| A | B | C | D | |
|---|---|---|---|---|
1 | Feature Name | Description | Research supporting it | |
2 | P1: Must-Have | Live Search | Live search option. This will be display on every page. | Competitive analysis, persona |
3 | Brand summary | A summary of brand history. | Competitive analysis, persona | |
4 | Display Color codes | Display the color codes of HEX, CMYK, RGB, Pantone | Competitive analysis, persona | |
5 | Uses Color codes | Allow the user to copy every color code value | Competitive analysis, persona | |
6 | View the Brand Guideline | Allow the user to read brand guideline | Competitive analysis, pesona | |
7 | Display the Logo in high quality | User can view and download the logo in high quality | Competitive analysis, persona | |
8 | Display the features .ace, less, sass, stylus, css | User can download the features of .ace, less, sass, stylus and css for every brand | Competitive analysis | |
9 | Option to submit a brand | User can submit a new brand. | Competitive analysis, persona | |
10 | Display the last update | User can read the last update of brand | Competitive analysis | |
11 | View or sort most populared brands | Allows user to view and sort their list of populared brands | Competitive analysis | |
12 | Social media sharing integration | Users can share the brand to their friend's and/or feeds through social media platforms | Competitive analysis, persona | |
13 | Display featured and trending brands / Recommendations | Shows recommended/trending/popular brands for inspiration for users | Competitive analysis, empathy research, persona | |
14 | P2: Nice to have | Browse trips by interest | Users can search trips based on interest (ex. food, scenery, adventure, culture, etc) | Competitive analysis, empathy research |
15 | Add brand to favorites. Like option | Allow the users to like the brand. Users can favourite brand. | Competitive analysis | |
16 | Help centre | Page where users can get trouble shooting help, send feedback and submit a support request | Competitive analysis, empathy research | |
17 | P3: Surprising and delightful | Trip brand quiz | Asks user's questions to get a better idea of what they're looking for and what type of brands would suit them the best. | empathy research |
18 | Compare trips | Allows users to select multiple trips and compare them based on price, itinerary, length, activities and etc. | empathy research | |
19 | Transportation aggregator integration (flights to germany) | Allows users to search for transportation from third-party suppliers within the website such as flights to germany and local trains and busses | empathy research | |
20 | Travel insurance integration | Gives users the option to purchase travel insurance from third party suppliers through the website. | Competitive analysis | |
21 | P4: Can come later | Chat bot assistance | Allows users to recieve automated help from chat bot | Competitive analysis |
22 | Blog | Displays inspirational original and curated content for brands | Competitive analysis | |
23 | Guest Blog | Include the option for the authors to publish come articles around the brand, logo, style guide | Competitive analysis |