| A | B | C | D | E | F | |
|---|---|---|---|---|---|---|
1 | Use Case Tracker Are all of your questions able to be answered by the events you are tracking? | |||||
2 | Use Case | Business Questions for Amplitude | In Taxonomy? | Validated? | Chart Links | Additional Notes |
3 | Example: Understand how does the new onboarding experience impacts retention and trial conversions. | What % of new users who reach the trial page end up signing up? | No | No | ||
4 | Which onboarding experience leads to higher free to trial conversions? | No | No | |||
5 | Which onboarding experience leads to higher two week retention? | No | No | |||
6 | No | No | ||||
7 | No | No | ||||
8 | No | No | ||||
9 | No | No | ||||
10 | No | No | ||||
11 | No | No | ||||
12 | No | No | ||||
13 | No | No | ||||
14 | No | No | ||||
15 | No | No | ||||
16 | No | No | ||||
17 | No | No | ||||
18 | No | No | ||||
19 | No | No | ||||
20 | No | No | ||||
21 | No | No | ||||
22 | ||||||
23 | Question forming guidelines. A well-formed question to ask is... | |||||
24 | Quantitatively Oriented: | Incorporates: | Examples | |||
25 | How many..... | Metric of interest: Conversion, Retention, etc. | What % of users are seeing an error on identity verification? >>> Does that affect checkout conversion? | |||
26 | How often... | User cohort: Users who did 'X' ; User who saw 'Y' ; Web vs. Mobile ; etc. | For users that favorited artists in sign-up, how many of those engage with the Favorite artist playlist | |||
27 | What percentage.... | How often do users check their order status between placing order and delivery confirmed | ||||
28 | Which..... | Which platform users have a higher affinity for checking status updates? | ||||