Omniconvert-OnlineSurveys-Methodology
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OBJECTIVEBOUNCING VISITORSENGAGED VISITORSSHOPPERSBUYERS
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Purchase intent"Did you find what you were looking for?""Did you find what you were looking for?""[X] products are waiting for you in your cart. What stops you from finalizing your order now?""How likely are you to recommend our website to other people?"
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Intrinsic motivation"What were you looking for that you did not find?""What is the most important detail for you when looking for [X product / category]""Which part of the house is representative for you?"
[home & deco survey]
"What was the most important detail that helped you decide to purchase?"
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Extrinsic motivationN/AN/A"Why is your reason for visiting our website?""What is the main reason for purchasing from us?"
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Emotional triggersN/AN/A"You usually purchase [this type of products / services] because...""You usually purchase home and deco objects because..."
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Friction"What stops you from purchasing from our website?""If we were to improve one thing on our website, what would that be?""What was unclear on our website?""What could have almost stopped you from purchasing?"
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