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Marketing MindMap™ Scorecard
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With this tool, you can quickly evaluate your current marketing across 9 dimensions with our comprehensive scorecard. Simply review each section and give yourself a score between 1-5 based on the Scoring Guide provided. You can also include notes to record observations on each element of your current marketing. Once complete, we invite you to schedule a complimentary consultation for fresh ideas on how you can improve your marketing.
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CRITICAL: Please go to the FIle Drop Down and Download Your Own Copy as an Excel File
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Questions? Simply click here to schedule a complimentary consultation.
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Your Target MarketYour marketing efforts are exponentially more effective if you select a target market. Your target market should be big enough to matter, small enough to dominate and aligned with your company's unique value proposition. Grabbing market share from similar types of customers is like bowling, it's easier to knock over more pins if they are close together
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Score 1-5Notes
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Client Sales Data by Segment
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Estimated Total Addressable Market
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Estimated Total Target Market
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Ideal Client Profiles
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Influencer List
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Thought Leaders List
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Media - Shows, Social, Publications List
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Top Trade Show List
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Target Market SWOT Completed
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Competitor Analysis Complete
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Case Studies by Target Market
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Testimonials in Place
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Reviews System in Place
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Your Score0Summary Notes:
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Potential Score65
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Your Percentage0%
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Your Paid MediaPaid media is one of the fastest and most effective ways to connect with customers who are ready to buy. It is also an effective way to build awareness with you target market. When you deploy multi-channel marketing with different objectives for each stage of your customer's buying journey, you can quickly accelerate your leads and sales. Paid media can be used to educate and entertain potential clients with blog content and resources relevant to your target market's interests, or be used to engage those looking to purchase your products.
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Score 1-5NotesBuilding Brand AwarenessActive?Supporting the Customer JourneyActive?
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Google Ads
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LinkedIn
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X
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Meta Ads
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Top of Funnel
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Middle of Funnel
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Bottom of Funnel
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Other Platform Ads
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Your Score0Summary Notes:
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Potential Score40
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Your Percentage0%
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Your Lead GenerationThe best way to maximize your advertising ROI is to generate leads from visitors to your website. Your site should have multiple ways for users to provide their contact information. And these methods should reflect the various stages in the customer's buying journey. You can collect leads from users who are interested in content related to their industry, but not necessarily ready to buy anything. You should also collect lead data from customers who are actively shopping for your products.
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Score 1-5NotesBuilding Brand AwarenessActive?Supporting the Customer JourneyActive?
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Site Opt Ins
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Lead Segmentation
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Email Follow Up
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Resource Guides
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Chat
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SMS
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Quote Requests
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Contact Us
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Quiz
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Surveys
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Your Score0Summary Notes:
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Potential Score50
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Your Percentage0%
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Your TrackingTracking your users' activity across your website and ad platforms has become more challenging over the years. Especially with the rollout of ios 14.5. Without conventional cookie tracking, it's necessary to rely on more advanced tracking methods, including APIs or First Party Tracking in your CRM.
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Score 1-5Notes
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GA4
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Google Ads
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Google Search Console
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Meta
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CRM to Ad Platform API
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UTM in CRM
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Master Tracking Doc
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Your Score0Summary Notes:
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Potential Score35
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Your Percentage0%
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Your Content MarketingContent Marketing allows your company to establish market share domination. Written and Video content allows you to provide thought leadership to your target marketing, demonstrating that you understand your customer's key challenges, while providing solutions to help them succeed. Content marketing can be used to build your audience or to support the customer journey.
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Score 1-5NotesBuilding Brand AwarenessActive?Supporting the Customer JourneyActive?
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Table of Contents
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Written Blog Content
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Video Content
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Landing Page Performance
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Consistent Branding
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Consistent Brand Voice