Product Management Dictionary Terms
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TermDefinitionYour Twitter handle for a shout out
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product discoveryIn a nutshell, product discovery is about ensuring that the right product is built for the right audience. It’s the foundation for a successful implementation and launch phase later on and should give you as the owner of the product the confidence to represent your product vision towards your team, your stakeholders and the upper management.@herbigt
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mvpAn MVP is about building the most critical value proposition (meaning feature) to prove your product idea’s potential first and shipping it in the best possible quality to your target users. It is not about building slimmed down or extremely compromised versions of all your feature ideas and bringing those to market.@herbigt
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job to be doneA Job to be Done describes the “better version of myself”. It answers the question of personal progress: “How are you better since you started using service or product?” Competition for a JTBD is defined from the customer's perspective, and is a zero-sum game: When customers hire a new solution for a JTBD, they always fire something else. @milez
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