| A | B | C | D | F | G | H | I | |
|---|---|---|---|---|---|---|---|---|
1 | #REF! | Audit of Historical, Preview, and New Configuration | ||||||
2 | Bucket | Category | Task | At Start | In Preview | In Prod | Responsible | Detail |
3 | Google Analytics | Code | Outdated Tracking Code | N/A | Not Started | N/A | ||
4 | Google Analytics | Code | Missing Code | N/A | Not Started | N/A | ||
5 | Google Analytics | Code | Tracking Code Placement Error | N/A | Not Started | N/A | ||
6 | Google Analytics | Code | Mobile site not being tracked | N/A | Not Started | N/A | ||
7 | Google Analytics | Code | Tracking not on 404 pages | N/A | Not Started | N/A | ||
8 | Google Analytics | Code | Tracking code duplicated on any page | N/A | Not Started | N/A | ||
9 | Google Analytics | Configuration | User Permissions | N/A | Not Started | N/A | ||
10 | Google Analytics | Configuration | Referral Exclusions - Self Referrals | N/A | Not Started | N/A | ||
11 | Google Analytics | Configuration | Payment gateway referrals excluded | N/A | Not Started | N/A | ||
12 | Google Analytics | Configuration | Cross-Domain Tracking | N/A | Not Started | N/A | ||
13 | Google Analytics | Configuration | Property Settings Defualt URL | N/A | Not Started | N/A | ||
14 | Google Analytics | Configuration | Default View | N/A | Not Started | N/A | ||
15 | Google Analytics | Configuration | Demographic Data Enabled | N/A | Not Started | N/A | ||
16 | Google Analytics | Configuration | Master/Reporting View | N/A | Not Started | N/A | ||
17 | Google Analytics | Configuration | Test View | N/A | Not Started | N/A | ||
18 | Google Analytics | Configuration | Raw Data View | N/A | Not Started | N/A | ||
19 | Google Analytics | Configuration | View Settings URL | N/A | Not Started | N/A | ||
20 | Google Analytics | Configuration | Default Page | N/A | Not Started | N/A | ||
21 | Google Analytics | Configuration | URL Rewriting | N/A | Not Started | N/A | ||
22 | Google Analytics | Configuration | Currency | N/A | Not Started | N/A | ||
23 | Google Analytics | Configuration | Time Zone | N/A | Not Started | N/A | ||
24 | Google Analytics | Configuration | Setup weekly traffic increase by 20% alert | N/A | Not Started | N/A | ||
25 | Google Analytics | Configuration | Setup weekly traffic decrease by 20% alert | N/A | Not Started | N/A | ||
26 | Google Analytics | Data Integrity | Combined Data | N/A | Not Started | N/A | ||
28 | Google Analytics | Data Integrity | Referral spam excluded - hostname | N/A | Not Started | N/A | ||
29 | Google Analytics | Data Integrity | Referral spam excluded - crawler spam | N/A | Not Started | N/A | ||
30 | Google Analytics | Data Integrity | Referral spam excluded - language spam | N/A | Not Started | N/A | ||
31 | Google Analytics | Data Integrity | Referral spam excluded - page title | N/A | Not Started | N/A | ||
32 | Google Analytics | Data Integrity | Referral spam excluded - ISP Domain | N/A | Not Started | N/A | ||
33 | Google Analytics | Data Integrity | Fillter - Lowercase - Hostname | N/A | Not Started | N/A | ||
34 | Google Analytics | Data Integrity | Fillter - Lowercase - Request URI | N/A | Not Started | N/A | ||
35 | Google Analytics | Data Integrity | Fillter - Lowercase - campaign source | N/A | Not Started | N/A | ||
36 | Google Analytics | Data Integrity | Fillter - Lowercase - campaign medium | N/A | Not Started | N/A | ||
37 | Google Analytics | Data Integrity | Fillter - Lowercase - campaign name | N/A | Not Started | N/A | ||
38 | Google Analytics | Data Integrity | Filter - Social Rewrite | N/A | Not Started | N/A | ||
39 | Google Analytics | Data Integrity | Filter - Email Rewrite | N/A | Not Started | N/A | ||
40 | Google Analytics | Data Integrity | Filter - duckduckgo to organic | N/A | Not Started | N/A | ||
41 | Google Analytics | Data Integrity | Filter - Internal IP | N/A | Not Started | N/A | ||
42 | Google Analytics | Data Integrity | Filter - Agency IP | N/A | Not Started | N/A | ||
43 | Google Analytics | Data Integrity | Hostname prepended to URLs | N/A | Not Started | N/A | ||
45 | Google Analytics | Data Integrity | PPC Sessions In Organic | N/A | Not Started | N/A | ||
46 | Google Analytics | Data Integrity | Query Parameter Exclusion | N/A | Not Started | N/A | ||
47 | Google Analytics | Data Integrity | (not set) in Reports | N/A | Not Started | N/A | ||
49 | Google Analytics | Data Integrity | Low Bounce Rates | N/A | Not Started | N/A | ||
50 | Google Analytics | Data Integrity | High Bounce Rates | N/A | Not Started | N/A | ||
51 | Google Analytics | Data Integrity | Annotations | N/A | Not Started | N/A | ||
52 | Google Analytics | Data Integrity | Personally Identifiable Information | N/A | Not Started | N/A | ||
53 | Google Analytics | Data Integrity | Manual AdWords Tagging Override | N/A | Not Started | N/A | ||
54 | Google Analytics | Measurement | Campaign Tagging | N/A | Not Started | N/A | ||
55 | Google Analytics | Measurement | Email Tagging | N/A | Not Started | N/A | ||
56 | Google Analytics | Measurement | Event Tracking | N/A | Not Started | N/A | ||
57 | Google Analytics | Measurement | Custom Dimensions | N/A | Not Started | N/A | ||
58 | Google Analytics | Measurement | Custom Metrics | N/A | Not Started | N/A | ||
59 | Google Analytics | Measurement | Calculated Metrics | N/A | Not Started | N/A | ||
63 | Google Analytics | Measurement | Content Groupings | N/A | Not Started | N/A | ||
64 | Google Analytics | Measurement | Channel Groupings | N/A | Not Started | N/A | ||
65 | Google Analytics | Conversion Tracking | Macro Conversions | N/A | Not Started | N/A | ||
66 | Google Analytics | Conversion Tracking | Micro Conversions | N/A | Not Started | N/A | ||
67 | Google Analytics | Conversion Tracking | Defunct Conversions | N/A | Not Started | N/A | ||
68 | Google Analytics | Conversion Tracking | Goal Funnels | N/A | Not Started | N/A | ||
69 | Google Analytics | Conversion Tracking | Ecommerce Tracking | N/A | Not Started | N/A | ||
70 | Google Analytics | Conversion Tracking | Enhanced Ecommerce | N/A | Not Started | N/A | ||
71 | Google Analytics | Account Linking | Google Ads | N/A | Not Started | N/A | ||
72 | Google Analytics | Account Linking | Search Console | N/A | Not Started | N/A | ||
79 | Google Tag Manager | Code | Outdated Tracking Code | N/A | Not Started | N/A | ||
80 | Google Tag Manager | Code | Missing Code | N/A | Not Started | N/A | ||
81 | Google Tag Manager | Code | Tracking Code Placement Error | N/A | Not Started | N/A | ||
82 | Google Tag Manager | Code | Mobile site not being tracked | N/A | Not Started | N/A | ||
83 | Google Tag Manager | Code | Tracking not on 404 pages | N/A | Not Started | N/A | ||
84 | Google Tag Manager | Code | Tracking code duplicated on any page | N/A | Not Started | N/A | ||
87 | Google Tag Manager | Configuration | Google Analytics Implemented | N/A | Not Started | N/A | ||
88 | Google Tag Manager | Configuration | Custom Variable for GA ID | N/A | Not Started | N/A | ||
90 | Google Tag Manager | Configuration | Facebook Pixel Installed | N/A | Not Started | N/A | ||
91 | Google Tag Manager | Configuration | Google Ads Remarketing Pixel Installed | N/A | Not Started | N/A | ||
95 | Google Tag Manager | Configuration | Other tags that need to be implemented | N/A | Not Started | N/A | ||
96 | Google Tag Manager | Event Tracking | Event - Form submission | N/A | Not Started | N/A | ||
97 | Google Tag Manager | Event Tracking | Event - Scroll tracking | N/A | Not Started | N/A | ||
98 | Google Tag Manager | Event Tracking | Event - Engagement timer | N/A | Not Started | N/A | ||
99 | Google Tag Manager | Event Tracking | Event - Contact Link Clicks | N/A | Not Started | N/A | ||
100 | Google Tag Manager | Event Tracking | Event - Outbound Link Clicks | N/A | Not Started | N/A | ||
101 | Google Tag Manager | Event Tracking | Event - File Downloads | N/A | Not Started | N/A | ||
102 | Google Tag Manager | Event Tracking | Event- Adjusted Bounce Rate | N/A | Not Started | N/A | ||
103 | Google Tag Manager | Event Tracking | Event - YouTube Tracking | N/A | Not Started | N/A |