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Account Research
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Customer 1Customer 2Customer 3Customer 4Customer 5Customer 6Customer 7Customer 8Customer 9Customer 10
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Data Points
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Company Type
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Business Classification
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Industry
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Company Size
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Company Location
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Revenue
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Technology
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Prospecting Signals (i.e why did they buy/book/come inbound)
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What was their previous solution?
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Who was invloved in the buying process?
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Persona Research
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Persona 1Persona 2Persona 3Persona 4Persona 5Persona 6Persona 7Persona 8Persona 9Persona 10
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Job title
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Job they want to get done
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Currently they
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Which results in
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How we solve the problem
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What are the additional benefits
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Competitor Research
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Competitor 1Competitor 2Competitor 3Competitor 4Competitor 5Competitor 6Competitor 7Competitor 8Competitor 9Competitor 10
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Features/Benefits You Have & They Don't
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Impact of Those Features/Benefits
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Pain Points if You Don't Have Those Features/Benefits
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