYes
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Do they allow for interval adjustments between sends? NoNoYesYesYes, with a minimum + random amount of seconds
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Do they allow me to send from a regular @gmail.com account?YesYesNoNoYes
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And can I upload/send to personal email addresses (@gmail, @hotmail...)?YesYesYesNoYes
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What about sending-to info@, sales@, help@?NoYesYesNoYes
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Metrics
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What is their "claimed" bounce rate?~8-12%Does not disclose.<10%<5%<5%
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Postive Reply detection and rules? NoNoYesYesYes
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Neutral Reply detection and rules? NoNoYesYesYes
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Analytics and reporting
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Do you provide credits and replenish bounced emails you sold your customers?YesYesYesNoYes
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And what stats do we get to view in the dashboard? E.g. opens, clicks, auto replies, replies, sentiment, unsubscribe and bouncesOpens, clicks, auto replies, replies, and bouncesOpens, replies, unsubscribe and bouncesOpens, clicks, auto replies, replies, sentiment (positive, negative), unsubscribe and bouncesOpens, clicks, auto replies, replies, sentiment, and unsubscribeUnique opens and repeat opens, replies, reply sentiment (positive, neutral, negative), bounces and unsubscribe
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How about campaign level statistics?YesYesYesYesYes
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Is there any level of analytics drill-down?NoNoNoNoBased on department, industry, seniority, tags and other categorical data
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Costs
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What is the minimum contract duration?QuarterlyMonth-to-monthTrial, then 12-months12 months with 90-day opt out3 months pilot, 9 months extension
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Soft-start or trial?14-day trial, no data includedNo3 mth trial for $3,500 and 6,000 leads3 month opt out on growth plan3 months pilot, not auto extended
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What is the cost per prospect/lead pulled from them or their database?n/aThey do not have set pricing for data they gather for you. Pricing on the site is based on leads you load to the platform.$.62 / $.54 / $.50 depending on volume$1 / .9 / .75 (depending on plan)$2.5 / $2.0 /$1.75 depending on volume
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Is this minimum fee per user/account?$2000 for the first userNo, additional users are at no cost.Additional seats for $50/monthStarter plan comes with one seat Start plan comes with 3 users
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Integrations
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ZapierNoNoNoYesNo
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SalesforceYesNoYesYesYes
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HubSpotNoNoYesYesYes
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PipedriveNoNoYesYesYes
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GDPR
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Is the data that you provide to a customer specifically gathered for that customer only?NoYesNoNoYes
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Do you sign a data processing agreement with your customers who require it?YesNoNoNoYes
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Are all parties involved in the collection, enrichment and maintainance of the data under NDAs?YesYesNoNoYes
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Can EU data subjects access their data in your database and have their data changed, erased, opted-out?YesYesNoNoYes
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Is your data about EU data subjects kept in EU based servers?NoNoNoNoYes
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Do you advise or support companies in navigating the complex EU eMarketing laws?NoNoNoYesYes
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Do you provide alternative means for outbound sales which are subjected to the e-marketing requirements?NoNoNoNoYes - LinkedIn and SnailMail
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