Annas measurement plan template

	B	C	D	E	F
1	Pop your logo here! :-)
2	Measurement plan by @annaappenzeller
3	DATE
4	Goal	Channel	Micro conversion metrics	Marco conversion metrics	Benchmarks/Current

5	e.g. Awareness	e.g. Social	e.g. mentions 150 p/m	e.g. impressions: 4,000 p/m	e.g. 1,0000 impressions p/m
6	e.g. Awareness	e.g. Search	e.g. branded CTR 2.5%	e.g. branded search impressions: 4,000 p/m	e.g. 1,500 branded search impressions p/m
7	e.g. Drive traffic	e.g. Search	e.g. scroll depth: 60%	e.g. sessions: 4,000 p/m	e.g. 1,000 organic sessions p/m
8	e.g. Sales	e.g. Paid search	e.g. CTR 16%	e.g. conversions: 50 p/m	e.g. 25 conversions p/m
9	e.g. Sales	e.g. Email	e.g. open rate 25%	e.g. clicks 300	e.g. 120 clicks p/m
10	...
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